Meta

IAS EXPANDS BRAND SAFETY AND SUITABILITY MEASUREMENT TO INCLUDE REPORTING ON THE TOPIC OF MISINFORMATION

Retrieved on: 
Tuesday, April 16, 2024

NEW YORK, April 16, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the expansion of its Brand Safety and Suitability Measurement product to now include the Global Alliance for Responsible Media (GARM) category of misinformation across Facebook and Instagram Feed and Reels.

Key Points: 
  • Instead, IAS measures if ads have appeared next to content that discusses or has to do with the GARM-aligned category of misinformation .
  • IAS classifies content according to the GARM Brand Safety and Suitability Framework and provides reporting to advertisers for them to tailor suitability settings on Meta.
  • Enhanced reporting features: IAS Signal now allows advertisers to visually track brand safety and suitability performance over time, providing a clear view of the effectiveness of strategy adjustments.
  • This capability ensures advertisers can pinpoint the impact of their changes, optimizing brand alignment and campaign results with precision.

VISIT FLORIDA and Emergent Media Team Up to Promote Impulse Vacations with Multi-Layered Content Campaign

Retrieved on: 
Monday, April 15, 2024

EL SEGUNDO, Calif., April 15, 2024 /PRNewswire/ -- Today, VISIT FLORIDA launched the latest component of its "YouCation" campaign geared to increase awareness and intent to travel to Florida among Gen Z and Millennial audiences. VISIT FLORIDA partnered with Emergent Media to create and produce a combination of accessible, creator-generated content and dynamic, visual effects-intensive storytelling that pumps fresh energy into the travel marketer's communication mix. The content executions include first-person vlog-style videos; cinematic travel imagery; and on-trend compilation videos employing innovative camera and VFX techniques.

Key Points: 
  • VISIT FLORIDA partnered with Emergent Media to create and produce a combination of accessible, creator-generated content and dynamic, visual effects-intensive storytelling that pumps fresh energy into the travel marketer's communication mix.
  • The content executions include first-person vlog-style videos; cinematic travel imagery; and on-trend compilation videos employing innovative camera and VFX techniques.
  • "The Emergent team really heard our need to connect with this audience in new ways while continuing to deliver the beautiful travel assets we depend on," said Dorothy Thames, Senior Manager, Brand at VISIT FLORIDA.
  • Viewers are driven to a custom travel guide on the Paradise website that provides additional information and links to the VISIT FLORIDA playlist on YouTube .

JOHNSTON & MURPHY UNVEILS NEW LOOK WITH LATEST BRAND CAMPAIGN

Retrieved on: 
Monday, April 15, 2024

NASHVILLE, Tenn., April 15, 2024 /PRNewswire/ -- Today, American premium lifestyle brand, Johnston & Murphy reveals its new image campaign titled, 'Not Your Dad's Shoe Company.' Designed to reshape how customers think of the 174-year-old brand, the bold new campaign highlights the company's deep heritage while inspiring audiences to perceive Johnston & Murphy as more than a dress shoe company. The 'Not Your Dad's Shoe Company' campaign is part of a strategic repositioning that leverages the brand's rich legacy while modernizing to remain relevant and breakthrough in today's landscape. Johnston & Murphy tapped creative agency, Wolfgang, to put a fresh lens on the brand that will resonate with an audience that values quality craftsmanship, classic style and enduring value.

Key Points: 
  • NASHVILLE, Tenn., April 15, 2024 /PRNewswire/ -- Today, American premium lifestyle brand, Johnston & Murphy reveals its new image campaign titled, 'Not Your Dad's Shoe Company.'
  • Designed to reshape how customers think of the 174-year-old brand, the bold new campaign highlights the company's deep heritage while inspiring audiences to perceive Johnston & Murphy as more than a dress shoe company.
  • Johnston & Murphy tapped creative agency, Wolfgang, to put a fresh lens on the brand that will resonate with an audience that values quality craftsmanship, classic style and enduring value.
  • "Through recent consumer research we discovered a unique opportunity to shift perceptions about our brand," said Johnston & Murphy SVP of Marketing and Ecommerce Jason Dasal.

