Influencer

Adobe Introduces Next Generation of Frame.io To Accelerate Content Workflow and Collaboration for Every Creative Project

Retrieved on: 
Tuesday, April 9, 2024
Data Management, Technology, Online, Mobile Entertainment, TV and Radio, Mobile, Wireless, Apps, Applications, Podcast, Film & Motion Pictures, Entertainment, General Entertainment, Communications, Media, Other Technology, Audio, Video, Social Media, Influencer, Software, Blogging, Internet, Cloud, ADBE, Creative Review, IPad, Organization, IPhone, Filter, Workfront, Character, NAB, Blog, Photography, Team, Enterprise, EE Limited, Adobe Creative Cloud, Workflow, Effect, Adobe Premiere Pro, Multimedia, Adobe Photoshop, NAB Show, Metadata, Video game

Today, Adobe (Nasdaq: ADBE) introduced the all-new Frame.io V4 , a flexible, fast and intuitive creative collaboration platform that streamlines and simplifies workflows across content creation and production.

Key Points: 
  • Today, Adobe (Nasdaq: ADBE) introduced the all-new Frame.io V4 , a flexible, fast and intuitive creative collaboration platform that streamlines and simplifies workflows across content creation and production.
  • “As the demand for all content types – from video and images to design and documents – continues to skyrocket, the needs of Frame.io’s community have evolved.
  • While more content is being produced than ever before, creatives involved at all stages of development still experience disconnected and broken processes.
  • To learn more about other innovations available with Frame.io V4, visit the Frame.io blog here and view Frame.io V4 video here .

New Survey From Propel Software Confirms Trend That Americans Are Severing Relationships With Companies That Aren’t Prioritizing Sustainability

Retrieved on: 
Tuesday, April 9, 2024
Influencer, Recycling, Supermarket, Specialty, Food, Beverage, Alternative Energy, Environment, Fashion, Energy, Teens, Retail, Children, Green Technology, Environmental, Social and Governance (ESG), Women, Social Media, Professional Services, Cruise, EV, Electric Vehicles, Other Travel, Men, Transportation, Environmental Policy, Lodging, Environmental Issues, Destinations, Alternative Vehicles, Fuels, Family, Environmental Health, Travel, Consumer, Packaging, Small Business, Other Communications, Software, Public Relations, Investor Relations, Marketing, Supply Chain Management, Manufacturing, Advertising, Content Marketing, Communications, Climate Change, Thought Leadership, Technology, Sustainability, Socially Responsible Investing, Social Activism, Organic Food, Automotive, Home Goods, Republican, Electronics, OnePoll, Democrat, PVM, Online shopping

It also found that 44% feel more emotionally invested in companies that follow/demonstrate sustainable business practices .

Key Points: 
  • It also found that 44% feel more emotionally invested in companies that follow/demonstrate sustainable business practices .
  • The poll of 2,000 U.S. adults revealed that Americans will spend 33% more on green products in 2024 than in 2023.
  • “Transparency is important to consumers, and brands should take note if they want customers to continue to be brand loyal.
  • The majority of respondents (65%) say they will look for environmental claims when making a purchase,” said Ross Meyercord, CEO of Propel Software.

Jon Peddie Research Report: Who Are the Creators and the Tools They Use?

Retrieved on: 
Tuesday, April 9, 2024
Technology, Content Marketing, Communications, Software, Digital Marketing, Social Media, Data Management, Artificial Intelligence, Influencer, M&E, DCC, Digital, JPR, COVID-19, Growth, Market, Music

Covid spurred a massive increase in demand for new content on all platforms, and the tool makers responded, as did the creators.

Key Points: 
  • Covid spurred a massive increase in demand for new content on all platforms, and the tool makers responded, as did the creators.
  • Jon Peddie Research has produced an in-depth report on the DCC market.
  • The DCC software tools market is estimated to be worth $17 billion in 2026, with video production accounting for 44%.
  • A subscription to TechWatch also includes four hours of consulting time, which can be used over the course of the subscription.

Latino Alternative TV (LATV) Introduces New Parent Brand LatiNation Media

Retrieved on: 
Thursday, April 4, 2024
DEI (Diversity, Equity and Inclusion), Online, Digital Marketing, TV and Radio, Social Activism, Consumer, Film & Motion Pictures, Content Marketing, Music, Entertainment, Millennials, General Entertainment, Communications, Media, LGBTQ+, Generation Z, Lifestyle, Professional Services, Social Media, Influencer, AVOD, Comscore, IAB, Complex, LATV, Televisa, Media Group, Commercial software, FAST, Genz

Latino Alternative TV (LATV) today announced the formation of its new parent brand, LatiNation Media.

