New Research Reveals Influencers Significantly Drive Purchasing Decisions
CHICAGO, April 25, 2024 (GLOBE NEWSWIRE) -- Influencers have cemented themselves as key components of modern marketing strategies, and new research reveals the significant power they have in directly shaping consumer purchasing behaviors.
- CHICAGO, April 25, 2024 (GLOBE NEWSWIRE) -- Influencers have cemented themselves as key components of modern marketing strategies, and new research reveals the significant power they have in directly shaping consumer purchasing behaviors.
- Gen Z consumers reportedly trust influencers at a higher rate and are more likely to make daily or weekly purchases compared to other consumers.
- “Our research makes it clear that influencers are not only viable but necessary partners to tap into consumer trust, especially among younger generations.
- Consumer attitudes toward AI influencers: The rise of generative AI has led to the birth of AI-generated influencers.