Marketing science

GBK Collective Adds Brand Strategist and Marketing Luminary Professor Kevin Lane Keller to Its Advisory Board

Retrieved on: 
Tuesday, March 12, 2024
Data Analytics, Consulting, Marketing, Communications, Professional Services, Research, Marketing management, Microsoft, Philip Kotler, Intel, Consumer, L.L.Bean, Business, Nike, Duke University, Knowledge, Journal, Journal of Consumer Research, Tuck School of Business, Marketing science, Dartmouth College, Textbook, Science, University, Ford, Postgraduate education, Faculty, Journal of Marketing Research, Marketing research, MBA, GBK, Samsung, T-Mobile, Fortune 500, Accenture, Stanford University, Multimedia, Procter & Gamble, Management

GBK Collective , a leading marketing strategy, consumer behavior and analytics consultancy, today announced that Professor Kevin Lane Keller has joined its advisory board.

Key Points: 
  • GBK Collective , a leading marketing strategy, consumer behavior and analytics consultancy, today announced that Professor Kevin Lane Keller has joined its advisory board.
  • View the full release here: https://www.businesswire.com/news/home/20240312554244/en/
    GBK Collective, a leading marketing strategy, consumer behavior and analytics consultancy, today announced that Professor Kevin Lane Keller has joined its advisory board.
  • Dr. Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College and a renowned marketing strategist and best-selling author.
  • “With Kevin joining our advisory board, we’re bolstering our capabilities for strategic positioning, brand equity measurement, and next-generation brand tracking.

Circana Empowers Snapchat Advertisers to Accurately Measure Digital Campaign Impact on Offline CPG Retail Sales

Retrieved on: 
Thursday, June 15, 2023
Science, Advertising, Partnership, Citizens for Global Solutions, CPG, IRI, Marketing, Sale, NPD, Marketing science, Snap Inc., SKU, Sales

Chicago, IL, June 15, 2023 (GLOBE NEWSWIRE) -- Circana , formerly NPD and IRI, today announced the launch of Circana Lift for Snap Inc., creator of Snapchat.

Key Points: 
  • Chicago, IL, June 15, 2023 (GLOBE NEWSWIRE) -- Circana , formerly NPD and IRI, today announced the launch of Circana Lift for Snap Inc., creator of Snapchat.
  • Circana Lift enables consumer packaged goods (CPG) manufacturers and retailers to accurately measure how their Snapchat advertising campaigns drive offline sales, providing invaluable insights into campaign effectiveness.
  • Circana Lift offers advertisers the unprecedented ability to answer key performance questions related to ad campaign efficacy and efficiency and drive tangible business outcomes.
  • Circana Lift seamlessly integrates Circana’s extensive point-of-sale, frequent shopper, causal, and media exposure data, empowering marketers to analyze actual in-store sales lift impact in real time throughout a campaign.

Imre adds Two Pharma Industry Leaders to Strengthen Practice Expertise

Retrieved on: 
Tuesday, August 23, 2022
AstraZeneca, HCP, BMS, Science, Bristol Myers Squibb, Prudential Financial, Digital, Marketing science, View, Dasatinib, Bausch & Lomb, Solution, Head, DTC, Senior, Sharp Corporation, International Agency for Research on Cancer, Imre, Public relations, Neurology, Multimedia, Data Analytics Acceleration Library, GlaxoSmithKline, LGBTQ, Electronics, Marketing, Ecosystem, Engagement, Health, Life, The X Factor Digital Experience, Social media, Management, Sales, Pfizer

NEW YORK, Aug. 23, 2022 /PRNewswire/ -- Today imre furthers its commitment to practice area excellence with the addition of two senior leaders, Sam Ingram, Senior Vice President of Digital Experience, and Hui Tang as Head of Marketing Analytics.

Key Points: 
  • For over 20 years, Sam has focused on solving challenges with digital solutions across industries and brands.
  • Prior to BMS, Sam led a variety of digital initiatives across Nestle Health Science, Prudential Financial, and Sharp Electronics.
  • Hui will also help clients strengthen measurement strategy, appropriate measurement solutions and sufficient data integration to ensure accountability and effectiveness of marketing plans.
  • Imre partners with a diversified and growing portfolio of brands including AstraZeneca, Bausch & Lomb, GlaxoSmithKline and Pfizer, among others.