Key Points: 
  • Latino Alternative TV (LATV) today announced the formation of its new parent brand, LatiNation Media.
  • With the launch of LatiNation Media, the company is positioning itself to extend and expand the array of content and services that represent bilingual and bicultural Latinos in the U.S. LatiNation Media will launch as the parent brand to LATV's linear, AVOD, and FAST network, as well as its expanded LatiNation Digital, LatiNation Studios, and LatiNation Creative.
  • Centering its media business on driving identity and fandom, LatiNation Media is a one-stop solution for brands and agencies.
  • Customized Media List including LATV Network, NGL Media, Adsmovil Hispanic Premium Network, H Code Media, Prisa Media US, Univision Digital Network, Marca Hispanic Exchange, Complex, Vice Media Group, Telemundo Sites, UNIVISION.COM, Grupo Televisa, HOLA.COM Sites

GRIN Unveils Activations Benchmarking Tool, Empowering Brands of All Sizes to Launch Successful, Measurable and Scalable Influencer Programs

Retrieved on: 
Wednesday, April 3, 2024
Social Media, Influencer, Retail, Content Marketing, Blogging, Marketing, Advertising, Communications, Business, Professional Services, Online Retail, Digital Marketing, Lifestyle, Consumer, Data Analytics, Benchmarking, Uber, SKIMS, Recycling

GRIN , the world’s leading creator management platform, today announced the launch of Activations Benchmarking , its data-driven tool that takes the guesswork out of evaluating influencer marketing performance.

Key Points: 
  • GRIN , the world’s leading creator management platform, today announced the launch of Activations Benchmarking , its data-driven tool that takes the guesswork out of evaluating influencer marketing performance.
  • GRIN tailors each benchmark to a brand's unique needs by considering campaign length, desired goals, company size and more.
  • Activations Benchmarking arrives as more brands embrace influencer marketing, but still have uncertainty around how to reach their campaign goals.
  • To learn more about Activations Benchmarking or to try it today, please visit https://grin.co/news/grin-launches-new-tool/ .

PUMA Studio to open in LA to create products and campaigns for the US market

Retrieved on: 
Tuesday, April 2, 2024
Marketing, Advertising, General Sports, Communications, Entertainment, Teens, Fashion, Soccer, Footwear, Retail, General Entertainment, Celebrity, Running, Influencer, Motor Sports, Licensing (Sports), Women, Men, Golf, Consumer, Basketball, Sports, Department Stores, Other Communications, Culture, Environment, VIP, PUMA, Football, Life, Athlete, Ecosystem, Music, Multimedia, Cobra Golf, Film industry

(Photo: Business Wire)

Key Points: 
  • (Photo: Business Wire)
    The decision to open a creative space in LA is part of PUMA’s strategic priority to win in the United States.
  • “Opening our PUMA Studio in LA is an important strategic move for us, as we seek to elevate our business in the United States,” said Arne Freundt, Chief Executive Officer at PUMA.
  • While the PUMA Studio will open in its new location in early 2025, PUMA already started the recruitment of the talent for its temporary office location in LA.
  • The PUMA Studio will also allow PUMA to be closer to some of its most important ambassadors from the worlds of music and entertainment.

Dillard’s Launches Caelynn Bell for Gianni Bini

Retrieved on: 
Monday, April 1, 2024
Women, Fashion, Influencer, Retail, Footwear, Online Retail, Consumer, Luxury, Department Stores, Social Media, Entertainment, Other Communications, Other Retail, Vacation, Communications, Other Travel, Celebrity, Specialty, Travel, Multimedia, Collection, Fashion design

Dillard’s, Inc. (“Dillard’s”) (“the Company”) (NYSE: DDS) is pleased to announce the launch of Caelynn Bell for Gianni Bini, a limited-edition capsule collection designed with nationally known style and travel tastemaker, Caelynn Bell.

Key Points: 
  • Dillard’s, Inc. (“Dillard’s”) (“the Company”) (NYSE: DDS) is pleased to announce the launch of Caelynn Bell for Gianni Bini, a limited-edition capsule collection designed with nationally known style and travel tastemaker, Caelynn Bell.
  • Caelynn Bell for Gianni Bini is now available exclusively in Dillard’s stores nationwide and online at dillards.com .
  • View the full release here: https://www.businesswire.com/news/home/20240401728084/en/
    Caelynn Bell for Gianni Bini is available exclusively at Dillard's.
  • Collaborating with Gianni Bini and Dillard’s has been an absolute dream come true.

