Retro is back: three in five US consumers regularly buy vintage
The study of 2,041 American shoppers found that 23% shop vintage to decorate their home, 19% for pure sentimental value, and 17% as a retro hobby.
- The study of 2,041 American shoppers found that 23% shop vintage to decorate their home, 19% for pure sentimental value, and 17% as a retro hobby.
- Such items not only function in a way that is familiar for consumers, but they also serve as a slice of childhood nostalgia for consumers to take home.
- Almost three quarters (72%) of 25-34s buy vintage, followed by 71% of 35-44s, 57% of 45-54s, and 39% of those 55+.
- *Study of 2,060 US consumers, conducted between 12.17.2021 and 12.21.2021
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