The Laughing Cow

The Laughing Cow® Introduces Creamy Jalapeño to Its Lineup of Cheese Wedges

Retrieved on: 
Tuesday, March 19, 2024

CHICAGO, March 19, 2024 /PRNewswire/ -- The Laughing Cow®, makers of the iconic spreadable and creamy cheese wedges, are introducing a spicy new cheese flavor, Creamy Jalapeño, marking the first new wedge variety in five years.

Key Points: 
  • CHICAGO, March 19, 2024 /PRNewswire/ -- The Laughing Cow® , makers of the iconic spreadable and creamy cheese wedges, are introducing a spicy new cheese flavor, Creamy Jalapeño, marking the first new wedge variety in five years.
  • Creamy Jalapeño is fresh and flavorful, offering just enough heat to make it the perfect balance of creamy deliciousness and spice.
  • "We know bolder, hotter and unique cheese varieties are a top priority for consumers, which is why we are thrilled to be adding a spicy Jalapeño flavor to the delicious lineup of our creamy cheese wedges."
  • The Laughing Cow Creamy Jalapeño joins the existing lineup of Creamy Original, Creamy Light, Creamy Garlic & Herb, Creamy Aged White Cheddar Variety, Creamy Spicy Pepper Jack Variety, and Creamy Asiago Variety.

The Laughing Cow® Launches Plant-Based Spreadable Cheese Alternative at Whole Foods

Retrieved on: 
Tuesday, January 9, 2024

CHICAGO, Jan. 9, 2024 /PRNewswire/ -- The Laughing Cow®, known for its spreadable, creamy cheese wedges, is starting off the new year on a plant-based note by launching its highly-anticipated dairy-free iteration, The Laughing Cow Plant-Based in Garlic & Herb, now on shelves at Whole Foods nationwide.

Key Points: 
  • CHICAGO, Jan. 9, 2024 /PRNewswire/ -- The Laughing Cow® , known for its spreadable, creamy cheese wedges, is starting off the new year on a plant-based note by launching its highly-anticipated dairy-free iteration, The Laughing Cow Plant-Based in Garlic & Herb, now on shelves at Whole Foods nationwide.
  • The vegan-certified cheese alternative comes in the same individually portioned wedges The Laughing Cow fans know and love.
  • Snackers can enjoy The Laughing Cow Plant-Based in endless combinations – like spread on a bagel, dipped with veggies, or scooped with crackers.
  • In addition to its fan-favorite creamy texture, The Laughing Cow Plant-Based is also a good source of calcium and is non-GMO certified.

The Laughing Cow® Unveils New, Limited-Edition Packaging Along with 'The Laughing Contract' Sweepstakes

Retrieved on: 
Thursday, September 7, 2023

CHICAGO, Sept. 7, 2023 /PRNewswire/ -- This fall, The Laughing Cow®, makers of the spreadable and creamy cheese wedges, is bringing consumers a fresh take on their iconic branding with new, colorful, limited-edition packaging inspired by recognizable pop culture designs. The new packaging will also feature a unique QR code for a sweepstakes to nominate people in their lives who choose laughter and spread joy to win 'The Laughing Contract,' sponsored by The Laughing Cow.

Key Points: 
  • The new packaging will also feature a unique QR code for a sweepstakes to nominate people in their lives who choose laughter and spread joy to win 'The Laughing Contract,' sponsored by The Laughing Cow.
  • Whether it's parents, best friends, or coworkers, The Laughing Contract is giving consumers the opportunity to celebrate the funniest people in their lives.
  • Starting today – October 31, The Laughing Cow fans can scan the QR code on the limited-edition packaging, or visit thelaughingcontract.com to nominate the aspiring comedians in their lives.
  • *This sweepstakes, called "The Laughing Contract", gives the nominee, if they accept to participate, a chance to win a year's supply of The Laughing Cow cheese and, possibly, the grand prize of $20,000.

