Journal of Marketing Research

GBK Collective Adds Brand Strategist and Marketing Luminary Professor Kevin Lane Keller to Its Advisory Board

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Tuesday, March 12, 2024
Data Analytics, Consulting, Marketing, Communications, Professional Services, Research, Marketing management, Microsoft, Philip Kotler, Intel, Consumer, L.L.Bean, Business, Nike, Duke University, Knowledge, Journal, Journal of Consumer Research, Tuck School of Business, Marketing science, Dartmouth College, Textbook, Science, University, Ford, Postgraduate education, Faculty, Journal of Marketing Research, Marketing research, MBA, GBK, Samsung, T-Mobile, Fortune 500, Accenture, Stanford University, Multimedia, Procter & Gamble, Management

GBK Collective , a leading marketing strategy, consumer behavior and analytics consultancy, today announced that Professor Kevin Lane Keller has joined its advisory board.

Key Points: 
  • GBK Collective , a leading marketing strategy, consumer behavior and analytics consultancy, today announced that Professor Kevin Lane Keller has joined its advisory board.
  • View the full release here: https://www.businesswire.com/news/home/20240312554244/en/
    GBK Collective, a leading marketing strategy, consumer behavior and analytics consultancy, today announced that Professor Kevin Lane Keller has joined its advisory board.
  • Dr. Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College and a renowned marketing strategist and best-selling author.
  • “With Kevin joining our advisory board, we’re bolstering our capabilities for strategic positioning, brand equity measurement, and next-generation brand tracking.

GBK Collective Adds Brand Identity Theorist Dr. Americus Reed II and Brand Strategist Samuel Botts To Its Growing Team

Retrieved on: 
Thursday, October 28, 2021
Professional Services, Marketing, Advertising, Communications, Search Engine Marketing, Consulting, The Wall Street Journal, BA, Psychology, Research, University, Microsoft, Reed, Industry, Wharton School of the University of Pennsylvania, Journal of Consumer Research, GBK, Estée Lauder, MBA, Google, Partnership, Marketing, Georgia State University, Faculty, Wharton, Engineering, Chairperson, MS, Consumer, Journal of Marketing Research, Botts, Multimedia, Radio, CNBC, Marketing research, University of Pennsylvania, Solution, Whitney, CNN, Business, The New York Times, Doctor of Philosophy, Journal, Samuel, Wendell Pritchett, Management, Public relations

GBK Collective , a leading marketing strategy, consumer behavior and analytics consultancy, today announced that Dr. Americus Reed II and Samuel Botts have joined the company.

Key Points: 
  • GBK Collective , a leading marketing strategy, consumer behavior and analytics consultancy, today announced that Dr. Americus Reed II and Samuel Botts have joined the company.
  • Botts is a senior consultant, bringing over two decades of experience in strategic management and marketing expertise.
  • View the full release here: https://www.businesswire.com/news/home/20211028005508/en/
    GBK Collective adds Dr. Americus Reed II, renowned author, loyalty expert, and Professor of Marketing at the Wharton School to its growing team.
  • Americus is the foremost expert in the application of identity theory to marketing said Jeremy Korst, President, GBK Collective.