Media Rating Council

Instacart Earns Media Rating Council Accreditation

Retrieved on: 
Tuesday, March 19, 2024
Organization, Instacart, Accreditation, News, MRC, Media Rating Council, CPG, DV, Advertising, Love, Integral Ad Science, IAS, Executive director, Metric, IVT

SAN FRANCISCO, March 19, 2024 /PRNewswire/ -- Instacart (Nasdaq: CART), the leading grocery technology company in North America, announced its first advertising accreditation from the Media Rating Council (MRC). As of today, the MRC has granted Instacart accreditation for impression, click, and viewability metrics across the following advertising formats: Sponsored Product, Display, Shoppable Display, and Shoppable Video. Instacart is one of the first grocery tech companies - and one of few retail media networks - to receive MRC accreditation.

Key Points: 
  • New MRC Accreditation for Instacart Ads Impression, Click, and Viewability Metrics Gives Brands Trusted Metrics for Retail Media
    SAN FRANCISCO, March 19, 2024 /PRNewswire/ -- Instacart (Nasdaq: CART), the leading grocery technology company in North America, announced its first advertising accreditation from the Media Rating Council (MRC).
  • As of today, the MRC has granted Instacart accreditation for impression, click, and viewability metrics across the following advertising formats: Sponsored Product, Display, Shoppable Display, and Shoppable Video.
  • Instacart is one of the first grocery tech companies - and one of few retail media networks - to receive MRC accreditation.
  • Instacart's discovery ad products, like Shoppable Display and Shoppable Video ads, bring together rich media, storytelling and inspiration that drive conversion and results on Instacart.

IAB and MRC Release Augmented Reality Measurement Guidelines For Public Comment

Retrieved on: 
Thursday, February 8, 2024
Augmented reality, MRC, SVP, Augment, Interactivity, Digital Research, Media Rating Council, Snap Inc., IAB, Environment, Advertising, Creative industries

NEW YORK, Feb. 8, 2024 /PRNewswire/ -- In collaboration, the Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) have released their Augmented Reality (AR) Measurement Guidelines to establish clear and consistent definitions and measurement guidelines for ads within Augmented Reality campaigns. The guidelines are open for public comment for a 30-day period until March 9th, 2024.

Key Points: 
  • Public Comment Open Until March 9, 2024
    NEW YORK, Feb. 8, 2024 /PRNewswire/ -- In collaboration, the Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) have released their Augmented Reality (AR) Measurement Guidelines to establish clear and consistent definitions and measurement guidelines for ads within Augmented Reality campaigns.
  • The guidelines are open for public comment for a 30-day period until March 9th, 2024.
  • The IAB AR Measurement Guidelines Task Force, working with MRC, set forth guidelines for advertisers and marketers to quantify how much media is delivered, and gauge how well their media achieved their business objectives within AR media campaigns.
  • The AR Measurement Guidelines Task Force is playing a leading role in defining the future of AR advertising, and we look forward to using these guidelines to help partners maximize their AR outcomes."

PatientPoint Becomes First Point-of-Care Publisher to Earn Media Rating Council Accreditation

Retrieved on: 
Tuesday, January 30, 2024
Nielsen, DCR, Point of care, Meta, Name, Data collection, Accreditation, Media Rating Council, MRC, Disclosure

PatientPoint is the first Point-of-Care publisher to receive accreditation for its reported metrics by the media industry's foremost independent measurement authority.

Key Points: 
  • PatientPoint is the first Point-of-Care publisher to receive accreditation for its reported metrics by the media industry's foremost independent measurement authority.
  • PatientPoint joins some of the most recognizable names in traditional and digital media channels such as Google, Nielsen and Meta in receiving MRC accreditation for metrics supporting specific products.
  • "Receiving accreditation from the most respected media measurement authority should give sponsors full confidence in our business metrics and delivery guarantees.
  • Importantly, we believe MRC accreditation further underscores why Point of Care should be viewed as a foundational component of any life sciences brand media mix."