On the Clock: Pure Michigan, Michigan Economic Development Corporation and Visit Detroit Team Up on New Campaign Showcasing Detroit Swagger

Retrieved on: 
Friday, April 12, 2024

DETROIT, April 12, 2024 /PRNewswire/ -- Pure Michigan, the Michigan Economic Development Corporation and Visit Detroit have teamed up on a once-in-a-lifetime campaign showing what makes Detroit both an epic sports town and an ideal place to live, work and play ahead of the NFL Draft presented by Bud Light in Detroit for the first time from April 25-27, 2024. The campaign follows Emmy-Award winning actor, comedian and Detroit native Sam Richardson around the city as he makes his picks on things to do, places to see and people to meet, with a special appearance from the one-and-only Barry Sanders.

Key Points: 
  • "From music and culture, to art and architecture, food and innovation, Detroit has a style that continues to influence the world.
  • This campaign offers a glimpse of that through the eyes of iconic Detroiters, and we hope visitors will experience it for themselves around the draft and beyond."
  • The integrated campaign has :15 and :30 spots that will run across Amazon, ABC, Barstool Sports, ESPN, Meta, and TikTok from April 15 through May 22 with corresponding content shared on the Michigan Economic Development Corporation, Pure Michigan, You Can in Michigan, Visit Detroit, Sam Richardson and Barry Sanders' social channels.
  • The main stage and viewing area will be in Campus Martius with additional viewing in Hart Plaza and South Woodward Corridor.

Dovetail Launches Channels, Redefining How Product Teams Leverage Customer Insights

Retrieved on: 
Thursday, April 11, 2024

SAN FRANCISCO and SYDNEY, April 11, 2024 /PRNewswire/ -- Dovetail, the leading customer insights hub, today launched Channels, a new solution for continuous product discovery that takes large volumes of customer feedback and uncovers patterns in real time.

Key Points: 
  • Dovetail's latest offering, Channels, is a new way for product teams to transform large amounts of user feedback into powerful insights.
  • Channels not only address but fulfill a crucial requirement within product teams, which fits with our approach to exceeding customer needs.''
  • These innovative solutions mark the beginning of a data-driven era for product teams, reducing the likelihood of product failures and recalls and fostering creative solutions to meet customer requirements.
  • Designed for product managers and their teams, these updates make it easier to transform the valuable customer data generated across multiple tools into centralized insights that better inform product strategy and increase competitive advantage.

MEDIA ADVISORY: MIT's largest AI conference, EmTech Digital, comes to London next week

Retrieved on: 
Thursday, April 11, 2024

What: EmTech Digital , MIT Technology Review's signature AI conference, comes to Europe for the first time as the EU's AI Act lays the groundwork for regulatory framework globally.

Key Points: 
  • What: EmTech Digital , MIT Technology Review's signature AI conference, comes to Europe for the first time as the EU's AI Act lays the groundwork for regulatory framework globally.
  • Who: MIT Technology Review's editorial experts in AI, including Will Douglas Heaven and Melissa Heikkilä, are joined on stage by leaders from Google DeepMind, Meta, BT, the Alan Turing Institute, the European Parliament, and the UK government.
  • Why: Essential AI insights for business leaders from the AI experts at MIT Technology Review, coming at a time when generative AI has dominated global headlines and raised serious questions about how to best harness its power.
  • Attendees include researchers, policymakers, and business and technology leaders.

MEDIA ADVISORY: MIT's largest AI conference, EmTech Digital, comes to London next week

Retrieved on: 
Thursday, April 11, 2024

What: EmTech Digital , MIT Technology Review's signature AI conference, comes to Europe for the first time as the EU's AI Act lays the groundwork for regulatory framework globally.

Key Points: 
  • What: EmTech Digital , MIT Technology Review's signature AI conference, comes to Europe for the first time as the EU's AI Act lays the groundwork for regulatory framework globally.
  • Who: MIT Technology Review's editorial experts in AI, including Will Douglas Heaven and Melissa Heikkilä, are joined on stage by leaders from Google DeepMind, Meta, BT, the Alan Turing Institute, the European Parliament, and the UK government.
  • Why: Essential AI insights for business leaders from the AI experts at MIT Technology Review, coming at a time when generative AI has dominated global headlines and raised serious questions about how to best harness its power.
  • Attendees include researchers, policymakers, and business and technology leaders.

Collaborative Robotics Raises $100 Million in Series B Funding

Retrieved on: 
Wednesday, April 10, 2024

SANTA CLARA, Calif., April 10, 2024 /PRNewswire/ -- Collaborative Robotics, (or Cobot), a leader in the development of practical collaborative robots (cobots), today announced it has raised $100 million in Series B funding led by General Catalyst and joined by Bison Ventures, Industry Ventures and Lux Capital. Existing investors Sequoia Capital, Khosla Ventures, Mayo Clinic, Neo, 1984 Ventures, MVP Ventures and Calibrate Ventures participated as well, bringing the total funding raised to over $140 million in less than two years. Cobot also announced that industry leader Teresa Carlson has joined the company as an Advisor.

