Creative Kids and Hasbro, Inc. Announce Partnership To Produce New Play-Doh Compounds
Through this multi-year, multi-national licensing agreement, Creative Kids and Hasbro will introducea full line of Play-Doh toys with new twists in the Air Dry & Modeling Clay compounds space.
- Through this multi-year, multi-national licensing agreement, Creative Kids and Hasbro will introducea full line of Play-Doh toys with new twists in the Air Dry & Modeling Clay compounds space.
- The partnership is a close collaboration between both Creative Kids' and Hasbro's product development and marketing teams.
- Together, the brands are working on a multitude of compounds new to Play-Doh products, including modeling clay and other assortments to offer new creative play experiences.
- This strategic partnership with Creative Kids allows the Play-Doh brand to expand upon that vision, offering kids exciting new innovative compounds to further unlock their creativity and imagination.