Caretta Research: 'Super Aggregation' will be Key to MVPDs' Success in Next Decade
In "How to be a Pay-TV market leader by 2030," the Caretta team cites the need for MVPDs to embrace "coopetition" with rival video services to counter erosion of pay-TV subscriber bases.
- In "How to be a Pay-TV market leader by 2030," the Caretta team cites the need for MVPDs to embrace "coopetition" with rival video services to counter erosion of pay-TV subscriber bases.
- "MVPDs start with three significant advantages: a billing relationship with, a direct promotional pipeline to, and valuable data on audiences who prioritize entertainment spend," said Ed Barton, Research Director for Caretta Research.
- "To maximize the competitive advantages of incumbency, they should consider super aggregating video and digital services differentiated via bundling, video discovery and unique, local content."
- "2030's market leading MVPDs will be built on cloud-native, open architectures enabling strategic optionality and AI-based technologies," Barton noted.