Philip Kotler

GBK Collective Adds Brand Strategist and Marketing Luminary Professor Kevin Lane Keller to Its Advisory Board

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Tuesday, March 12, 2024
Data Analytics, Consulting, Marketing, Communications, Professional Services, Research, Marketing management, Microsoft, Philip Kotler, Intel, Consumer, L.L.Bean, Business, Nike, Duke University, Knowledge, Journal, Journal of Consumer Research, Tuck School of Business, Marketing science, Dartmouth College, Textbook, Science, University, Ford, Postgraduate education, Faculty, Journal of Marketing Research, Marketing research, MBA, GBK, Samsung, T-Mobile, Fortune 500, Accenture, Stanford University, Multimedia, Procter & Gamble, Management

GBK Collective , a leading marketing strategy, consumer behavior and analytics consultancy, today announced that Professor Kevin Lane Keller has joined its advisory board.

Key Points: 
  • GBK Collective , a leading marketing strategy, consumer behavior and analytics consultancy, today announced that Professor Kevin Lane Keller has joined its advisory board.
  • View the full release here: https://www.businesswire.com/news/home/20240312554244/en/
    GBK Collective, a leading marketing strategy, consumer behavior and analytics consultancy, today announced that Professor Kevin Lane Keller has joined its advisory board.
  • Dr. Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College and a renowned marketing strategist and best-selling author.
  • “With Kevin joining our advisory board, we’re bolstering our capabilities for strategic positioning, brand equity measurement, and next-generation brand tracking.

Nagad featured as a case study of Philip Kotler's upcoming book

Retrieved on: 
Wednesday, January 18, 2023
MFS, Personality, Digital, Marketing management, Student, Communication, Marketing, Ministry, Information and Communication Technology Division, Philip Kotler, Textbook, Summit Group, Financial technology, Kellogg School, Kellogg School of Management, Kotler, Textile, Film

DHAKA, Bangladesh, Jan. 18, 2023 /PRNewswire/ -- Nagad, Bangladesh's favourite mobile financial service provider, has been featured as a case study in Philip Kotler's upcoming book "Essentials of Modern Marketing".

Key Points: 
  • DHAKA, Bangladesh, Jan. 18, 2023 /PRNewswire/ -- Nagad, Bangladesh's favourite mobile financial service provider, has been featured as a case study in Philip Kotler's upcoming book "Essentials of Modern Marketing".
  • Tanvir A Mishuk, founder and managing director of Nagad, has worked as a case co-author for this book, according to Northern Education Group, a strategic partner (Bangladesh) of Philip Kotler's organisation Kotler Impact, and World Marketing Summit Group.
  • The people with no Nagad accounts yet can also receive money to their mobile number from a Nagad account.
  • Along with Nagad, case studies of the ICT Division, Ministry of Land, Grameenphone and a few other organisations from Bangladesh will be included in the Bangladesh edition of the book.

Nagad featured as a case study of Philip Kotler's upcoming book

Retrieved on: 
Wednesday, January 18, 2023
MFS, Personality, Digital, Marketing management, Student, Communication, Marketing, Ministry, Information and Communication Technology Division, Philip Kotler, Textbook, Summit Group, Financial technology, Kellogg School, Kellogg School of Management, Kotler, Textile, Film

DHAKA, Bangladesh, Jan. 18, 2023 /PRNewswire/ -- Nagad, Bangladesh's favourite mobile financial service provider, has been featured as a case study in Philip Kotler's upcoming book "Essentials of Modern Marketing".

Key Points: 
  • DHAKA, Bangladesh, Jan. 18, 2023 /PRNewswire/ -- Nagad, Bangladesh's favourite mobile financial service provider, has been featured as a case study in Philip Kotler's upcoming book "Essentials of Modern Marketing".
  • Tanvir A Mishuk, founder and managing director of Nagad, has worked as a case co-author for this book, according to Northern Education Group, a strategic partner (Bangladesh) of Philip Kotler's organisation Kotler Impact, and World Marketing Summit Group.
  • The people with no Nagad accounts yet can also receive money to their mobile number from a Nagad account.
  • Along with Nagad, case studies of the ICT Division, Ministry of Land, Grameenphone and a few other organisations from Bangladesh will be included in the Bangladesh edition of the book.