BEL BRANDS USA EXPANDS ALTERNATIVE DAIRY PORTFOLIO TO INCLUDE ANIMAL-FREE OFFERING, NURISHH INCREDIBLE DAIRY, MADE WITH PERFECT DAY, AND THE LAUGHING COW PLANT-BASED

Retrieved on: 
Thursday, December 8, 2022

CHICAGO, Dec. 8, 2022 /PRNewswire/ -- Building on the successful launches of Babybel Plant-Based and Boursin Dairy-Free, Bel Brands USA today announced the launch of Nurishh Incredible Dairy Animal Free Cream Cheese Spread Alternative, created in partnership with Perfect Day, and The Laughing Cow Plant-Based, which join the ranks of Bel's beloved cheeses with alternative dairy options to reach even more consumers.

Key Points: 
  • Developed in partnership with Perfect Day, Nurishh Incredible Dairy is created through precision fermentation.
  • These partnerships will enable Bel to continue to innovate and bring forward first-in-class alternative dairy and dairy-based cheeses within the Bel Brands USA portfolio.
  • Nurishh Incredible Dairy is the first original cream cheese spread alternative made with Perfect Day protein to receive nationwide retail distribution.
  • Beloved USA brands include Babybel, Boursin, The Laughing Cow, Nurishh, and popular cheese spreads marketed under Kaukauna, Merkts and Price*s labels.

Bel Group and Standing Ovation form a strategic partnership to meet the challenge of proteins for the future

Retrieved on: 
Tuesday, November 15, 2022

Bel, true to its pioneering spirit, is pursuing its strategy of innovation for the future of food.

Key Points: 
  • Bel, true to its pioneering spirit, is pursuing its strategy of innovation for the future of food.
  • Standing Ovation is accelerating the development of its technology and its concrete application.
  • To this end, the Group has signed an exclusive partnership for cheese applications with the French start-up Standing Ovation.
  • Caroline Sorlin, Bel Group Chief Venture Officer: "I am delighted with this exclusive partnership which perfectly illustrates how our Group is committed to FoodTech for the future of food.

Boursin® Cheese and Padma Lakshmi Share Entertaining and Gifting Tips to Level Up Every Gathering this Holiday Season with Maison Boursin

Retrieved on: 
Wednesday, October 26, 2022

CHICAGO, Oct. 26, 2022 /PRNewswire/ -- Earlier this year Boursin® Cheese introduced Maison Boursin to elevate every day hosting occasions, with James Beard award winning host and author Padma Lakshmi as the Maison Host in Residence. Lakshmi and Boursin are back this holiday season with gifting inspiration, hosting tips and delicious recipes, to make the art of entertaining easy, elevated and, above all, enjoyable for every occasion.

Key Points: 
  • Lakshmi and Boursin are back this holiday season with gifting inspiration, hosting tips and delicious recipes, to make the art of entertaining easy, elevated and, above all, enjoyable for every occasion.
  • To lend a hand, Maison Boursin and Padma are here to serve as the ultimate source of inspiration to alleviate party anxiety and elevate any holiday occasion.
  • Cheese board: To display Boursin cheese and all your favorite accoutrements, a host can never have too many cheese boards.
  • Cheese markers: Proudly display your Boursin and point your guests to the perfect cheese pairing with reusable cheese markers.

Bel Brands USA and Dairy Farmers of America Announce Sustainable Milk Cooling Pilot Results and Plans for a New Initiative Supporting the Next Generation of U.S. Dairy Farmers

Retrieved on: 
Tuesday, July 19, 2022

CHICAGO, July 19, 2022 /PRNewswire/ -- Bel Brands USA and Dairy Farmers of America (DFA) – a national dairy cooperative of farm families – are proud to announce the results of their sustainable milk cooling pilot program launched last year. With the changing climate impacting everything from crop production to animal health, it is more important than ever to invest in innovative new ways to improve on-farm sustainability practices and reduce farms' environmental footprint.

