BUILD-A-BEAR WORKSHOP, INC. NAMES NEW CHIEF MARKETING OFFICER
Retrieved on:
Thursday, March 30, 2023
ST. LOUIS, March 30, 2023 /PRNewswire/ -- Build-A-Bear Workshop, Inc. (NYSE: BBW) announces Julia Fitzgerald as the new Chief Marketing Officer, as the company continues to execute its multi-year strategy. Ms. Fitzgerald will be a member of Build-A-Bear's senior leadership team, reporting directly to the Chief Executive Officer and highlighting the company's continued commitment to delivering meaningful consumer engagement and experiences with the goal of further driving profitable growth through the strategic evolution of the company and monetization of the powerful brand equity.
Key Points:
- ST. LOUIS, March 30, 2023 /PRNewswire/ -- Build-A-Bear Workshop, Inc. (NYSE: BBW) announces Julia Fitzgerald as the new Chief Marketing Officer, as the company continues to execute its multi-year strategy.
- She has held critical marketing roles in the areas of retail, toys, juvenile products, childhood education, and non-profit, with senior level positions at Sylvan Learning, Sears, VTech, Hallmark, and most recently serving as the Chief Marketing Officer at the American Lung Association.
- She will lead Build-A-Bear's focus on brand communications, integrated marketing, public relations, and creative services, while integrating the company's cause marketing efforts in conjunction with the Build-A-Bear Foundation, the company's 501(c)3 organization.
- We do this by leveraging access to our in-store marketing, first party contacts, social media and public relations to drive awareness and sales.