GBK

GBK Collective Strengthens Team with Strategic New Hires; Virginia Lennon Joins as SVP, Research and Insights

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Thursday, March 21, 2024
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GBK Collective , a leading marketing strategy, consumer behavior, and analytics consultancy, today announced several key hires including Virginia Lennon who joins as Senior Vice President of Research and Insights.

Key Points: 
  • GBK Collective , a leading marketing strategy, consumer behavior, and analytics consultancy, today announced several key hires including Virginia Lennon who joins as Senior Vice President of Research and Insights.
  • “We continue to invest in hiring the industry’s best marketing strategy, insights and data science leaders,” said GBK Co-Founder and CEO Jon Greenwood.
  • Prior to joining GBK, Lennon held senior leadership positions at Ipsos Connect, Ipsos Media & Technology, OTX Research and Telemundo Network.
  • "I'm beyond excited to be part of the exceptional team of strategy and insights experts that make up the GBK Collective.

GBK Collective Adds Brand Strategist and Marketing Luminary Professor Kevin Lane Keller to Its Advisory Board

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Tuesday, March 12, 2024
Data Analytics, Consulting, Marketing, Communications, Professional Services, Research, Marketing management, Microsoft, Philip Kotler, Intel, Consumer, L.L.Bean, Business, Nike, Duke University, Knowledge, Journal, Journal of Consumer Research, Tuck School of Business, Marketing science, Dartmouth College, Textbook, Science, University, Ford, Postgraduate education, Faculty, Journal of Marketing Research, Marketing research, MBA, GBK, Samsung, T-Mobile, Fortune 500, Accenture, Stanford University, Multimedia, Procter & Gamble, Management

GBK Collective , a leading marketing strategy, consumer behavior and analytics consultancy, today announced that Professor Kevin Lane Keller has joined its advisory board.

Key Points: 
  • GBK Collective , a leading marketing strategy, consumer behavior and analytics consultancy, today announced that Professor Kevin Lane Keller has joined its advisory board.
  • View the full release here: https://www.businesswire.com/news/home/20240312554244/en/
    GBK Collective, a leading marketing strategy, consumer behavior and analytics consultancy, today announced that Professor Kevin Lane Keller has joined its advisory board.
  • Dr. Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College and a renowned marketing strategist and best-selling author.
  • “With Kevin joining our advisory board, we’re bolstering our capabilities for strategic positioning, brand equity measurement, and next-generation brand tracking.

GBK Brand Bar Celebrated their 15th Annual Luxury Lounge prior to Oscars, Presented by Care A2+

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Tuesday, March 12, 2024
Storm, Caviar, Safe Haven, Love, Wilshire Grand Center, Safe haven, Beverly Wilshire Hotel, Biomedical Research, Weight loss, Transport, Interview, Invincible, Regenerative medicine, Turks and Caicos Islands, GE Lighting, Hexagon, White, Red, Scott Evans, GBK, Jewellery, Collective identity, CARE, Longevity, Mother, Knight, Menopause, Human, Savant syndrome, Luminex, Red White and Blue, Drink, Good luck, Short, Elemental, Killers, Travel, Doctor of Philosophy, Organic, Electronics, Music, Multimedia, Luxury

BEVERLY HILLS, Calif., March 12, 2024 /PRNewswire/ -- The Biggest Award night in Hollywood, brought out the brightest stars in Entertainment for GBK Brand Bar's 15th Annual Oscar Luxury Lounge at the Beverly Wilshire Hotel, Presented by CARE A2+. GBK Brand Bar presented select guests over $100,000 in various gifts, including 7 different travel getaways, (African Safari, Turks & Caicos, Greece, and many others) Electronics, Jewelry, and 20 other exciting giveaways. As always, there was an amazing selection of beverages & food to nibble on, as well as music from DJ Kara keeping the guests entertained from the moment they entered.

Key Points: 
  • BEVERLY HILLS, Calif., March 12, 2024 /PRNewswire/ -- The Biggest Award night in Hollywood, brought out the brightest stars in Entertainment for GBK Brand Bar's 15th Annual Oscar Luxury Lounge at the Beverly Wilshire Hotel, Presented by CARE A2+.
  • GBK Brand Bar presented select guests over $100,000 in various gifts, including 7 different travel getaways, (African Safari, Turks & Caicos, Greece, and many others) Electronics, Jewelry, and 20 other exciting giveaways.
  • Care A2+ donated product to a local women's shelter in the name of the celebrities present.
  • Any media inquiries and/or interview request, please contact Tad Hamilton of Mosaic Public Relations at: [email protected]
    This press release was issued through 24-7PressRelease.com.