Key Points: 
  • Existing investors Sequoia Capital, Khosla Ventures, Mayo Clinic, Neo, 1984 Ventures, MVP Ventures and Calibrate Ventures participated as well, bringing the total funding raised to over $140 million in less than two years.
  • Founded in 2022 by former Amazon VP of Robotics and Distinguished Engineer Brad Porter, the Cobot team includes robotics and AI experts from Amazon, Apple, Meta, Google, Microsoft, NASA, Waymo, and more.
  • The new capital will be used to further expand the team with top talent and advance its commercial deployments.
  • Paul Kwan, Managing Director at General Catalyst, joins Alfred Lin from Sequoia Capital on Collaborative Robotics' Board of Directors.

MEDIA VETERAN CAMPBELL BROWN JOINS TOLLBIT AS SENIOR ADVISOR

Retrieved on: 
Tuesday, April 9, 2024

NEW YORK, April 9, 2024 /PRNewswire/ -- TollBit founders, Toshit Panagrahi and Olivia Joslin, today announced that media veteran, Campbell Brown, has joined the company as Senior Advisor.

Key Points: 
  • NEW YORK, April 9, 2024 /PRNewswire/ -- TollBit founders, Toshit Panagrahi and Olivia Joslin, today announced that media veteran, Campbell Brown, has joined the company as Senior Advisor.
  • "She brings valuable expertise and strong relationships in both sectors, and we are excited to welcome her to TollBit."
  • Campbell Brown is an award-winning media executive and former television news reporter.
  • Prior to Meta, Brown was the co-founder of The 74 Media, a nonprofit media company focused on education in America.

Banning TikTok won’t solve social media’s foreign influence, teen harm and data privacy problems

Retrieved on: 
Thursday, April 25, 2024

The president can extend the deadline by three months, and TikTok has indicated that it plans to challenge the law in court.

Key Points: 
  • The president can extend the deadline by three months, and TikTok has indicated that it plans to challenge the law in court.
  • If the law stands and the company fails to sell the app, TikTok will be blocked from any U.S. app store or web-hosting service.
  • The main arguments against TikTok under ByteDance’s ownership include that it enables foreign influence of U.S. public opinion, promotes harmful behaviors among minors, and undermines Americans’ data privacy.
  • However, none of these concerns are new or unique to TikTok among social media platforms.

Foreign influence and propaganda

  • Lawmakers have expressed concern that the Chinese government could influence U.S. public opinion, and thereby politics, by exerting control over what content TikTok users see.
  • Sen. Dan Sullivan (R-AK) referred to TikTok’s role in challenging ConocoPhillips’ Willow oil drilling project in Alaska as a possible Chinese influence operation meant to undermine U.S. energy dominance.
  • But U.S-based social media platforms have been and continue to be exploited by a range of foreign governments, including China, and their proxies who use them to attempt to influence U.S. public opinion.
  • These influence campaigns create and maintain coordinated cross-platform networks.

Hazardous to minors

  • Some lawmakers also caution that TikTok feeds children content linked to dangerous behaviors, like eating disorders and self-harm.
  • However, all social media may pose these threats.
  • Currently, 41 U.S. states and the District of Columbia have filed lawsuits against Meta for the damage allegedly done to minors.

Data security and privacy

  • Proponents of the TikTok sale-or-ban law also claim that the app constitutes an unacceptable threat to data privacy.
  • Rep. Gallagher asserted that the Chinese government could use TikTok for espionage to “find Americans, exfiltrate data and track the location of journalists.” Yet, there is little reason to believe Americans’ data is safer with U.S.-based companies.
  • Meta has had a wide range of data privacy scandals.
  • Much of this data can be purchased, completely legally, from commercial data brokers, regardless of who owns it.

The need for regulation

  • Each threat posed by TikTok has also been posed by U.S.-based social media for over a decade.
  • I believe that lawmakers should take action to address harms caused by U.S. companies seeking profit as well as by foreign companies perpetrating espionage.
  • To truly protect their constituents, lawmakers would need to enact broad, far-reaching regulation.


Sarah Florini currently receives research funding from the National Endowment for the Humanities.