JUNKLESS Unveils New Look and First-Ever Marketing Campaign
Following the acquisition of JUNKLESS by Impact Capital, the Private Equity group of Mike Repole's family office just six months ago, the brand has undergone a remarkable transformation. With vibrant colors, playful typography, and engaging "speech bubbles" highlighting product benefits like "no fake stuff!", the brand's new look is set to captivate a broader audience -- there's a flavor for everyone in the family. The new packaging is rolling out nationwide now. JUNKLESS is cleaning up the snack aisle one bar at a time!
- Accompanied by a dynamic marketing campaign urging consumers to "de-junk" their lives, JUNKLESS is poised to revolutionize the granola bar market.
- ", the brand's new look is set to captivate a broader audience -- there's a flavor for everyone in the family.
- In tandem with the brand refresh, a robust marketing campaign centered around "de-junking your life" is set to launch today.
- "With a fresh new look, expanded distribution, and a powerful marketing push, the sky is the limit for JUNKLESS Chewy Granola Bars," said Brian Camus, President of JUNKLESS.