Charging Ahead: New GBK Collective Study on EV Adoption Reveals Half of U.S. Households Considering EV or Hybrid for Their Next Vehicle

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Thursday, January 25, 2024
Data Management, EV, Electric Vehicles, Automotive, Technology, Marketing, Advertising, Communications, Other Automotive, Search Engine Optimization, Search Engine Marketing, Blogging, Hybrid electric vehicle, EVS, Toyota, Research, HEV, Multimedia, Microsoft, ICE, Wedbush Securities, GM, GBK, Ford, Electric vehicle, Stock, SUV, Climate, PHEV, Combined, Research fellow

(Photo: Business Wire)

Key Points: 
  • (Photo: Business Wire)
    Conducted with over 2,000 consumers, the study reveals that the next wave of consumers considering an EV or hybrid are more budget conscious.
  • Yet GBK found that potential EV buyers are willing to pay on average $7,650 more for an EV compared to a gasoline-powered vehicle with similar features.
  • “It is also clear that consumers considering an EV or hybrid are more pragmatic and cost-conscious than current EV owners.
  • According to GBK’s study , consumers considering a new EV or hybrid are more attracted by perceived environmental benefits than current EV owners (40% vs 56%).

Generative AI Hits the Mainstream: New Survey Reveals the Majority of Enterprise Leaders Have Now Adopted AI and Plan to Increase Investments in Next Year

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Thursday, October 12, 2023
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Not only do the majority of enterprise leaders now use generative AI – they are also planning a substantial increase in generative AI investments in the next 12 months.

Key Points: 
  • Not only do the majority of enterprise leaders now use generative AI – they are also planning a substantial increase in generative AI investments in the next 12 months.
  • Not only do the majority of enterprise leaders now use it – they are also planning a substantial increase in generative AI investments in the next 12 months.
  • “The results of our study show that we’ve passed a critical tipping point with Generative AI,” said Prof. Puntoni.
  • Additionally, 8 out of 10 leaders (81%) confirm having an internal team of 10 or more focused exclusively on generative AI strategy.

Teqball USA's Pre-ESPY Luxury Lounge, Presented by GBK Brand Bar & LA Magazine was a Must Attend Event prior to the 2023 ESPYs

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Friday, July 14, 2023
Dentistry, Alexander Graham Bell honors and tributes, Human, Organic, Love, ADM, Pickleball, Justice, Interview, MJ Acosta, Hearing, GBK, ESPY Award, Sandwich, Stuart Scott, Los Angeles (magazine), Hard, Multimedia, Vermont Center for the Deaf and Hard of Hearing, Deafness, Athlete, ESPY, Best Buddies International, Talent, AG Bell, Sport, LA, LOS, Teqball, House, Savant syndrome, Nightclub

LOS ANGELES, July 13, 2023 /PRNewswire/ -- On Tuesday July 11, 2023, ESPY Nominees & Presenters, Top Athletes, and other A List talent received over $40,000 in gifts at the 'Teqball USA Pre-ESPY Luxury Lounge, Presented by GBK Brand Bar and LA Magazine' at the La Peer Hotel in West Hollywood. The ESPY Awards honors the top athletes and sports performances of the year. Teqball, an international sport, founded by Gábor Borsányi, played on a specially curved table (the TEQ™ table), is the fastest growing sport in the US and is attracting a new generation of athletes and amateur enthusiasts (teqers), whose ambition is to develop technical skills, concentration, and stamina.

Key Points: 
  • The ESPY Awards honors the top athletes and sports performances of the year.
  • Several ESPY nominees, and past winners, were on hand, such Susannah Scaroni, Cheri Blauwet, Erika McKee, Sara Reinerstein, MJ Acosta, and Mallory Weggemann.
  • The biggest surprise guest was human rights activist Richard Lapchick who received the Stuart Scott ENSPIRE Award at the ESPYS.
  • Any media inquiries and/or interview request, please contact Tad Hamilton of Mosaic Public Relations at: [email protected]
    This press release was issued through 24-7PressRelease.com.

GBK Collective Adds Dr. Anthony Palomba, Leading Consumer Behavior Strategist and Audience Measurement Expert to Its Advisory Board

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Tuesday, November 8, 2022
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GBK Collective , a leading marketing strategy, consumer behavior and analytics consultancy, today announced that Dr. Anthony Palomba has joined its advisory board.

