Cricket Finds Its Digital Home in Bangladesh: VEON’s Banglalink to Stream ICC Cricket on Toffee
The ICC matches will be available on Toffee streaming platform, commencing with the ICC Men’s T20 World Cup on 1 June 2024.
- The ICC matches will be available on Toffee streaming platform, commencing with the ICC Men’s T20 World Cup on 1 June 2024.
- Developed locally in Bangladesh, Toffee is a subscription-based service that is open to users of all operators, and is the country’s leading local digital entertainment platform.
- This deal with Total Sports Management (TSM) marks the country’s biggest digital content partnership in cricket segment, encompassing six ICC events in 2024 and 2025, including the ICC Men’s and Women’s T20 World Cup 2024 and the ICC Men’s Champions Trophy 2025.
- Through its digital operators, VEON Group offers a variety of digital products and initiatives across entertainment, financial services, digital health and education.