Ski

Thayers Natural Remedies Hits the Slopes for X Games Aspen Partnership

Retrieved on: 
Monday, January 22, 2024

NEW YORK, Jan. 22, 2024 /PRNewswire/ -- Thayers is taking hydration to new heights with an expanded sponsorship of X Games Aspen. Following a successful partnership with X Games California 2023, Thayers will continue as X Games' first official partner in the beauty and skincare category during the winter edition of the iconic action sports competition – running from January 26th to 28th in Aspen, CO – while also entitling the exciting Knuckle Huck ski and snowboard events. Just like Thayers' range of efficacious skincare products are unisex and for all skin types, Thayers will be sponsoring the introduction of the women's ski and snowboard Knuckle Huck events for the first time in X Games history.

Key Points: 
  • NEW YORK, Jan. 22, 2024 /PRNewswire/ -- Thayers is taking hydration to new heights with an expanded sponsorship of X Games Aspen.
  • In addition to the groundbreaking addition of the women's disciplines, Thayers will have an impressive footprint on Buttermilk Mountain in Aspen.
  • "Thayers' presence at X Games California was more than just a perfect fit, it was the beginning of an iconic partnership," said Ashley Robbins, Vice President at X Games.
  • Whether travelers land in Aspen or Vail, Thayers digital airport screens will greet guests for X Games weekend.

CHiQ Officially Announces New Sports Marketing Campaign Featuring Champion Athlete

Retrieved on: 
Tuesday, November 14, 2023

CHiQ held the signing ceremony in Planegg, Germany at 3pm, marking a fresh chapter in its sports marketing strategy.

Key Points: 
  • CHiQ held the signing ceremony in Planegg, Germany at 3pm, marking a fresh chapter in its sports marketing strategy.
  • The FIS Alpine Ski World Cup and FIS Ski Jumping World Cup are highly prestigious skiing events.
  • These events boast a fan base of 33 million individuals across Europe with estimated global TV viewership of 1.2 billion.
  • Sports marketing has emerged as a crucial driver for CHiQ's entry into international markets and its evolution into a world-renowned brand.

CHiQ Officially Announces New Sports Marketing Campaign Featuring Champion Athlete

Retrieved on: 
Tuesday, November 14, 2023

CHiQ held the signing ceremony in Planegg, Germany at 3pm, marking a fresh chapter in its sports marketing strategy.

Key Points: 
  • CHiQ held the signing ceremony in Planegg, Germany at 3pm, marking a fresh chapter in its sports marketing strategy.
  • The FIS Alpine Ski World Cup and FIS Ski Jumping World Cup are highly prestigious skiing events.
  • These events boast a fan base of 33 million individuals across Europe with estimated global TV viewership of 1.2 billion.
  • Sports marketing has emerged as a crucial driver for CHiQ's entry into international markets and its evolution into a world-renowned brand.

Documentary on Levada ski race suit wins the Dolphin award in Cannes

Retrieved on: 
Friday, September 29, 2023

The multi-part documentary chronicling the development of the Levada ski race suit has won a Cannes Corporate Media & TV Award.

Key Points: 
  • The multi-part documentary chronicling the development of the Levada ski race suit has won a Cannes Corporate Media & TV Award.
  • In July 2022, the design of the new Swiss-Ski Levada race suit was revealed.
  • Now the documentary has won a gold Dolphin at the Cannes Media & TV Awards in the Web Documentaries category.
  • The Levada suits saw their first competition in Sölden on 23 October 2022, when Swiss-Ski athletes took part in the Alpine Ski World Cup.

Taos Ski Valley Previews Winter 24 Season Focused on the Celebrated Essence of Skiing and Environmental Stewardship

Retrieved on: 
Tuesday, September 5, 2023

TAOS SKI VALLEY, N.M., Sept. 5, 2023 /PRNewswire/ -- Taos Ski Valley, Inc. today announced its dynamic plans for the upcoming ski season. With a steadfast commitment to its "better, not bigger" philosophy, the proudly independent resort is poised to provide an unforgettable winter experience with a renewed focus on the treasured traditions of skiing and riding. The resort is also continuing its significant work in sustainability.