Key Points: 
  • GBK Collective , a leading marketing strategy, consumer behavior and analytics consultancy, today announced that Dr. Anthony Palomba has joined its advisory board.
  • View the full release here: https://www.businesswire.com/news/home/20221108005510/en/
    GBK Collective adds Dr. Anthony Palomba, leading consumer behavior strategist and audience measurement expert, to its advisory board (Photo: Business Wire)
    Anthony is a visionary with a deep understanding of how media, advertising and technology innovations influence consumer behavior and media selection decisions, said GBK CEO and Co-Founder Jon Greenwood.
  • Were thrilled hes advising our team, further building on our expertise working with brands to improve audience measurement and better predict outcomes with target customers.
  • Ive always been fascinated by consumer behavior and how audience measurement by media, entertainment and advertising firms can be enhanced to predict consumption patterns, said Dr. Palomba.

2022 GBK Brand Bar Made a Roaring Comeback to Celebrate the 94th Academy Awards with their Ultra-Exclusive Pre-Oscar Lounge at the Beverly Wilshire Hotel: "The eBay & GBK Brand Bar Pre-Oscar Luxury Lounge!"

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Monday, March 28, 2022
The Powers That B, GM, Pleasure, Seoul Music Awards, PURPLE, Grammy Awards, Cardinal, House, Wilshire Grand Center, West Side, Naming, Save the Children, West Side Story, Encanto, Grammy Nominees, Organic, Bottega Veneta, Industry, The Righteous Gemstones, The Morning Show, Authenticity, Coda, American Red Cross, Program, RACS, Withings, Montblanc, COVID, Golden Globe Awards, LOS, The Hamptons, GE Lighting, Organization, Beverly Wilshire Hotel, World Red Cross and Red Crescent Day, EBay, GBK, Saint Laurent, SAG, Super High, Meta, Film, Nightclub, Academy Awards, Balenciaga, Oris

LOS ANGELES, March 28, 2022 /PRNewswire/ -- Since its inception, GBK Brand Bar has always been the most exclusive celebrity lounge for major awards shows. With the sudden stop of all events during the pandemic, GBK quickly pivoted, closing GBK Productions, and launching a new concept store, GBK Brand Bar at the chic Kimpton La Peer Hotel run by GM, Nick Remedio.  This brick and mortar provided a lifeline to brands and the opportunity to showcase their products as well as gain a greater audience despite the pause on gift lounges. 

Key Points: 
  • GBK CEO, Gavin Keilly, welcomed nominees not only from the Oscars, but SAG, Golden Globes and GRAMMY Awards since this is their first lounge of the year.
  • LOS ANGELES, March 28, 2022 /PRNewswire/ --Since its inception, GBK Brand Bar has always been the most exclusivecelebrity lounge for major awards shows.
  • Celebrities gather ahead of the Academy Awards for the eBay & GBK Brand Bar Pre-Oscar Luxury Lounge
    Now, GBK Brand Bar has come back to lead the way again with their Pre-Oscar Lounge at the Beverly Wilshire Hotel.
  • The title sponsor of this year's lounge was eBay, who gifted luxury handbags and watches to attendees.

GBK Collective Partners with B2B Think Tank Founder Jann Schwarz, Building on Its B2B Marketing Expertise

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Wednesday, March 9, 2022
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GBK Collective , a leading marketing strategy, consumer behavior and analytics consultancy, today announced the appointment of Jann Martin Schwarz to its board of advisors.

Key Points: 
  • GBK Collective , a leading marketing strategy, consumer behavior and analytics consultancy, today announced the appointment of Jann Martin Schwarz to its board of advisors.
  • Mr. Schwarz is the Co-Founder and Global Head of The B2B Institute , a think tank funded by LinkedIn studying the B2B Go To Market space across marketing, sales and customer relationships.
  • Were thrilled he is advising our team, further building on our expertise working with leading brands in the enterprise and B2B space.
  • GBK Collective is a leading product and marketing strategy and analytics consultancy built to solve marketing problems in high definition.

GBK Collective Appoints Dan Yavorsky, PhD as Senior Vice President; Continues to Bolster Analytics Practice

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Wednesday, February 2, 2022
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GBK Collective , a leading marketing strategy, consumer behavior, and analytics consultancy, today announced that Dan Yavorsky, PhD, has joined as Senior Vice President, Analytics and Marketing Science.

Key Points: 
  • GBK Collective , a leading marketing strategy, consumer behavior, and analytics consultancy, today announced that Dan Yavorsky, PhD, has joined as Senior Vice President, Analytics and Marketing Science.
  • Prior to Bain, Dan provided analytics support as part of Cornerstone Researchs corporate litigation practice.
  • View the full release here: https://www.businesswire.com/news/home/20220202005416/en/
    Dan Yavorsky, PhD, joins GBK Collective as Senior Vice President, Analytics and Marketing Science.
  • GBK Collective is a leading product and marketing strategy and analytics consultancy built to solve marketing problems in high definition.