Tripwire

POS Security Market worth $6.1 billion by 2027 - Exclusive Report by MarketsandMarkets™

Retrieved on: 
Wednesday, September 7, 2022
Knowledge, Social change, APAC, Technology, SME, Research, Filling station, PCI, Solution, Encryption, Integration, Digitalization, Specialty store, Pressure, Lists of countries and territories, Intelligence, POS, Investment, Method, Region, World Bank, Component, Tripwire, GEM, Argentina and the World Bank, Internet, Economic development, COVID-19, Hardware, Industry, Organization, Adoption, Employment, Efficiency, Cryptocurrency, Online shopping, Marketing, Software, Support

The adoption rate of POS security solutions and services by SMEs is expected to increase over the years.

Key Points: 
  • The adoption rate of POS security solutions and services by SMEs is expected to increase over the years.
  • According to the TrustWave Global Security Report in 2018, the retail industry bagged the 'most compromised' industry label.
  • Asia Pacific is expected to be the fastest growing region in the POS Security Market.
  • But factors such as increasing digitalization, high internet usage, and adoption of smartphones are the factors fueling the POS Security Market.

POS Security Market worth $6.1 billion by 2027 - Exclusive Report by MarketsandMarkets™

Retrieved on: 
Wednesday, September 7, 2022
Knowledge, Social change, APAC, Technology, SME, Research, Filling station, PCI, Solution, Encryption, Integration, Digitalization, Specialty store, Pressure, Lists of countries and territories, Intelligence, POS, Investment, Method, Region, World Bank, Component, Tripwire, GEM, Argentina and the World Bank, Internet, Economic development, COVID-19, Hardware, Industry, Organization, Adoption, Employment, Efficiency, Cryptocurrency, Online shopping, Marketing, Software, Support

The adoption rate of POS security solutions and services by SMEs is expected to increase over the years.

Key Points: 
  • The adoption rate of POS security solutions and services by SMEs is expected to increase over the years.
  • According to the TrustWave Global Security Report in 2018, the retail industry bagged the 'most compromised' industry label.
  • Asia Pacific is expected to be the fastest growing region in the POS Security Market.
  • But factors such as increasing digitalization, high internet usage, and adoption of smartphones are the factors fueling the POS Security Market.

Survey from Lytics Finds Growing Involvement of IT Teams in Marketing

Retrieved on: 
Wednesday, September 7, 2022
Partnership, Technology, Advertising, CDP, Artificial intelligence, Live Nation Entertainment, Mozilla, Sale, Webtrends, POS, Software as a service, UID, Comcast Ventures, Tripwire, Architecture, ROI, Nestlé Purina PetCare, Blockchain, CRM, ETL, Marketing, Automation, AI, ZoomInfo, Simple, Lytic cycle

SAN FRANCISCO, Calif., Sept. 7, 2022 /PRNewswire-PRWeb/ -- Lytics, a leading customer data platform (CDP), today announces the findings of its report, Marketing and IT: The strategic partnership, a survey of over 200 senior marketers and IT decision makers. The survey finds that 81% of marketers believe that IT teams will become increasingly involved in marketing efforts over the next five years. With that role comes an expectation from both teams on accountability for marketing ROI: 96% of marketers and 89% of IT leaders said that IT teams should have more accountability for marketing ROI.

Key Points: 
  • The survey finds that 81% of marketers believe that IT teams will become increasingly involved in marketing efforts over the next five years.
  • With that role comes an expectation from both teams on accountability for marketing ROI: 96% of marketers and 89% of IT leaders said that IT teams should have more accountability for marketing ROI.
  • "Marketing continues to become more data-centric because it is the foundation for nearly everything that they'll do in the future," said Jascha Kaykas-Wolff, President, Lytics.
  • As marketing becomes more tech-enabled, IT teams are also playing an increased role in choosing technology vendors and products for marketing.

Greenberg Traurig Represents Tripwire Interactive in Acquisition

Retrieved on: 
Monday, August 29, 2022
Storm, NLJ, LLP, Chivalry: Medieval Warfare, Ownership, Video game, AM, Center, Maneater, Saber Interactive, James Espir, Video, Virtual reality, Acquisition, Killing Floor, Video game industry, Tripwire Interactive, Center for Resource Solutions, Tripwire, Embracer Group

ATLANTA, Aug. 29, 2022 /PRNewswire-PRWeb/ -- David I. Schulman, co-chair of the Video Games and Esports Practice of global law firm Greenberg Traurig, LLP, led the firm's team representing Tripwire Interactive (Tripwire) in its acquisition by Embracer Group AB (Embracer). Embracer, through its wholly owned subsidiary Saber Interactive, entered into an agreement to acquire 100% of the ownership interest of Tripwire. Financial terms of the transaction, which was signed Aug. 18, were not disclosed.

