Freedom Boat Club Expansion Further Accelerates Growth of Brunswick’s Recurring Revenue Businesses
Since Brunswicks acquisition of Freedom in 2019, the company has more than doubled its memberships, locations, and the number of boats in its fleet.
- Since Brunswicks acquisition of Freedom in 2019, the company has more than doubled its memberships, locations, and the number of boats in its fleet.
- The growth in company operated locations has been matched by continued expansion of franchise locations which still account for more than 70 percent of all club locations.
- The subscription nature of Freedom revenue and earnings contributes to the growing impact of recurring revenue businesses, which also include aftermarket Parts and Accessories (P&A) and repower engine sales, on Brunswicks overall revenue and earnings.
- Brunswicks recurring revenue businesses already deliver more than 40 percent of total company earnings with a target to exceed 50 percent by 2025.