Taiwanese Companies Flock to ASEAN for Growth
In ASEAN, current trends reflect a shift towards customer-driven hyper-personalisation, as well as data-enabled optimisation.
- In ASEAN, current trends reflect a shift towards customer-driven hyper-personalisation, as well as data-enabled optimisation.
- Considering the increasing focus on the ASEAN market, growth of Taiwanese enterprises are aligned with these regional trends.
- ASEAN consumer patterns have shifted in the last few years and enterprises have adapted to meet changing customer needs in the area of health, security and mobility.
- Digitalisation and automation of operations was found to be the top digital transformation focus of ASEAN organisations from a 2021 AIBP survey.