IAS Releases Inaugural Responsibility Report Illustrating Commitment to Trust, Transparency, and Responsible Business Practices

Retrieved on: 
Tuesday, December 5, 2023
Outsource Partners International, Carbon, Corporation, Smart TV, Media Rating Council, Sustainability accounting, Privacy, IAS, Peter Utzschneider, Contextual advertising, Sustainability Accounting Standards Board, Trust, TrustArc, Transparency, Accreditation, Data collection, Digital, City Harvest, Certification, Integral Ad Science, African Americans, Biophysical environment, Silent Scope 2, Good-Loop, Climate change mitigation, Interactive Advertising Bureau, Connected, ESG, Sales, Social

NEW YORK, Dec. 5, 2023 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the release of its inaugural Responsibility Report outlining the tangible progress the company is making to strengthen its Environmental, Social, and Governance (ESG) initiatives.

Key Points: 
  • "We are excited to present our inaugural Responsibility Report demonstrating our intent to make a positive impact on our customers, shareholders, employees, and the broader global community," said Lisa Utzschneider, Chief Executive Officer, Integral Ad Science.
  • "The results of this report exemplify our unwavering dedication to innovation and ethical practices, our continual obsession for exceptional service for our customers, and our strong commitment to creating a great place to work and develop."
  • In May 2023, IAS received the industry's first accreditation for Connected TV video viewable impressions from the Media Rating Council.
  • "Our unwavering dedication to aligning ESG initiatives with our business practices is a fundamental principle at IAS," said Utzschneider.

MediaGo, the intelligent advertising platform under Baidu Global, partners with Pixalate to strengthen its anti-fraud technology.

Retrieved on: 
Friday, September 15, 2023
Advertising, Partnership, World Federation of Advertisers, Deep learning, Media Rating Council, CTV, MRC, World government, IVT, SAN, Filtration, Baidu, Fraud, WFA, Mobile phone, Pharmaceutical industry

SAN FRANCISCO, Sept. 15, 2023 /PRNewswire/ -- MediaGo, a deep learning-based intelligent advertising platform under the Baidu Global Business Unit, today announced a global partnership with Pixalate, the world's leading technology cross-platform ad fraud detection and prevention, to provide advertisers high-quality traffic inventory and foster fairness and transparency in ad market transactions.

Key Points: 
  • Leveraging data from Pixalate, MediaGo utilizes big data analysis and deep learning capabilities to generate traffic interception rules to mitigate suspicious advertising activity.
  • Following MediaGo's strategic investments for advertising quality, ad viewability rates improved by approximately 20% in Q2 2023.
  • "Pixalate is thrilled to partner with a global company like Baidu," said Jalal Nasir, CEO of Pixalate.
  • "Our collaboration enhances MediaGo's ability to combat the advanced ad fraud activity that plagues programmatic advertising."

MediaGo, the intelligent advertising platform under Baidu Global, partners with Pixalate to strengthen its anti-fraud technology.

Retrieved on: 
Friday, September 15, 2023
Advertising, Partnership, World Federation of Advertisers, Deep learning, Media Rating Council, CTV, MRC, World government, IVT, SAN, Filtration, Baidu, Fraud, WFA, Mobile phone, Pharmaceutical industry

SAN FRANCISCO, Sept. 15, 2023 /PRNewswire/ -- MediaGo, a deep learning-based intelligent advertising platform under the Baidu Global Business Unit, today announced a global partnership with Pixalate, the world's leading technology cross-platform ad fraud detection and prevention, to provide advertisers high-quality traffic inventory and foster fairness and transparency in ad market transactions.

Key Points: 
  • Leveraging data from Pixalate, MediaGo utilizes big data analysis and deep learning capabilities to generate traffic interception rules to mitigate suspicious advertising activity.
  • Following MediaGo's strategic investments for advertising quality, ad viewability rates improved by approximately 20% in Q2 2023.
  • "Pixalate is thrilled to partner with a global company like Baidu," said Jalal Nasir, CEO of Pixalate.
  • "Our collaboration enhances MediaGo's ability to combat the advanced ad fraud activity that plagues programmatic advertising."

Pixalate Introduces Apple TV CTV Trends Report: Apple TV's Estimated Global CTV Device Market Share Drops to 4% in Q2 2023

Retrieved on: 
Thursday, September 14, 2023
Smart TV, Media Rating Council, Apple TV, Mobile advertising, Connected, CTV, Lead, Privacy, Amazon Fire TV, IVT, Apple TV app, TvOS, MRT, Proxy, Mobile phone, Samsung, Amazon, Apple, Roku

LONDON, Sept. 14, 2023 /PRNewswire/ -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, introduces the Apple TV CTV Trends Report Q2 2023, analyzing Apple TV's position in the CTV device landscape and the open programmatic advertising marketplace. 

