Impossible Foods Unveils Impossible Ranch, Transitions Traditional Cattle Ranch to “Make Meat the New Way” – From Plants
On Earth Day, Impossible Foods offered a first look at the new Impossible Ranch .
- On Earth Day, Impossible Foods offered a first look at the new Impossible Ranch .
- The first-of-its-kind ranch represents a long-term commitment from Impossible to transition a traditional cattle ranch to “make meat the new way” – from plants.
- Impossible will share the daily goings-on of Impossible Ranch with the brand’s social media community, offering a visual and wholesome connection between the simplicity of these ingredients and the farm-based roots of making Impossible meat from plants.
- In refocusing the land on plants, Impossible Ranch will also serve as a safe haven for cattle on the property.