Thayers Natural Remedies Hits the Slopes for X Games Aspen Partnership
NEW YORK, Jan. 22, 2024 /PRNewswire/ -- Thayers is taking hydration to new heights with an expanded sponsorship of X Games Aspen. Following a successful partnership with X Games California 2023, Thayers will continue as X Games' first official partner in the beauty and skincare category during the winter edition of the iconic action sports competition – running from January 26th to 28th in Aspen, CO – while also entitling the exciting Knuckle Huck ski and snowboard events. Just like Thayers' range of efficacious skincare products are unisex and for all skin types, Thayers will be sponsoring the introduction of the women's ski and snowboard Knuckle Huck events for the first time in X Games history.
- NEW YORK, Jan. 22, 2024 /PRNewswire/ -- Thayers is taking hydration to new heights with an expanded sponsorship of X Games Aspen.
- In addition to the groundbreaking addition of the women's disciplines, Thayers will have an impressive footprint on Buttermilk Mountain in Aspen.
- "Thayers' presence at X Games California was more than just a perfect fit, it was the beginning of an iconic partnership," said Ashley Robbins, Vice President at X Games.
- Whether travelers land in Aspen or Vail, Thayers digital airport screens will greet guests for X Games weekend.