White Claw Hard Seltzer

The Boston Beer Company to Begin Research and Development of Non-alcoholic Cannabis Beverages

Retrieved on: 
Friday, May 14, 2021
Alcoholic drinks, Fermented drinks, Boston Beer Company, Fermented foods, Beer, Cider, Craft brewery and microbrewery, White Claw Hard Seltzer

b'BOSTON, May 14, 2021 /PRNewswire/ --The Boston Beer Company today announced that it is establishing asubsidiary to serve asadedicated research and innovationhubin Canadafocused on non-alcoholiccannabis beverages.

Key Points: 
  • b'BOSTON, May 14, 2021 /PRNewswire/ --The Boston Beer Company today announced that it is establishing asubsidiary to serve asadedicated research and innovationhubin Canadafocused on non-alcoholiccannabis beverages.
  • "Innovation is core to what we do, beginning with craft beer, then hard cider, hard iced tea, and now Truly Hard Seltzer.
  • "\nBoston Beer hashiredindustry veteran Paul Weaver toleada new cannabis beverage research hub in thefederallyregulatedmarket of Canada.
  • For more information, please visit our investor relations website at www.bostonbeer.com , which includes links to all of our respective brand websites.\nView original content to download multimedia: http://www.prnewswire.com/news-releases/the-boston-beer-company-to-begin...\nSOURCE The Boston Beer Company, Inc.\n'

Labatt Introduces: Michigan-Exclusive Black Cherry Seltzer Lemonade

Retrieved on: 
Tuesday, May 11, 2021
Albums, Alcoholic drinks, Alcopops, Drinks, Energy drinks, Drinking culture, Four Loko, Lemonade, White Claw Hard Seltzer

b'TRAVERSE CITY, Mich., May 11, 2021 /PRNewswire/ -- The cherry capitol of the world is getting its very own Black Cherry Seltzer Lemonade.

Key Points: 
  • b'TRAVERSE CITY, Mich., May 11, 2021 /PRNewswire/ -- The cherry capitol of the world is getting its very own Black Cherry Seltzer Lemonade.
  • Brand-new Black Cherry Seltzer Lemonade is hitting shelves this week and features a familiar landmark from Lake Michigan.\nLabatt Blue Light Black Cherry Seltzer Lemonade packs will be available only in Michigan starting this week, and available for a limited time only.\n"As our second largest market in the US, Michigan is like a second home to Labatt.
  • "\nLabatt Blue Light Seltzer Lemonade Black Cherry balances the refreshment and drinkability of a hard seltzer with the tart flavor of lemonade and the sweet characteristics of ripe black cherries.
  • In each variety pack, Black Cherry is joined by three other Labatt Blue Light Seltzer Lemonade flavors: classic Lemonade, Raspberry and Peach.\nLabatt Blue Light Seltzer Lemonade builds on the success of Labatt Blue Light Seltzer, which launched in 2020 as the #4 fastest growing new seltzer brand in Upstate NY and Michigan with the highest repeat rate of any seltzer in Upstate NY.1\nNamed for its refreshing taste profile and unique brewing process, Labatt Blue Light Seltzer Lemonade brings a new chilled flavor experience to consumers.

Truly Packs A Punch With Latest Release: Punch Hard Seltzer

Retrieved on: 
Monday, May 3, 2021
Drinks, Alcoholic drinks, Food and drink, Alcopops, Energy drinks, Drinking culture, Four Loko, Punch, Hard seltzer, White Claw Hard Seltzer

b'BOSTON, May 3, 2021 /PRNewswire/ --Truly Hard Seltzer, a category leader known for innovation, announced today the launch of Truly Punch Hard Seltzer, a bold new variety pack that blends the familiarity of traditional punch with explosive fruit flavors for the juiciest, punchiest hard seltzer experience yet.\nAvailable nationwide starting May 10, Truly Punch Hard Seltzer features four new flavors: Tropical, Fruit, Citrus, and Berry.

Key Points: 
  • b'BOSTON, May 3, 2021 /PRNewswire/ --Truly Hard Seltzer, a category leader known for innovation, announced today the launch of Truly Punch Hard Seltzer, a bold new variety pack that blends the familiarity of traditional punch with explosive fruit flavors for the juiciest, punchiest hard seltzer experience yet.\nAvailable nationwide starting May 10, Truly Punch Hard Seltzer features four new flavors: Tropical, Fruit, Citrus, and Berry.
  • And with such explosive flavor, drinkers will find it hard to believe that each style has only 1 gram of sugar, 100 calories and 5% ALC/VOL, just like the rest of the Truly lineup.\nTruly Punch follows on the heels of last year\'s number one entry into hard seltzer, Truly Lemonade, which is five times the size of the number two hard seltzer lemonade and currently this year\'s number one hard seltzer innovation, Truly Iced Tea Hard Seltzer with a 4.6 share in hard seltzer over the latest 13 weeks.
  • "After testing roughly 200 recipes with nearly 2,000 drinkers, Truly is proud to welcome the four new Truly Punch flavors into the fold.
  • Truly believes No One is Just One Flavor,, which is why it is available in 27 total flavors: 12 delicious original flavors, plus five flavors of Truly Lemonade, four flavors of Truly Iced Tea, four flavors of Truly Punch, and two flavors of Truly Extra.

