Mediaocean and Magnite Strike Exclusive Partnership to Automate Media Planning, Execution, and Reconciliation in Streaming TV
This partnership enables Prisma users to activate streaming campaigns directly with premium video sellers through Magnite’s ClearLine solution.
- This partnership enables Prisma users to activate streaming campaigns directly with premium video sellers through Magnite’s ClearLine solution.
- The partnership builds on the 2023 deal to bring Magnite’s streaming inventory into Mediaocean’s ad infrastructure for local TV buyers.
- As CTV ad spend grows to $30 billion in the US this year, we’re excited to partner with Magnite.
- “The integration of Prisma and ClearLine will bring more automation to TV buying and further dissolve the divide between linear and streaming ad investment.