Protective Life Insurance Company Launches New Advisory Variable Universal Life Product on FireLight
Hexure, a provider of sales and regulatory automation solutions for the life and annuity industry, announced that Protective Life Insurance Company (Protective), a subsidiary of Dai-ichi Life Holdings, Inc. (Dai-ichi, TSE:8750), has selected FireLight to support digital sales and submission processes for its new advisory variable universal life (VUL) product, Protective Investors Benefit Advisory VUL.
- Hexure, a provider of sales and regulatory automation solutions for the life and annuity industry, announced that Protective Life Insurance Company (Protective), a subsidiary of Dai-ichi Life Holdings, Inc. (Dai-ichi, TSE:8750), has selected FireLight to support digital sales and submission processes for its new advisory variable universal life (VUL) product, Protective Investors Benefit Advisory VUL.
- “As we build a new market for advisory life insurance, it made perfect sense for Protective to collaborate with Hexure for our fee-based advisory VUL offering as well.”
With their RIA distributors already using FireLight, Protective saw the value in expanding its FireLight experience to include life products. - FireLight e-application, a sales component of the FireLight end-to-end sales platform, provides the flexibility and administrative tools to support Protective’s growing life business.
- Protective Investors Benefit Advisory VUL issued on policy form VUL-15 9-19 and state variations in all states except New York by Protective Life Insurance Company, Nashville, TN.