Modern Health & Naomi Osaka’s Hana Kuma Launch Mental Health Focused Video Podcast Series “Can’t Wait To Hear From You”

Retrieved on: 
Thursday, March 28, 2024
Communications, General Sports, Entertainment, Tennis, Mental Health, Teens, Media, Children, General Entertainment, Human Resources, Influencer, Social Media, Professional Services, Health, Women, Gymnastics, Men, General Health, Family, Consumer, Podcast, Online, Sports, Netflix, The New York Times, Caregiver, Partnership, Mental health, Bozoma Saint John, Empowerment, Love, Stigma, Human

Modern Health , a leading global workplace mental health platform, and Naomi Osaka’s Emmy Award-nominated media company, Hana Kuma , today announces the release of their podcast video series, Can’t Wait To Hear From You.

Key Points: 
  • Modern Health , a leading global workplace mental health platform, and Naomi Osaka’s Emmy Award-nominated media company, Hana Kuma , today announces the release of their podcast video series, Can’t Wait To Hear From You.
  • Can’t Wait to Hear From You features two rotating hosts – New York Times bestselling author Luvvie Ajayi Jones , as well as renowned YouTube influencer Franny Arrieta .
  • “I am so excited to be officially launching Can’t Wait to Hear from You,” said Naomi Osaka.
  • Osaka was also featured in Modern Health’s first-ever Family Huddle series , designed to empower families and caregivers to discuss strategies for building positive mental health habits.

Impact Communications Signs Best-Selling Book Author and Financial Advisor Coach Derrick Kinney

Retrieved on: 
Thursday, March 28, 2024
Media, Entertainment, Professional Services, Business, Thought Leadership, Books, Socially Responsible Investing, Influencer, Public Relations, Investor Relations, Marketing, Communications, Finance, Generosity, PR, Success, Adviser, CNBC, Fox News, CNN, Communication, Fox Business, News, Good Money, AUM, The Wall Street Journal, Financial adviser

Impact Communications, Inc. (Impact), a leading marketing and PR firm focused exclusively on elevating the stature of independent financial advisors, fintech firms, and allied financial services companies, announced today that Derrick Kinney , best-selling author, financial advisor coach, successful podcast host, and sought-after speaker, has retained Impact to represent him in the financial services industry.

Key Points: 
  • Impact Communications, Inc. (Impact), a leading marketing and PR firm focused exclusively on elevating the stature of independent financial advisors, fintech firms, and allied financial services companies, announced today that Derrick Kinney , best-selling author, financial advisor coach, successful podcast host, and sought-after speaker, has retained Impact to represent him in the financial services industry.
  • “Marie Swift and her superstar team are the perfect fit for me,” said Kinney.
  • He’s passionate about making a difference in the financial advisory world and for humanity as a whole.
  • He is known to many as the Advisor to Advisors and is one of the nation’s most respected voices on business and money.

Connected Television Group Hires Head of Growth

Retrieved on: 
Wednesday, April 3, 2024
Influencer, TV and Radio, Software, Networks, Data Management, Social Media, Technology, Search Engine Optimization, Entertainment, Search Engine Marketing, Digital Marketing, Publishing, Public Relations, Investor Relations, Marketing, Advertising, Mobile Entertainment, Content Marketing, Communications, Apps, Applications, ROI, DMCA, University, Shopify, Education, Direct Sports Network, History, Acquisition, Multimedia, Bastion Collective, CTV, Engineering, CTG, Television, Video game

Connected Television Group announces the hire of Steven Spear to serve in the newly created role, Head of Growth.

Key Points: 
  • Connected Television Group announces the hire of Steven Spear to serve in the newly created role, Head of Growth.
  • Spear observed, “Almost overnight, connected television has become the most valuable new digital platform in history.
  • As a longtime CTV evangelist, I’ve been tasked with maximizing our client’s ROI – as they begin to unlock the absolutely stunning potential these new technologies have to offer.”
    Prior to joining Connected Television Group, Steven spent 7 years managing product development at Direct Sports Network, a popular connected television channel.
  • Steven served as Bastion’s Head of Growth under the terms of the merger.