Media Rating Council

MRC Grants Accreditation For Nielsen TAM Service In Mexico

Retrieved on:

Wednesday, March 27, 2019

Marketing, Market research, Audience measurement, Terminology, Accreditation, Mass media, Media Rating Council, Business, Nielsen, Brazilian Institute of Public Opinion and Statistics, TAM

MEXICO CITY, March 27, 2019 /PRNewswire/ -- Nielsen announced today that it has been granted accreditation by the Media Rating Council (MRC) for its Television Audience Measurement (TAM) service in 28 cities, offered in Mexico through its joint venture Nielsen IBOPE.

Key Points:

MEXICO CITY, March 27, 2019 /PRNewswire/ -- Nielsen announced today that it has been granted accreditation by the Media Rating Council (MRC) for its Television Audience Measurement (TAM) service in 28 cities, offered in Mexico through its joint venture Nielsen IBOPE.
This is the first MRC accreditation granted to a TAM service outside of the U.S. and the first international market for Nielsen Global Media.
"We congratulate Nielsen for meeting the rigorous requirements necessary to achieve MRC's accreditation for its Television Audience Measurement service in 28 cities in Mexico," said MRC Executive Director and CEO George W. Ivie.
"Nielsen has strongly evidenced its commitment to continuous improvement of the service throughout our accreditation process, and we look forward to continuing our work together as Nielsen strives to meet the needs of the industry in Mexico."

Webcast Metrics® Ranks the Top Digital Audio Properties in the U.S. and Latin America for November 2018

Retrieved on:

Tuesday, March 5, 2019

Technology, Data management, Software, Audio, Video, Triton Digital, Audience measurement, Media Rating Council, Articles

All metrics within the Webcast Metrics rankers include both ad-supported and non-ad supported listening, globally, and in the US.

Key Points:

All metrics within the Webcast Metrics rankers include both ad-supported and non-ad supported listening, globally, and in the US.
Triton Digitals Monthly Ranker is a listing of its top 20 clients digital audio stations and networks measured by the Media Rating Council (MRC) accredited Webcast Metrics audience measurement platform.
Webcast Metrics uses a proprietary platform to track audience data and convert it to audience metrics that can be easily understood by stations, publishers and advertisers.
In addition, Triton powers the global online audio industry with Webcast Metrics, the leading online audio measurement service.

Webcast Metrics® Ranks the Top Digital Audio Properties in the U.S. and Latin America for October 2018

Retrieved on:

Friday, February 15, 2019

Entertainment, TV and Radio, Technology, Software, Audio, Video, Communications, Advertising, Marketing, Mobile Entertainment, Triton Digital, Audience measurement, Media Rating Council

All metrics within the Webcast Metrics rankers include both ad-supported and non-ad supported listening, globally, and in the US.

Key Points:

All metrics within the Webcast Metrics rankers include both ad-supported and non-ad supported listening, globally, and in the US.
Triton Digitals Monthly Ranker is a listing of its top 20 clients digital audio stations and networks measured by the Media Rating Council (MRC) accredited Webcast Metrics audience measurement platform.
Webcast Metrics uses a proprietary platform to track audience data and convert it to audience metrics that can be easily understood by stations, publishers and advertisers.
In addition, Triton powers the global online audio industry with Webcast Metrics, the leading online audio measurement service.

MRC renews accreditation of MRI syndicated measurement service

Retrieved on:

Wednesday, January 23, 2019

Entertainment, Technology, Internet, General Entertainment, Communications, Advertising, Marketing, Publishing, Accreditation, Mass media, Media Rating Council, MRC

The Media Rating Council (MRC) Board of Directors has voted in favor of granting continued accreditation of MRIs national syndicated measurement service.

Key Points:

The Media Rating Council (MRC) Board of Directors has voted in favor of granting continued accreditation of MRIs national syndicated measurement service.
As part of its annual accreditation process, the MRC conducts rigorous audits of MRIs methodology, fieldwork, analytics, and data handling systems.
A division of GfK, MRI has been accredited by MRC since 1998, affirming its commitment to the highest quality research methods.
We congratulate MRI on once again earning MRC accreditation, said George W. Ivie, CEO and Executive Director of the MRC.

Sizmek Advertising Suite Receives MRC Accreditation

Retrieved on:

Thursday, December 20, 2018

Computing, Online advertising, Data management, Software, Advertising, Communication design, Product design, Media Rating Council, Ad serving, SAS

NEW YORK, Dec. 20, 2018 /PRNewswire/ --Sizmek, the world's largest independent buy-side advertising platform delivering impressions that inspire today announced that the company has received accreditation from the Media Rating Council (MRC) for the Sizmek Advertising Suite (SAS), the company's new ad server.

