FreeWheel Introduces Programmatic Ad Buying to the 2024 Upfronts with Industry-First, Allocation Module Solution
FreeWheel , a global technology platform for the television advertising industry, today announced the launch of a new solution that will change the way marketers plan and execute their programmatic TV ad buying.
- FreeWheel , a global technology platform for the television advertising industry, today announced the launch of a new solution that will change the way marketers plan and execute their programmatic TV ad buying.
- The company is introducing this new industry offering, called Allocation Module, ahead of the 2024 upfront and NewFront season.
- This new industry solution provides another key benefit: Marketers now have a way to better manage their committed ad spend across various ad channels.
- Allocation Module provides three core benefits, including:
helping buyers and sellers holistically manage and pace their committed ad spend budgets across all transaction types, spanning direct, programmatic guaranteed and now biddable.