White Claw® Hard Seltzer Launches New Flavors and Higher-ABV White Claw® Hard Seltzer Surge

Retrieved on: 
Thursday, April 15, 2021
Drinks, Carbonated drinks, Food and drink, Liquids, Alcopops, Carbonated water, White Claw Hard Seltzer, Hard seltzer

b'CHICAGO, April 15, 2021 /PRNewswire/ --White Claw, the nation\'s leading hard seltzer brand, announced the launch of two new innovations just in time for summer: White Claw Hard Seltzer Variety Pack Flavor Collection No.3 with three new flavors and White Claw Hard Seltzer Surge, a stronger wave of refreshment with 8% alcohol.

Key Points: 
  • b'CHICAGO, April 15, 2021 /PRNewswire/ --White Claw, the nation\'s leading hard seltzer brand, announced the launch of two new innovations just in time for summer: White Claw Hard Seltzer Variety Pack Flavor Collection No.3 with three new flavors and White Claw Hard Seltzer Surge, a stronger wave of refreshment with 8% alcohol.
  • In response, White Claw is releasing White Claw Hard Seltzer Variety Pack Flavor Collection No.
  • The latest variety pack includes three new flavors: Strawberry , Pineapple and Blackberry , alongside fan-favorite, Mango .\n"Our fans have an insatiable desire for new flavors from White Claw and that\'s exactly what we are delivering just in time for summer," said John Shea, Chief Marketing Officer, White Claw Hard Seltzer, US.\nAvailable nationwide, White Claw Hard Seltzer Variety Pack Flavor Collection No.
  • can, White ClawHard Seltzer Surge is perfect for consumers looking for a higher alcohol option and the delicious fruit flavor profiles they expect from White Claw.\n"We know some consumers are looking for a higher alcohol option from White Claw, and that\'s what White Claw Hard Seltzer Surge delivers," said Shea.\nWhite Claw Hard Seltzer Surge is available nationwide.

White Claw® Hard Seltzer Launches First Global Campaign - "Let's White Claw®"

Retrieved on: 
Thursday, April 1, 2021
Drinks, Alcopops, Alcoholic drinks, Carbonated water, White Claw Hard Seltzer, Hard seltzer, Soft drinks, Food and drink, Claw, Seltzer

White Claw fans are among the most engaged of any beverage in the world, having created an entire sub-culture around the brand.

Key Points: 
  • White Claw fans are among the most engaged of any beverage in the world, having created an entire sub-culture around the brand.
  • It is a celebration of that feeling of pure uncomplicated fun that White Claw enables," said John Shea, Chief Marketing Officer, White Claw Hard Seltzer, USA.
  • ABOUT WHITE CLAW HARD SELTZER:
    White Claw Hard Seltzer is the nation's leading hard seltzer known for pure, crisp refreshment.
  • In 2020, White Claw contributed over $1 billion in growth to the hard seltzer segment growing +118%, which was more than the next two largest beverage growth brands combined.

Introducing White Claw® Hard Seltzer Iced Tea

Retrieved on: 
Tuesday, March 16, 2021
Drinks, Food and drink, Soft drinks, Alcopops, Carbonated water, White Claw Hard Seltzer, Hard seltzer, Iced tea, Tea

CHICAGO, March 16, 2021 /PRNewswire/ -- Today,the hard seltzer leader introduced its latest innovation, White ClawHard Seltzer Iced Tea a hard seltzer iced tea made with sustainably sourced brewed tea.

Key Points: 
  • CHICAGO, March 16, 2021 /PRNewswire/ -- Today,the hard seltzer leader introduced its latest innovation, White ClawHard Seltzer Iced Tea a hard seltzer iced tea made with sustainably sourced brewed tea.
  • White Claw Hard Seltzer Iced Tea Lemon is crafted with cold pressed lemon zest, providing just the right balance of zesty and sweet, with that refreshing iced tea and lemon taste.
  • White Claw Hard Seltzer Iced Tea Raspberry is complete with a fruity berry flavor thoughtfully paired with a hint of tartness.
  • ABOUT WHITE CLAW HARD SELTZER:
    White Claw Hard Seltzer is the nation's leading hard seltzer known for pure, crisp refreshment.