OneConnect wins prestigious award at the 2019 Kotler Future Marketing Summit for its outstanding global marketing efforts

Retrieved on: 
Thursday, December 12, 2019
Philip Kotler, Kotler, Marketing, Business, Economy, Writers

SINGAPORE and BEIJING, Dec. 11, 2019 /PRNewswire/ --OneConnect Financial Technology Co., Ltd (OneConnect), an associate company of Ping An Group, won the "Kotler New Marketing Year Successful Overseas Marketing Award" at the prestigious "2019 Kotler Future Marketing Summit" held in Beijing on 12 October.

Key Points: 
  • SINGAPORE and BEIJING, Dec. 11, 2019 /PRNewswire/ --OneConnect Financial Technology Co., Ltd (OneConnect), an associate company of Ping An Group, won the "Kotler New Marketing Year Successful Overseas Marketing Award" at the prestigious "2019 Kotler Future Marketing Summit" held in Beijing on 12 October.
  • Philip Kotler, known as the "father of modern marketing", graced the event at the Wangjing Hyatt Hotel in Beijing.
  • The yearly Kotler New Marketing Awards aim to establish industry benchmarks and recognize successful experiences, further inspiring enterprises to carry out marketing innovations and pave the future of marketing.
  • Ping An ranked 7th in Forbes' 2019 Global 2000, and it ranked 29th in Fortune Magazine's 2018 Global 500 Leading Companies.

Fujifilm to Sponsor the World Marketing Summit 2019, Organized by Professor Philip Kotler, as Global Partner, and to Launch a Special Interview Website

Retrieved on: 
Thursday, October 3, 2019
Other Health, Pharmaceutical, Medical devices, University, Education, Marketing, Biotechnology, Communications, Health, Philip Kotler, Business, Kotler, Marketing, World Marketing Summit, Kellogg School of Management, Fujifilm, Economy, Chaotics, Draft:Marc Oliver Opresnik

FUJIFILM Holdings Corporation (President: Kenji Sukeno)(TOKYO:4901) is pleased to announce that it will sponsor the World Marketing Summit 2019 as a global partner.

Key Points: 
  • FUJIFILM Holdings Corporation (President: Kenji Sukeno)(TOKYO:4901) is pleased to announce that it will sponsor the World Marketing Summit 2019 as a global partner.
  • The World Marketing Summit was launched in 2010 by Professor Philip Kotler of the Kellogg School of Management at Northwestern University, widely known as the Father of Modern Marketing.
  • World Marketing Summit 2019 Tokyo website: https://wmsj.tokyo/en/ )
    To coincide with the World Marketing Summit, Fujifilm is publishing a special interview with Professor Kotler on Fujifilms business transformation.
  • (Interview website: https://brand.fujifilm.com/neverstop/en/kotler /)
    Professor Philip Kotler, the distinguished Professor of International Marketing at Kellogg School of Management at Northwestern University, IL.

transcosmos Forms a Business Alliance with MarkPlus Inc., a Marketing Consulting and Research Firm

Retrieved on: 
Wednesday, March 13, 2019
Marketing, Business economics, Market economics), Digital marketing, Philip Kotler

MarkPlus has given the exclusive rights to transcosmos to use the "5A's" research methodology based on "Marketing 4.0: Moving from Traditional to Digital" by Philip Kotler and two MarkPlus' senior executives, Hermawan Kartajaya and Iwan Setiawan.

Key Points: 
  • MarkPlus has given the exclusive rights to transcosmos to use the "5A's" research methodology based on "Marketing 4.0: Moving from Traditional to Digital" by Philip Kotler and two MarkPlus' senior executives, Hermawan Kartajaya and Iwan Setiawan.
  • Marketing 4.0 proposes that a customer path in this era of connectivity consist 5A's, namely Aware, Appeal, Ask, Act and Advocate.
  • Iwan Setiawan, Deputy CEO of MarkPlus, who is also a co-author of Marketing 4.0, commented, "Our proprietary Marketing 4.0 concept and expertise fit well with transcosmos' excellent capabilities in the area of digital marketing.
  • Established in 1990, MarkPlus, Inc. is a pioner in the area of marketing consulting and research in Indonesia.