Rex Briggs

Claritas Appoints Rex Briggs as Its Chief AI Officer

Retrieved on: 
Tuesday, December 5, 2023
Rex Briggs, Ad Age, Marketing, Economist, Digital, CNN, Digital marketing, Book, Face, CNBC, Learning, NPR, Ad Council, University, Rex, Acquisition, Daniel Yankelovich, MIT, IAB, Internet, Council, CAP, Software, Third party, Social media, Growth, CMOS, WIRED, Intelligence, Bloomberg, ROI, Algorithm, Interactivity, Sales

Cincinnati, Ohio, Dec. 05, 2023 (GLOBE NEWSWIRE) -- Claritas ®, a data-driven marketing leader that leverages a proprietary identity graph to help marketers achieve superior ROI, today announced the appointment of Rex Briggs as its Chief AI Officer.

Key Points: 
  • Cincinnati, Ohio, Dec. 05, 2023 (GLOBE NEWSWIRE) -- Claritas ®, a data-driven marketing leader that leverages a proprietary identity graph to help marketers achieve superior ROI, today announced the appointment of Rex Briggs as its Chief AI Officer.
  • Now, Claritas is infusing AI across the entire company, including its infrastructure and products, to make operations more efficient and propel clients forward.
  • In the role as Chief AI Officer for Claritas, Briggs now takes responsibility for:
    Collaborating with other leaders and employees within the company to identify and prioritize ongoing AI opportunities.
  • In his latest book, “The AI Conundrum” (MIT Press), Briggs and co-author Caleb Briggs explore why artificial intelligence’s strengths are also AI’s weaknesses – and how businesses can effectively apply AI to improve their business.

RRD and Marketing Evolution Announce Strategic Alliance to Help Clients Improve the Performance of their Marketing Investments

Retrieved on: 
Thursday, April 25, 2019
Technology, Data management, Professional services, Consulting, Finance, Communications, Marketing, Public relations, Investor relations, Publishing, Business, Articles, Economy, Rex Briggs, RRD, Sales, Marketing

Donnelley & Sons Company (RRD) (NYSE:RRD), a leading global provider of multichannel solutions for marketing and business communications, today announced that it has entered into a strategic agreement with Marketing Evolution , provider of the most powerful marketing measurement and optimization solutions.

Key Points: 
  • Donnelley & Sons Company (RRD) (NYSE:RRD), a leading global provider of multichannel solutions for marketing and business communications, today announced that it has entered into a strategic agreement with Marketing Evolution , provider of the most powerful marketing measurement and optimization solutions.
  • With this new agreement, RRD will provide clients with best-in-class marketing attribution capabilities through Marketing Evolutions advanced decision-making platform, while Marketing Evolution will benefit from RRDs strong analytic consulting resources and customer insight capabilities.
  • RRD has led thousands of clients to optimize customer engagement through inspired content, meaningful interactions and predictive insights, said Rex Briggs, CEO and founder of Marketing Evolution.
  • Marketing Evolution provides the most powerful marketing measurement and optimization solutions that increase campaign performance, sales, and engagement.

MEDIA ALERT: Marketing Evolution CEO to Speak at SAP’s European Executive Digital Exchange

Retrieved on: 
Thursday, April 11, 2019
Technology, Data management, Software, Communications, Advertising, Marketing, Marketing, Market economics), Microeconomics, Rex Briggs, Engagement marketing, Marketing performance measurement

Next week at SAPs Executive Digital Exchange , Marketing Evolution CEO Rex Briggs will discuss how software and algorithms are drastically changing marketing.

Key Points: 
  • Next week at SAPs Executive Digital Exchange , Marketing Evolution CEO Rex Briggs will discuss how software and algorithms are drastically changing marketing.
  • Attendees will also walk away with three necessary and practical steps to take their marketing measurement to the next level by the end of this year.
  • Marketing Evolution provides the most powerful marketing measurement and optimization solutions that increase campaign performance, sales, and engagement.
  • Forward-looking brands rely on Marketing Evolution to deliver accurate unified marketing measurement across both online and offline channels, while maximizing their media spend, marketing return on investment (ROI), and brand impact.

Marketing Evolution Unveils Online Certification Programs for Marketers, Developed with Leading Marketing Academics

Retrieved on: 
Tuesday, February 26, 2019
Education, University, Continuing, Technology, Data management, Software, Communications, Advertising, Training, Marketing, Marketing, Market economics), Microeconomics, Rex Briggs, Attribution, Marketing performance measurement, Marketing effectiveness, Marketing communications

Marketing Evolution , provider of the most modern marketing measurement and optimization solution, is working with leading universities to develop certification courses for users and students alike.

Key Points: 
  • Marketing Evolution , provider of the most modern marketing measurement and optimization solution, is working with leading universities to develop certification courses for users and students alike.
  • Measurement and attribution are critical for todays marketers and the opportunity to partner with leading academics has given Marketing Evolution a powerful program for its customers that goes well beyond user training, said Rex Briggs, CEO of Marketing Evolution.
  • Marketing Evolution provides the most powerful marketing measurement and optimization solutions that increase campaign performance, sales, and engagement.
  • Forward-looking brands rely on Marketing Evolution to deliver accurate unified marketing measurement across both online and offline channels, while maximizing their media spend, marketing Return on Investment (ROI), and brand impact.

MEDIA ALERT: Marketing Evolution CEO to Participate in Fireside Chat at DEG’s NextUP | Marketing Analytics Symposium

Retrieved on: 
Thursday, February 14, 2019
Search engine optimization, Communications, Advertising, Marketing, Marketing, Market economics), Microeconomics, Rex Briggs, Marketing performance measurement, Engagement marketing

Next week at DEGs NextUP | Marketing Analytics Symposium, Marketing Evolution CEO Rex Briggs will share best practices for brand marketing measurement.

Key Points: 
  • Next week at DEGs NextUP | Marketing Analytics Symposium, Marketing Evolution CEO Rex Briggs will share best practices for brand marketing measurement.
  • WHAT: DEGs NextUP | Marketing Analytics Symposium Fireside Chat: How are leading brands measuring their marketing horsepower?
  • Marketing Evolution provides the most powerful marketing measurement and optimization solutions that increase campaign performance, sales, and engagement.
  • Forward-looking brands rely on Marketing Evolution to deliver accurate unified marketing measurement across both online and offline channels, while maximizing their media spend, marketing return on investment (ROI), and brand impact.