IAS ENHANCES TIKTOK BRAND SAFETY WITH NEW CATEGORY EXCLUSIONS AND VERTICAL SENSITIVITY SEGMENTS
NEW YORK, April 11, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced it is expanding its unparalleled brand safety and suitability measurement reporting on TikTok to include new Category Exclusion and Vertical Sensitivity Segments, enabling advertisers to avoid a wider range of content unsuitable to their brand. This expansion further enhances and simplifies how advertisers measure and safeguard their campaigns on TikTok through IAS's industry-leading, AI-driven Total Media Quality (TMQ) product and ensures they can confidently scale their brand on one of the world's largest and fastest-growing short-form video entertainment platforms.
- IAS is also expanding its industry-leading Brand Safety and Suitability Measurement on TikTok to an additional 11 countries, bringing the total to 62 countries, across 34 languages.
- The new expanded measurement capabilities further help advertisers on TikTok by adding:
New Category Exclusion and Vertical Sensitivity segments: IAS now provides independent, third-party assurance that advertisers' campaigns are appearing next to brand suitable content aligned to the new segments available within TikTok Ads Manager. - Ease of activation: With new Automated Suitability Profiles, the new Category Exclusion and Vertical Sensitivity Segments will automatically be applied within IAS Signal for measurement.
- "TikTok is continuously building and refining our brand safety and suitability solutions for advertisers, and evolving to stay ahead of emerging needs," said Chen-Lin Lee, Global Head of Measurement and Data Partnerships at TikTok.