Key Points: 
  • CHICAGO, July 19, 2022 /PRNewswire/ -- Bel Brands USA and Dairy Farmers of America (DFA) a national dairy cooperative of farm families are proud to announce the results of their sustainable milk cooling pilot program launched last year.
  • Last year, Bel Brands and DFA partnered to support the adoption of energy-efficient and cost-effective on-farm milk cooling methods.
  • This included new natural well water and forced air barn cooling systems installed on a DFA-member dairy farm in Iowa that supplies milk to Bel Brands.
  • Moreover, the addition of new sand bedding on the dairy also enabled farmers to spend less time on their tractors.

Bel and Superbrewed Food are entering a strategic collaboration to develop a line of cheese products incorporating Superbrewed Postbiotic Cultured Protein

Retrieved on: 
Thursday, July 7, 2022

Bel will develop a line of cheese products incorporating Superbrewed's Postbiotic Cultured Protein in its recipes, ensuring it delivers functionally, environmentally, and nutritionally interesting benefits to consumers.

Key Points: 
  • Bel will develop a line of cheese products incorporating Superbrewed's Postbiotic Cultured Protein in its recipes, ensuring it delivers functionally, environmentally, and nutritionally interesting benefits to consumers.
  • Bel announces it will develop a line of cheese products incorporating Superbrewed's Postbiotic Cultured Protein.
  • Superbrewed Cultured Proteinis sustainably produced, non-GMO, animal-free, has no known allergens,and is remarkably versatile in terms of applications in foods.
  • For more information on Superbrewed Food, visit www.superbrewedfood.com , or follow Superbrewed Food on Instagram @superbrewedfood.

Boursin® Cheese Debuts Maison Boursin - a House of Entertaining Inspiration - with Padma Lakshmi as its Host in Residence

Retrieved on: 
Wednesday, May 18, 2022

 CHICAGO, May 18, 2022 /PRNewswire/ -- Today Boursin® Cheese is inviting cheese lovers to Maison Boursin, a culinary destination filled with inspiration to make the art of entertaining easy, elevated and, above all, enjoyable. The one-of-a-kind experience is created in partnership with culinary TV host and author Padma Lakshmi, who will serve as Maison Boursin's Host in Residence throughout 2022.

Key Points: 
  • CHICAGO, May 18, 2022 /PRNewswire/ --Today Boursin Cheeseis inviting cheese lovers to Maison Boursin, a culinary destination filled with inspiration to make the art of entertaining easy, elevated and, above all, enjoyable.
  • The one-of-a-kind experience is created in partnership with culinary TV host and author Padma Lakshmi, who will serve as Maison Boursin's Host in Residence throughout 2022.
  • Maison Boursin combines the art of cheese with the art of hosting in a way that is approachable but elevated," said Jamee Pearlstein, Brand Director of Boursin.
  • A sampling of delicious dishes and drinks developed by Padma and Boursin all featuring a variety of creamy, crumbly Boursin Cheese flavors.

The Bel Group separates Chair and CEO roles: Cécile Béliot is appointed Chief Executive Officer

Retrieved on: 
Monday, May 16, 2022

In her new role as Chief Executive Officer, Ccile Bliot will be responsible for the deployment of the Group's vision and the management of its strategy and performance.

Key Points: 
  • In her new role as Chief Executive Officer, Ccile Bliot will be responsible for the deployment of the Group's vision and the management of its strategy and performance.
  • Antoine Fivet, Chairman of the Bel Group, said: "These four years of close and effective collaboration with Ccile Bliot have fostered a real relationship of trust.
  • Ccile Bliot, CEO of the Bel Group, said: "Antoine Fivet's vision is clear: a company is sustainable when it demonstrates its usefulness and positive impact on its ecosystem.
  • Ccile Bliot joined the Bel Group in 2019 as Deputy Managing Director in charge of Strategy, Markets and Growth.