IRI Partners with TikTok to Provide Granular Media Measurement Solutions for Advertisers

Retrieved on: 
Thursday, April 28, 2022
Technology, Other Retail, Entertainment, Marketing, Online, Communications, Software, Retail, Data Management, Marketing, Oguri Kozukenosuke, Solution, Meta, Marketing science, Yahoo!, IRI, Neptune, LiveRamp, ISpot, Technology, Partnership, Growth, NBCU, Science, CPG, Ecosystem, The Trade Desk, 2009 Davis Cup, Public relations, TikTok, Google

Through this partnership, IRI will incorporate TikTok's aggregated, privacy-centric advertising reports into its marketing effectiveness solution, IRI Marketing Mix.

Key Points: 
  • Through this partnership, IRI will incorporate TikTok's aggregated, privacy-centric advertising reports into its marketing effectiveness solution, IRI Marketing Mix.
  • This will enhance CPG brand advertisers ability to understand the effectiveness of their campaigns on the TikTok platform and help them budget, plan and optimize their marketing and media spend.
  • Its exciting to bring together one of the fastest growing marketing and advertising platforms in TikTok and a measurement leader with IRI, said Jennifer Pelino, executive vice president of Global Media Solutions at IRI.
  • "We are thrilled to be furthering our measurement journey globally, said Jorge Ruiz, global head of Marketing Science at TikTok.

PCF Insurance Services Announces Appointment of Senior Leader for Marketing Science

Retrieved on: 
Thursday, February 24, 2022
Ownership, Health, Insurance, Growth, Business intelligence, Marketing, Data science, Industry, PCF, VP, LLC, Multimedia, ROI, Leadership, Life, AI, Technology, Marketing science, Science, Financial services, Management, Jeff Jakaitis, LEHI

LEHI, Utah, Feb. 24, 2022 /PRNewswire/ -- PCF Insurance Services (PCF), a leading national insurance brokerage, announced today that Leah Jakaitishas been appointed VP, Marketing Science.

Key Points: 
  • LEHI, Utah, Feb. 24, 2022 /PRNewswire/ -- PCF Insurance Services (PCF), a leading national insurance brokerage, announced today that Leah Jakaitishas been appointed VP, Marketing Science.
  • She oversees data governance and strategy, marketing science initiatives, and data products.
  • She also directly supports the PCF Marketing and Business Intelligence teams in the development of tools and resources for PCF agency partners.
  • She also contributed industry and community thought leadership in the areas of marketing optimization, authenticity in marketing, applied AI, and algorithmic marketing.

CommerceIQ Announces a Suite of Executive Hires on the Heels of a Record-Breaking Year, Positioning the Company for Continued Growth

Retrieved on: 
Thursday, February 17, 2022
Software, Supply Chain Management, Professional Services, Online Retail, Internet, Data Management, Technology, Retail, Other Professional Services, Marketing, Communications, Finance, Other Technology, People, MIT Sloan School of Management, Brigham Young University Museum of Peoples and Cultures, GE Digital, Marketing, Marketing science, Human, CEO, CCAA, NICE, GTM, G&A, Health Data Insight, Health, CFO, Engineering, Slalom, Joe Bauserman, Product management, Solution, IPO, ServiceMax, Personal care, Leadership, Technology, Ernst & Young, Nikkei 225, First Peoples' Cultural Council, Spectrum Brands, Georgia-Pacific, Final good, Jawar Mohammed, IBM, Spacelabs Healthcare, Fraction, Science, Automation, Stratification, Culture, Growth, Carnegie Mellon University, University, City centre, News, Chemical engineering, MBA, Management, Online shopping, Walmart, Rackspace Technology, Beauty

This news comes on the heels of the company reporting record-breaking growth in 2021, during which CommerceIQ more than doubled its revenue, customers served, and global headcount.

Key Points: 
  • This news comes on the heels of the company reporting record-breaking growth in 2021, during which CommerceIQ more than doubled its revenue, customers served, and global headcount.
  • CommerceIQ also named Jamie Khunhausen as Vice President of People and Culture, and Prabhath Nanisetty as Vice President of Product Management, Data & Insights.
  • I am thrilled to welcome these outstanding leaders, each of whom will help spearhead CommerceIQs continued growth, said Guru Hariharan, CEO of CommerceIQ.
  • And for over 2,200 brands, CommerceIQ powers the automation and insights for them to win in this new era of algorithmic commerce.