LYTT Launches Line of Guaranà-Infused Hard Seltzer Teas that Bring Fun and Flavor Back to the Industry

Retrieved on: 
Tuesday, October 20, 2020
Drinks, Food and drink, Carbonated drinks, Distilled drinks, Soft drinks, Hard seltzer, Alcoholic drink, Tea, White Claw Hard Seltzer

LYTT, an innovative alcoholic beverage company, announces its brand new line of Guaran-infused, gluten-free, zero-sugar, 100-calorie hard seltzer sparkling teas.

Key Points: 
  • LYTT, an innovative alcoholic beverage company, announces its brand new line of Guaran-infused, gluten-free, zero-sugar, 100-calorie hard seltzer sparkling teas.
  • LYTT's hard seltzers are available in three delicious flavors: Moroccan Mint Tea, Raspberry Black Tea, and Peach Black Tea.
  • Myara's goal was to develop a hard seltzer that revolutionizes this exploding beverage category.
  • This beverage category made $2.7 billion in sales this past year, and the industry expects hard seltzer consumption to triple by 2023.

LiveXLive's "Music Lives ON" Weekly Festival Announces Upcoming Lineup Including Jeremih And Swae Lee

Retrieved on: 
Monday, July 27, 2020
Alcopops, Drinks, Albums, Soft drinks, Anabel Englund, Hard seltzer, Lemonade, White Claw Hard Seltzer, Mike's Hard Lemonade Co., Chipotle Mexican Grill

Jeremih, Swae Lee, Swae Lee, Bryce Vine, Jelani Aryeh, somegirlnamedanna, Almost Monday, Anabel Englund + more to be announced are among the artists confirmed to perform in the coming weeks.

Key Points: 
  • Jeremih, Swae Lee, Swae Lee, Bryce Vine, Jelani Aryeh, somegirlnamedanna, Almost Monday, Anabel Englund + more to be announced are among the artists confirmed to perform in the coming weeks.
  • Sponsorships from brands including Chipotle, Mike's Hard Lemonade and White Claw Hard Seltzer have attributed to the success of the Music Lives ON franchise and led to the 9 week extension.
  • "This was our first run at a weekly live streamed festival series programmed and produced entirely in house and we are very pleased with the response."
  • Weekly viewership continues to climb showing a growth in brand awareness and interest in this growing franchise.

White Claw® Hard Seltzer Introduces New Flavors, Responding to Immense Consumer Demand

Retrieved on: 
Thursday, March 5, 2020
Alcopops, Carbonated water, White Claw Hard Seltzer, Drinks, Carbonated drinks, Soft drinks, Food and drink, Hard seltzer, Seltzer, Claw-free permutation, Flavor

The first flavors debuted by the brand in more than 16 months, each White Claw Hard Seltzer is meticulously crafted with uncompromising quality, hand-selected ingredients and curated specially with White Claw drinkers in mind.

Key Points: 
  • The first flavors debuted by the brand in more than 16 months, each White Claw Hard Seltzer is meticulously crafted with uncompromising quality, hand-selected ingredients and curated specially with White Claw drinkers in mind.
  • These flavors join one of the best-selling Hard Seltzer flavors, White Claw Mango, in an all-new 12-pack Variety Pack, available now at retailers nationwide.
  • "Since our launch in 2016, we have only launched six flavors it takes time to perfect a liquid worthy to bear the White Claw name," said Phil Rosse, President, White Claw Seltzer Works.
  • ABOUT WHITE CLAW HARD SELTZER:
    White Claw Hard Seltzer is the nation's leading hard seltzer known for pure tasting, crisp refreshment.

White Claw Hard Seltzer Announces its Super Sponsorship of SXSW

Retrieved on: 
Monday, January 13, 2020
Alcopops, Carbonated water, White Claw Hard Seltzer, American culture, Drinks, Conferences, South by Southwest, Hard seltzer, Seltzer, Claw-free permutation

CHICAGO, Jan. 13, 2020 /PRNewswire/ -- Today, White Claw Hard Seltzer the number one selling hard seltzer in the nation with 67 percent share announces its Super Sponsorship of South by Southwest (SXSW), dethroning beer as the leading sponsor within its category.

Key Points: 
  • CHICAGO, Jan. 13, 2020 /PRNewswire/ -- Today, White Claw Hard Seltzer the number one selling hard seltzer in the nation with 67 percent share announces its Super Sponsorship of South by Southwest (SXSW), dethroning beer as the leading sponsor within its category.
  • "We're thrilled to bring White Claw to life at SXSW," said Phil Rosse, president, White Claw Seltzer Works.
  • "SXSW is excited to work with White Claw," said Roland Swenson, SXSW CEO and Co-Founder.
  • ABOUT WHITE CLAW HARD SELTZER:
    White Claw Hard Seltzer is the nation's leading hard seltzer known for pure, crisp refreshment.