Discovery Inc. Makes Investment in OpenAP
NEW YORK, Jan. 10, 2022 /PRNewswire/ -- OpenAP and Discovery, Inc. (NASDAQ: DISCA, DISCB, DISCK) today announced that Discovery, Inc. will become a minority owner of OpenAP, the advanced advertising company bringing simplicity and scale to audience-based campaigns in television.
- NEW YORK, Jan. 10, 2022 /PRNewswire/ -- OpenAP and Discovery, Inc. (NASDAQ: DISCA, DISCB, DISCK) today announced that Discovery, Inc. will become a minority owner of OpenAP, the advanced advertising company bringing simplicity and scale to audience-based campaigns in television.
- The investment signals an expansion of Discovery's existing relationship with OpenAP, having integrated with the central TV identity spine, OpenID , in April 2021 and more recently partnering with OpenAP on the launch of XPm , the TV publisher backed cross-platform measurement framework.
- Discovery will be able to contribute to OpenAP's corporate strategy and product roadmap, while gaining further operational and technical efficiencies by activating audiences centrally through OpenAP.
- Discovery's investment follows a year of significant platform growth for OpenAP with half a billion in publisher-driven advertising sales expected to run through OpenAP in Fiscal Year 2022, marking 140% year-over-year growth.