Key Points: 
  • Winter 24 programming and highlights will include:
    For the first time this winter, Taos Ski Valley will deploy full-time a Pistenbully 600 E+hybrid snowcat, a fully electric Prinoth HUSKY eMOTION snow groomer, nine electric snowmobiles, and three electric snowblowers.
  • Taos Ski Valley, which is the world's first and only certified B Corporation® ski resort, is a certified CarbonNeutral® company since 2021.
  • Taos Ski Valley will offer new skiers and riders a deeply discounted rate to try out the sports for the first time.
  • Taos Ski Valley's opening day is planned for Thursday, November 23, 2023, and the season will run through April 7, 2024.

The Arena Group to Acquire Digital Assets of Men’s Journal and Adventure Network From a360media

Retrieved on: 
Tuesday, December 13, 2022

For years, consumers have trusted Mens Journal for exclusive lifestyle content and guidance on travel, gear, the outdoors, style, food & drink, and more, said Ross Levinsohn, Chairman and CEO of The Arena Group.

Key Points: 
  • For years, consumers have trusted Mens Journal for exclusive lifestyle content and guidance on travel, gear, the outdoors, style, food & drink, and more, said Ross Levinsohn, Chairman and CEO of The Arena Group.
  • Additionally, the titles within the Adventure Network have long stood for excellence with passionate enthusiasts within the Ski, Surf, Biking and Skateboarding communities.
  • This strategic investment underscores our commitment to diversifying and devoting resources to opportunities where we see the most value across The Arena Group.
  • The Arena Group will be a great home for these terrific brands and the teams that have made them so successful, said a360media President, Doug Olson.

Colorado’s resorts prep for ski and snowboard season with new offerings

Retrieved on: 
Tuesday, September 20, 2022

Not to be outdone, Steamboats Howelsen Hill is a spry 107 years old this season, the oldest continuously operating ski area in North America.

Key Points: 
  • Not to be outdone, Steamboats Howelsen Hill is a spry 107 years old this season, the oldest continuously operating ski area in North America.
  • Howelsen Hill Ski Area & Nordic Center will feature a new tubing hill this season and continue its Ski Free Sundays, where guests can ski or ride for free every Sunday!
  • Guests this season will enjoy a new ski school ski and snowboard yurt and a new outdoor food station.
  • Here at CSCUSA our members rely on Mother Nature for the incredibly light and natural snow that so many people love to ski and snowboard every season.

Miracle Cyclist Smashes Southern California in 51 Hours

Retrieved on: 
Thursday, June 30, 2022

"At UHSM, we affirm that caring for people and their overall health encompasses the body, mind and spirit.

Key Points: 
  • "At UHSM, we affirm that caring for people and their overall health encompasses the body, mind and spirit.
  • Lottering and his support team made their way through the first night crossing the Sierra and Sequoia National Forests.
  • He continued along the rugged peaks and mountain forests of the San Bernardino Mountain range and on to Lake Arrowhead, known as 'The Alps of Southern California.'
  • Grant has overcome incredible odds, refusing to give up, and continues to do what most believe to be impossible.

PowerBilt to exhibit new co-branded HEAD x PowerBilt golf club collection in collaboration with HEAD Sports at the 2022 PGA Merchandise Show

Retrieved on: 
Thursday, January 20, 2022

Built from premium materials and components, this performance golf equipment will exceed performance expectations while being offered at a competitive price.

Key Points: 
  • Built from premium materials and components, this performance golf equipment will exceed performance expectations while being offered at a competitive price.
  • We are especially excited about our partnership with HEAD a premier brand, well known for their leadership in the Ski and Tennis equipment market.
  • I invite everyone to visit PowerBilt's booth #2600 at the 2022, PGA Merchandise show for an exclusive product preview".
  • About PowerBilt: PowerBilt ( www.powerbilt.com ) is a 100-year-old brand with a history of accomplishment on the PGA Tour.

Premium CBD Health & Wellness Company SummaForte Will Provide to Athletes at X Games Aspen 2022 Special Kinesiology Tape and Drink Mix for Peak Performance and Faster Recovery

Retrieved on: 
Thursday, January 20, 2022

SummaForte's products facilitate peak performance, enable faster recovery, and advance a healthy lifestyle.

Key Points: 
  • SummaForte's products facilitate peak performance, enable faster recovery, and advance a healthy lifestyle.
  • "We're excited that we were invited to provide SummaForte products to the X Games athletes," said CEO and Co-Founder Jeff Thinnes.
  • "I marvel at how these elite athletes fearlessly launch themselves 30-plus feet in the air and perform such amazing skills in an intense athletic environment.
  • SummaMix- A drink mix featuring a trifecta of healthy nutrients that provide sustained energy (CBD), vision health (lutein) and cognitive acuity (nootropic).