BBC Good Food

GumGum Ramps Up Engagement for Co-Op Across UK With High-Impact, Contextual Ads

Retrieved on:

Thursday, June 15, 2023

LONDON, June 15, 2023 /PRNewswire-PRWeb/ -- GumGum, the contextual-first, digital advertising platform, partnered with leading grocery chain, Co-op, with the aim of supersizing engagement around its summer 2022 food ranges such as barbeque and ice-cream products.

Key Points:

The campaign was designed to raise awareness and brand perception around the Co-op Community Partnerships Fund which supports a variety of local causes across the UK.
It also set out to target environmentally and socially conscious audiences while elevating Co-op's reach thanks to contextual targeting of relevant, brand-safe content across GumGum's suite of premium lifestyle titles.
"Verity's razor-sharp AI tools enabled us to analyze context with ground-breaking sophistication," explains Peter Wallace, General Manager, EMEA, GumGum.
GumGum also partnered with Oracle Moat to optimize viewability and engagement of the campaign.

Good Foods Poised for Continued Growth With Strategic Customer Development Team Hires

Retrieved on:

Wednesday, May 24, 2023

Restaurant, Bar, Food, Beverage, Other Retail, Retail, Convenience Store, Customer development, Pinterest, Marketing, CPG, BBC Good Food, Multimedia, PepsiCo, Knowledge, Growth, Management

New customer development team leaders include Peter Flesvig, vice president of retail sales, and Renee Boardway, global procurement manager.

Key Points:

New customer development team leaders include Peter Flesvig, vice president of retail sales, and Renee Boardway, global procurement manager.
(Photo: Business Wire)
In his role at the helm of the retail sales team, Flesvig spearheads Good Foods’ continued expansion across North America, leading the strategy and execution of conventional, natural and mass retail partnerships.
Boardway leads and manages the Good Foods procurement team and will work closely with the Good Foods team based in Mexico to find synergies and develop global strategies to streamline procurement and other business operations.
Following impressive double-digit company growth and a strong innovation pipeline in 2022, Good Foods has hired four additional roles under Good Foods Senior Vice President of Customer Development Matthew Newman to continue the positive momentum and achieve even greater success in 2023 and beyond, including:
Senior Vice President of Customer Development Matthew Newman: “Bringing good food to people everywhere is our mission as a brand.

Brits top news moments of 2022 revealed: Readly

Retrieved on:

Tuesday, December 20, 2022

LONDON, Dec. 19, 2022 /PRNewswire/ -- Britain's favourite news moments of 2022 include the Queen's Platinum Jubilee, the Lionesses winning the Euros and the Will Smith and Chris Rock slap.

Key Points:

LONDON, Dec. 19, 2022 /PRNewswire/ -- Britain's favourite news moments of 2022 include the Queen's Platinum Jubilee, the Lionesses winning the Euros and the Will Smith and Chris Rock slap.
The research, commissioned by digital magazine and newspaper app Readly , found that 71 percent of adults think 2022 has been a particularly memorable year in terms of news.
Take this quiz to find out how much attention you were paying in 2022.
Chris Couchman, Head of Content at Readly said: "2022 has certainly been a year of ups and downs with war, covid recovery and strikes.

Direct Wines selects smartShift to modernize and move their SAP landscape to AWS

Retrieved on:

Tuesday, March 8, 2022

"Our engagement with Direct Wines started with an outcome-driven, risk-free phase-zero approach for the customer," said Matt Aucella, Chief Sales Officer, smartShift.

Key Points:

"Our engagement with Direct Wines started with an outcome-driven, risk-free phase-zero approach for the customer," said Matt Aucella, Chief Sales Officer, smartShift.
Additionally, we ticked off all the success criteria defined by Direct Wines for the Phase Zero and are now excited to implement the full project."
smartShift impressed both in terms of their SAP Automation and knowledge, but importantly the culture and professionalism of the team," said Leighton Francis, Head of Architecture, Direct Wines.
"Working with SmartShift to migrate the SAP workload to AWS cloud will give Direct Wines much greater agility than before.

Good Foods Announces Danica Patrick As New Brand Ambassador

Retrieved on:

Monday, November 15, 2021

Pinterest, Salad, Snack, LLC, View, Partnership, Wisconsin Badgers, College GameDay, BBC Good Food, Instagram, Multimedia, Plant, Social media, Public relations

PLEASANT PRAIRIE, Wis., Nov. 15, 2021 /PRNewswire/ -- Good Foods , a leader of plant based dips and good-for-you products, announces former professional racing driver, Danica Patrick, as the new ambassador for the brand.

Key Points:

PLEASANT PRAIRIE, Wis., Nov. 15, 2021 /PRNewswire/ -- Good Foods , a leader of plant based dips and good-for-you products, announces former professional racing driver, Danica Patrick, as the new ambassador for the brand.
The two are joining forces to elevate the Good Foods brand along with Patrick's passion for better-for-you-foods and clean ingredients.
As a household name for sports fans, Patrick will promote the brand in a variety of media appearances, including an upcoming commercial spotlighting Good Foods guacamole line and social media support for upcoming brand promotions and giveaways.
"Before we began our partnership, Danica was already a fan of Good Foods dips because of the high-quality ingredients and flavors," said Mandy Bottomlee, director of content marketing for Good Foods.

Gin Brands Rise to the Top of Media Debate Around NOLO Drinks, New Research Finds

Retrieved on:

Thursday, September 30, 2021

Tanqueray, Publication, Food, Drink, ABV, The, Forbes, NOLO, Mass media, Reuters, The Spirits Business, Research, The New York Times, Movement, BBC Good Food, Industry, Association, Public relations

For example, Gordon's was of particular interest to media publications when it launched its 0.0% non-alcoholic spirit.

Key Points:

For example, Gordon's was of particular interest to media publications when it launched its 0.0% non-alcoholic spirit.
Tanqueray was another media hit, as it announced that it's launching an alcohol-free version of its iconic gin.
The growing popularity of NOLO gins could be attributed to the rise of the botanicals movement.
That's why messages around these products have been intertwined with messages around topics such as sustainability or diversity and inclusion.

Immediate Media Renews Recommendation Partnership with Outbrain

Retrieved on:

Tuesday, September 28, 2021

Olive, Publication, Partnership, Radio Times, RPM, Editorial, City, Technology, Immediate Media Company, Gardeners' World, Olive (magazine), BBC Good Food, GLOBE, Publishing, Online shopping

Since 2014, Immediate Media has successfully partnered with Outbrain to drive reader engagement and boost revenue across a diverse set of publications such as BBC Good Food, Radio Times, Olive Magazine, Gardeners World, and BikeRadar.

Key Points:

Since 2014, Immediate Media has successfully partnered with Outbrain to drive reader engagement and boost revenue across a diverse set of publications such as BBC Good Food, Radio Times, Olive Magazine, Gardeners World, and BikeRadar.
With this renewed partnership, Immediate Media will start leveraging Outbrains Smartfeed, a customisable feed of content discovery that allows publishers to optimise the user experience to improve engagement and revenue.
As the digital ecosystem evolves, Immediate Media is razor focused on working with transparent partners that enable us to realise the value of our high-quality content, says Duncan Tickell, Chief Revenue Officer at Immediate Media.
Our long-standing partnership with Immediate Media is a testament to Outbrains long-term commitment to support the needs of the worlds leading publishers.