Universal Music Group and Spotify Expand Strategic Relationship
SANTA MONICA, Calif. and STOCKHOLM, March 28, 2024 /PRNewswire/ -- Universal Music Group (UMG), the world-leader in music-based entertainment and Spotify, the world's most popular audio streaming subscription service today announced an expansion of their strategic relationship that will further amplify music discovery and social interaction and enhance fan experiences across the platform for UMG's family of artists and songwriters.
- SANTA MONICA, Calif. and STOCKHOLM, March 28, 2024 /PRNewswire/ -- Universal Music Group (UMG), the world-leader in music-based entertainment and Spotify, the world's most popular audio streaming subscription service today announced an expansion of their strategic relationship that will further amplify music discovery and social interaction and enhance fan experiences across the platform for UMG's family of artists and songwriters.
- To start, UMG artists will have the ability to share teasers of upcoming music on Spotify to increase fan engagement and pre-save activity before a new release.
- Additionally, a new agreement with Universal Music Publishing Group (UMPG) will enable Spotify to distribute music videos in the US, enabling deeper experiences with the songs, the artists, and the songwriters.
- Sir Lucian Grainge, Chairman & CEO UMG: "We're excited to broaden our relationship with Spotify through the introduction of new content offerings and collaborations that will bring deeper 'social music' experiences to the platform.