Binge drinking

• As “Créateurs de Convivialité,” Pernod Ricard has a long-standing commitment to promoting responsible drinking in a meaningful and authentic way, and through this campaign has demonstrated its desire to always go a step further.
• Built on Pernod Ricard’s historical prevention programme Responsible Party, launched in 2009, DRINK MORE WATER is a responsible drinking initiative tackling the issue of binge drinking among young adults.
• The chosen messaging seeks to strengthen the role of water and its power to reduce alcohol harm within GenZ’s excessive behavioral patterns.
• And because impact is what really matters, Pernod Ricard aims at reaching 1 billion young adults digitally by the end of 2025.

• Australians’ vices, including drinking, smoking and illicit drugs, have been revealed in the latest HILDA survey.
• The survey collects information on many facets of life and is the only study of its kind in Australia.
• Indeed, HILDA shows that over 60% of people who quit smoking take it up again within three years.
• Read more: HILDA data show women's job prospects improving relative to men's, and the COVID changes might have helped

• And with many pubs and cocktail bars now catering to the sober and “sober curious”, it’s easier than ever to opt out.
• The proportion of 16- to 24-year-olds who report drinking alcohol in the last week fell from 67% in 2002 to 37% in 2021.
• We have been researching the decline in youth drinking in England and Australia, using both surveys and interviews with young people.

Why are young people drinking less?

• From smoking to sex, young people – including those in early adolescence and in their early twenties – are generally more risk averse than previous generations.
• Recent research shows that drinking has become less routine and expected for young people, while not drinking has become more socially acceptable.
• However, it can’t be the only explanation, as in some countries where there has been a decline in youth drinking, policies regulating young people’s access to alcohol haven’t changed.

Misconceptions about youth drinking

• But both of these – like the rise in teen vaping – occurred years after the decline in youth drinking was well-established.
• And while the rise of the internet and social media happened at the same time as the drinking decline, there is little evidence that young people are using technology in place of drinking.

• It is important to note that the decline in youth drinking is not the same as the growing “sobriety movement”.
• Those who speak publicly about their decision to go sober usually describe how this decision was made after years of binge drinking.

Laura Fenton receives funding from Wellcome Trust (208090/Z/17/Z) for her research on the decline in youth drinking. Amy Pennay receives funding from the Australian Research Council, the National Health and Medical Research Council (Australia) and the Victorian Health Promotion Foundation. John Holmes receives funding from Wellcome (208090/Z/17/Z) for his research on the decline in youth drinking.

• In response, the Killeen community has rallied together, welcoming the new Virtue Recovery Center in Killeen, a pivotal addition in their efforts to tackle these issues head-on.
• KILLEEN, Texas, Jan. 29, 2024 /PRNewswire-PRWeb/ -- Killeen, Texas, a vibrant city renowned for its military base (Ft Hood), aquatics park, and cultural diversity, has welcomed a crucial addition to its community resources - the recently opened Virtue Recovery Drug & Alcohol Rehab Center in Killeen .
• In the face of significant challenges related to drug and alcohol abuse, this state-of-the-art facility has emerged as a beacon of hope.
• Our newly opened Drug & Alcohol Rehab Center is the beacon of hope Killeen needs to combat substance abuse effectively, in light of the concerning statistics.