Key Points: 
  • David I. Schulman, co-chair of the Video Games and Esports Practice of global law firm Greenberg Traurig, LLP, led the firm's team representing Tripwire Interactive (Tripwire) in its acquisition by Embracer Group AB (Embracer).
  • ATLANTA, Aug. 29, 2022 /PRNewswire-PRWeb/ -- David I. Schulman , co-chair of the Video Games and Esports Practice of global law firm Greenberg Traurig, LLP, led the firm's team representing Tripwire Interactive (Tripwire) in its acquisition by Embracer Group AB (Embracer).
  • Embracer, through its wholly owned subsidiary Saber Interactive, entered into an agreement to acquire 100% of the ownership interest of Tripwire.
  • About Greenberg Traurig: Greenberg Traurig, LLP has more than 2500 attorneys in 43 locations in the United States, Europe, Latin America, Asia, and the Middle East.

Embracer Group enters into agreement to acquire Tripwire Interactive

Retrieved on: 
Thursday, August 18, 2022
Storm, Tripwire Interactive, Baker McKenzie, CEO, Red Orchestra, Mackenzie, AAA, LLP, Family, Maneater, Acquisition, James Espir, BofA Securities, Chivalry: Medieval Warfare, EY, Collection, Killing Floor, VR, Entrepreneurship, Storey, Saber Interactive, Video game, Tripwire, Embracer Group

KARLSTAD, Sweden, Aug. 18, 2022 /PRNewswire/ --Embracer Group AB ("Embracer"), through its wholly owned subsidiary Saber Interactive[1], has entered into an agreement to acquire 100 percent of the shares of award-winning US developer and publisher Tripwire Interactive from its four current owners.

Key Points: 
  • KARLSTAD, Sweden, Aug. 18, 2022 /PRNewswire/ --Embracer Group AB ("Embracer"), through its wholly owned subsidiary Saber Interactive[1], has entered into an agreement to acquire 100 percent of the shares of award-winning US developer and publisher Tripwire Interactive from its four current owners.
  • Tripwire Interactive is well-known for the Killing Floor and Rising Storm series and their recent best-seller Maneater, as well as their publishing division Tripwire Presents.
  • Within the Embracer Group, Tripwire Interactive will operate as a subsidiary under the Saber Interactive operative group.
  • BofA Securities is acting as exclusive financial advisor to Tripwire Interactive, and Greenberg Traurig, LLP is serving as Tripwire Interactive's legal counsel.

Zentera Systems Strengthens Its Advisory Board with Appointment of Cybersecurity Experts Stephanie Fohn and Sreeni Kancharla

Retrieved on: 
Tuesday, August 9, 2022
Zero, Cloud, Trust, Intellectual property, OT, Industry, CEO, Tripwire, SecurityFocus, Technology, IP, Silicon, Bell–LaPadula model, Safeway, The Walt Disney Company, Cloud computing security, Zero trust security model, VP, Sun Microsystems, Pressure, Cadence Design Systems, Inc. v. Avanti Corp, Hacker, Management, Online shopping, Cadence, Symantec

MILPITAS, Calif., Aug. 9, 2022 /PRNewswire/ -- Zentera Systems, Inc., the leader in Zero Trust Security for the digitally-transformed enterprise, today announced that its board of directors has named Stephanie Fohn and Sreeni Kancharla to its advisory board. Together they bring significant business and technical acumen and years of security experience to Zentera.

Key Points: 
  • MILPITAS, Calif., Aug. 9, 2022 /PRNewswire/ -- Zentera Systems, Inc., the leader in Zero Trust Security for the digitally-transformed enterprise, today announced that its board of directors has named Stephanie Fohn and Sreeni Kancharla to its advisory board.
  • "Stephanie and Sreeni are each well-respected in the cybersecurity community for their technical expertise and accomplishments," said Jaushin Lee, president and CEO of Zentera.
  • "We are excited to have them join us to contribute to the next phase of our global expansion and product evolution."
  • She has a strong track record for building teams and delivering aggressive growth, which has led to multiple successful acquisitions.

Lytics Launches Private Instance and Private Cloud on Google Cloud

Retrieved on: 
Tuesday, August 2, 2022
Cloud, California Consumer Privacy Act, AI, ROI, Nestlé Purina PetCare, HIPAA, SAN, Tripwire, Privacy, ZoomInfo, Compliance, Webtrends, Accountability Act, Google Cloud, Architecture, Live Nation Entertainment, CDP, Organization, General Data Protection Regulation, GDPR, CCPA, Comcast Ventures, Health Insurance Portability and Accountability Act, ETL, Google Cloud Platform, Google, Mozilla, Satellite navigation device, Network equipment, Simple, Alpha-lytic endopeptidase

SAN FRANCISCO, Aug. 2, 2022 /PRNewswire-PRWeb/ -- Lytics, a leading customer data platform (CDP), today announced the launch of Lytics Private Instance and Lytics Private Cloud on Google Cloud. A full set of features are available as part of the Lytics platform, ranging from data pipeline and profile management, to audience exploration, creation, and activation, to be deployed inside a customer's Google Cloud environment.