Key Points: 
  • Apple TV's estimated CTV device market share drops to 4%, down from 9% one year ago, while Roku (45%), Samsung (20%), and Amazon (9%) all lead.
  • LONDON, Sept. 14, 2023 /PRNewswire/ -- Pixalate , the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, introduces the Apple TV CTV Trends Report Q 2 2023 , analyzing Apple TV's position in the CTV device landscape and the open programmatic advertising marketplace.
  • Pixalate's Media Ratings Terminal now includes Apple TV App Store intelligence in addition to Roku, Fire TV and Samsung CTV App Stores.
  • Apple TV's estimated global CTV device market share declines to 4% in Q2 2023, down from 9% in Q2 2022.

More than Half of Retail Media Networks Advertisers are Reallocating Budgets to RMNs, According to New IAB Study

Retrieved on: 
Wednesday, September 13, 2023
Spend, Communication, Interactivity, Partnership, Data center, Internet, PMP, BWG, CTV, Data collection, Interactive Advertising Bureau, MRC, Retail media, RMN Newsletter, RMN, DSPS, Media Rating Council, IAB, Investment, SSPS, Growth, Comparison of multi-paradigm programming languages, Video game, Sales, Marketing, Renewable energy, Retail, Online shopping, Addressability, Measurement

NEW YORK, Sept. 13, 2023 /PRNewswire/ -- Retail Media was one of the fastest growing U.S. advertising channels in 2022, according to a new report by the Interactive Advertising Bureau (IAB) titled "Retail Media 2023: Operational Strategies to Meet the Growth Potential."

Key Points: 
  • "It's a sea change in how the biggest advertisers are planning to reach customers," said Jeffrey Bustos, VP, Measurement, Addressability, Data Center, IAB.
  • "Retailers have a treasure trove of first-party data that enables advertisers to reach high intent audiences and provide closed loop-measurement, and budgets are shifting accordingly."
  • As found in the IAB Retail Media Network study, there is a lack of consistent measurement across different RMNs that has emerged as a significant challenge.
  • IAB and MRC developed retail media measurement guidelines, covering numerous aspects including audience measurement, in-store digital placed-based measurements, ad delivery, viewability, incrementality, reporting, and transparency.

Happiest Minds & DoubleVerify recognized as a Standout in the ISG Digital Case Study Awards

Retrieved on: 
Tuesday, September 12, 2023
ISG, Television, Partnership, Accreditation, Brand, CTV, OTT, Research, NSE, Media Rating Council, SAN, Born Digital, Digital, TMA, Advertising, Marketing, Management

Born Agile', Mindful IT Company, announced that its work for DoubleVerify has been recognized by ISG as a Standout in the 2022 Digital Case Study Awards.

Key Points: 
  • Born Agile', Mindful IT Company, announced that its work for DoubleVerify has been recognized by ISG as a Standout in the 2022 Digital Case Study Awards.
  • Happiest Minds' work for DoubleVerify is one of five projects recognized as a standout in the media & entertainment category.
  • DoubleVerify has been a client of Happiest Minds since 2018 and provides solutions to brands, agencies, and publishers that increase trust in metrics related to digital advertising.
  • The Happiest Minds case study with DoubleVerify is a standout example of how digital can be a differentiator to accelerate product development and attain first-mover advantage in a new and unexplored market."

Happiest Minds & DoubleVerify recognized as a Standout in the ISG Digital Case Study Awards

Retrieved on: 
Tuesday, September 12, 2023
ISG, Television, Partnership, Accreditation, Brand, CTV, OTT, Research, NSE, Media Rating Council, SAN, Born Digital, Digital, TMA, Advertising, Marketing, Management

Born Agile', Mindful IT Company, announced that its work for DoubleVerify has been recognized by ISG as a Standout in the 2022 Digital Case Study Awards.

Key Points: 
  • Born Agile', Mindful IT Company, announced that its work for DoubleVerify has been recognized by ISG as a Standout in the 2022 Digital Case Study Awards.
  • Happiest Minds' work for DoubleVerify is one of five projects recognized as a standout in the media & entertainment category.
  • DoubleVerify has been a client of Happiest Minds since 2018 and provides solutions to brands, agencies, and publishers that increase trust in metrics related to digital advertising.
  • The Happiest Minds case study with DoubleVerify is a standout example of how digital can be a differentiator to accelerate product development and attain first-mover advantage in a new and unexplored market."