Key Points:

NEW YORK, Dec. 20, 2018 /PRNewswire/ --Sizmek, the world's largest independent buy-side advertising platform delivering impressions that inspire today announced that the company has received accreditation from the Media Rating Council (MRC) for the Sizmek Advertising Suite (SAS), the company's new ad server.
"We are very excited about accreditation for the Sizmek Advertising Suite," said Mark Grether, CEO of Sizmek.
In 2008, Sizmek's predecessor company Eyeblaster also received MRC accreditation and the company has pursued accreditation annually since.
Sizmek is the world's largest independent buy-side advertising platform that creates impressions that inspire.

Sizmek Advertising Suite Receives MRC Accreditation

Retrieved on:

Wednesday, December 19, 2018

Computing, Online advertising, Data management, Software, Advertising, Communication design, Product design, Media Rating Council, Ad serving, SAS

NEW YORK, Dec. 19, 2018 /PRNewswire/ --Sizmek, the world's largest independent buy-side advertising platform delivering impressions that inspire today announced that the company has received accreditation from the Media Rating Council (MRC) for the Sizmek Advertising Suite (SAS), the company's new ad server.

Key Points:

NEW YORK, Dec. 19, 2018 /PRNewswire/ --Sizmek, the world's largest independent buy-side advertising platform delivering impressions that inspire today announced that the company has received accreditation from the Media Rating Council (MRC) for the Sizmek Advertising Suite (SAS), the company's new ad server.
"We are very excited about accreditation for the Sizmek Advertising Suite," said Mark Grether, CEO of Sizmek.
In 2008, Sizmek's predecessor company Eyeblaster also received MRC accreditation and the company has pursued accreditation annually since.
Sizmek is the world's largest independent buy-side advertising platform that creates impressions that inspire.

Pixalate becomes first company to receive MRC accreditation for OTT invalid traffic detection and filtration

Retrieved on:

Wednesday, November 14, 2018

Online advertising, Accreditation, Media Rating Council, Ad fraud, Ott

LOS ANGELES, Nov. 14, 2018 /PRNewswire/ -- Pixalate , the world's most comprehensive ad fraud detection and prevention platform, has become the first company to receive accreditation from the Media Rating Council (MRC) for Sophisticated Invalid Traffic (SIVT) detection and filtration for over-the-top (OTT) video ad impressions.

Key Points:

LOS ANGELES, Nov. 14, 2018 /PRNewswire/ -- Pixalate , the world's most comprehensive ad fraud detection and prevention platform, has become the first company to receive accreditation from the Media Rating Council (MRC) for Sophisticated Invalid Traffic (SIVT) detection and filtration for over-the-top (OTT) video ad impressions.
With over 80% of U.S. households already equipped with OTT devices, Tru Optik estimates global OTT ad spend to reach $50 billion by 2020.
"We congratulate Pixalate on the significant achievement of becoming the first company to receive MRC accreditation for its SIVT detection and filtration in OTT, which clearly demonstrates Pixalate's position as an industry leader in this space."
"This industry-first OTT accreditation is a landmark achievement for Pixalate and the fast-growing OTT space," said Jalal Nasir, CEO of Pixalate.

Pixalate becomes first company to receive MRC accreditation for OTT invalid traffic detection and filtration

Retrieved on:

Wednesday, November 14, 2018

Online advertising, Accreditation, Media Rating Council, Ad fraud, Ott

LOS ANGELES, Nov. 14, 2018 /PRNewswire/ -- Pixalate , the world's most comprehensive ad fraud detection and prevention platform, has become the first company to receive accreditation from the Media Rating Council (MRC) for Sophisticated Invalid Traffic (SIVT) detection and filtration for over-the-top (OTT) video ad impressions.

Key Points:

LOS ANGELES, Nov. 14, 2018 /PRNewswire/ -- Pixalate , the world's most comprehensive ad fraud detection and prevention platform, has become the first company to receive accreditation from the Media Rating Council (MRC) for Sophisticated Invalid Traffic (SIVT) detection and filtration for over-the-top (OTT) video ad impressions.
With over 80% of U.S. households already equipped with OTT devices, Tru Optik estimates global OTT ad spend to reach $50 billion by 2020.
"We congratulate Pixalate on the significant achievement of becoming the first company to receive MRC accreditation for its SIVT detection and filtration in OTT, which clearly demonstrates Pixalate's position as an industry leader in this space."
"This industry-first OTT accreditation is a landmark achievement for Pixalate and the fast-growing OTT space," said Jalal Nasir, CEO of Pixalate.