Key Points: 
  • Collaboration with Google Cloud will help Lytics improve customer experiences with unparalleled data security, privacy control, and governance over their data
    SAN FRANCISCO, Aug. 2, 2022 /PRNewswire-PRWeb/ -- Lytics , a leading customer data platform (CDP), today announced the launch of Lytics Private Instance and Lytics Private Cloud on Google Cloud.
  • For companies with strict compliance requirements, having Lytics Private Instance available on Google Cloud offers a fully-managed instance of the Lytics CDP on dedicated resources.
  • For organizations in regulated industries like financial services and healthcare, Lytics Private Cloud offers a full deployment of the Lytics CDP in a business' own instance of Google Cloud, as a single tenant.
  • "This innovation will enable businesses around the world to leverage some of the best-in-class technology from Lytics within a secure cloud environment," said Jascha Kaykas-Wolff, President, Lytics.

Abed Farhan Joins Lytics as Chief Commercial & Strategy Officer

Retrieved on: 
Tuesday, July 19, 2022
Leadership, Acquisition, CEO, CDP, Live Nation Entertainment, Webtrends, Architecture, Engineering, Technology, AI, Channel, EarthLink, Marketing, EVP, Tripwire, Mozilla, Serena Software, ROI, Growth, Comcast Ventures, Senior, Nestlé Purina PetCare, ETL, ZoomInfo, Software as a service, Sales, Management, Simple, Alpha-lytic endopeptidase, Oracle

PORTLAND, Ore., July 19, 2022 /PRNewswire-PRWeb/ -- Lytics, a leading customer data platform, today announces that Abed Farhan has been named Chief Commercial & Strategy Officer. In this role, Farhan will lead Lytics' commercial go-to-market functions including sales, account management, corporate development, strategic alliances and partner & channel teams.

Key Points: 
  • PORTLAND, Ore., July 19, 2022 /PRNewswire-PRWeb/ -- Lytics , a leading customer data platform, today announces that Abed Farhan has been named Chief Commercial & Strategy Officer.
  • In this role, Farhan will lead Lytics' commercial go-to-market functions including sales, account management, corporate development, strategic alliances and partner & channel teams.
  • Prior to joining Lytics, Farhan was VP Sales, Channel & Account Management at ZoomInfo where he led large teams of go-to-market professionals managing thousands of customers to double digit growth.
  • Prior to ZoomInfo, Farhan was EVP of Field operations at Serviceaide where he was responsible for sales, partnerships, and business development.

Anitian Expands Leadership Team with Appointment of CMO and CRO to Fuel Next Stages of Growth

Retrieved on: 
Monday, July 18, 2022
Cloud, Zero, Leadership, RSA, NIST, Automation, CEO, PCI, LinkedIn, Piple, Tehrathum, CMMC, CMO, GLOBE, Technology, Twitter, Record, DevOps, Conference, SOC 2, Marketing, Sageview Capital, Tripwire, FedRAMP, Bell–LaPadula model, Organization, Silicon, CRO, Efficiency, Growth, Senior, SOC, NIST Special Publication 800-53, Compliance, Management, Online shopping, Risk management

Their contributions will be pivotal in taking Anitian to the next level of growth in the cloud security and compliance automation markets.

Key Points: 
  • Their contributions will be pivotal in taking Anitian to the next level of growth in the cloud security and compliance automation markets.
  • Tom and Maria are truly exceptional in their fields and will help fuel our continued success as we continue our journey, said Rakesh Narasimhan, President and CEO of Anitian.
  • Im very excited to welcome them both to our leadership team.
  • Maria Crawford, CMO, joins Anitian with 20 years of experience in security, marketing, and tech.

Lytics Cited by Analyst firm for Customer Analytics Technologies and Account-based Marketing

Retrieved on: 
Tuesday, May 10, 2022
Nestlé Purina PetCare, Webtrends, Ecosystem, CX, Forrester, Process analytical technology, General Mills, Software, CDP, New Tech High School, ABM, CDPS, SEP, Comcast Ventures, Live Nation Entertainment, Martech, Marketing, Tripwire, Technology, Yamaha Corporation, Online shopping, Alpha-lytic endopeptidase, Puppet

PORTLAND, Oregon, May 10, 2022 /PRNewswire-PRWeb/ -- Lytics, a customer data platform (CDP), has been named in a recent Forrester report, Now Tech: Customer Analytics Technologies, Q1 2022, as a customer analytics focused CDP. In a separate report, New Tech: Account-Based Marketing, Q1 2022, Forrester cited Lytics among new tech vendors in account-based marketing products.

Key Points: 
  • Lytics, a customer data platform (CDP), has been named in recent Forrester reports, Now Tech: Customer Analytics Technologies, Q1 2022 and New Tech: Account-Based Marketing, Q1 2022
    PORTLAND, Oregon, May 10, 2022 /PRNewswire-PRWeb/ -- Lytics , a customer data platform (CDP), has been named in a recent Forrester report, Now Tech: Customer Analytics Technologies, Q1 2022, as a customer analytics focused CDP.
  • In a separate report, New Tech: Account-Based Marketing, Q1 2022, Forrester cited Lytics among new tech vendors in account-based marketing products.
  • Customer analytics technologies "help CX leaders extract the value in customer data by turning it into meaningful insights that allow companies to understand customers, anticipate their needs, and deliver contextually relevant experiences at scale."
  • Lytics was cited by Forrester in its customer analytics report for a vertical market focus in media, entertainment, retail, banking, and finance.