White Claw Hard Seltzer

Loverboy Appoints Two Industry Veterans to Newly Created Leadership Posts: SVP of Sales and SVP of Commercial Strategy

Retrieved on: 
Tuesday, January 17, 2023
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NEW YORK, Jan. 17, 2023 /PRNewswire/ -- Loverboy, the fast-growing maker of premium canned cocktails, sparkling hard teas and spritzes, today announced the appointment of two new senior level executives with deep expertise and demonstrated track records of success in the beer and ready to drink adult beverage (RTD) categories. Derek Hahm has been hired as Senior Vice President of Sales, while Todd Anderson has been named Senior Vice President of Commercial Strategy. Both are new posts at Loverboy, signaling expectations for ongoing accelerated growth and a disciplined approach to building for the long-term.

Key Points: 
  • Derek Hahm has been hired as Senior Vice President of Sales, while Todd Anderson has been named Senior Vice President of Commercial Strategy.
  • Both are new posts at Loverboy, signaling expectations for ongoing accelerated growth and a disciplined approach to building for the long-term.
  • Hahm brings more than two decades of experience in the craft beer industry, primarily at the Craft Brew Alliance, where he led national sales operations and helped fortify its partnership with Anheuser-Busch.
  • At Loverboy, Hahm will manage the brand's national sales team and oversee key distributor and retailer relationships, helping grow Loverboy's shelf and floor space across its national retail footprint.

The Most Notable Marketing Partnerships This December [DesignRush Spotlight]

Retrieved on: 
Friday, December 30, 2022
EP, NBA Entertainment, News, HS, NBA, White Claw Hard Seltzer, Netflix, Glass Onion, Coca-Cola, Sport

MIAMI, Dec. 30, 2022 /PRNewswire-PRWeb/ --Partnerize study suggests that 74% of companies consider partnerships and affiliate marketing campaigns a high priority for their businesses. In fact, 54% of them reported that partnerships helped drive more than 20% of total company revenue, which stresses the importance of this strategy playing a key role in business growth.

Key Points: 
  • Hard seltzer White Claw collaborated with Netflix to release "Crack the CLAW™" — a mystery game in honor of the new sequel, Glass Onion: A Knives Out Mystery.
  • The limited edition is available for purchase and will only be available while supplies last.
  • To celebrate the switch from green to clear plastic, Coca-Cola partnered with Mark Ronson & Madlib.
  • Read the full DesignRush Spotlight's news features for more info on these partnerships.

16th Annual Nissan Super Girl Surf Pro WSL Contest & Festival Event Returns to Iconic Oceanside Pier Sept. 16-18, 2022

Retrieved on: 
Thursday, August 11, 2022
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OCEANSIDE, Calif., Aug. 11, 2022 /PRNewswire/ -- ASA Entertainment announced today that the World Surf League (WSL) QS3000 Nissan Super Girl Surf Pro powered by Celsius will celebrate its 16th year at the Oceanside Pier in Oceanside, Calif., Sept. 16-18, 2022.  The nationally televised event is the largest female surf contest in the world, with more than 90 of the world's top pros scheduled to compete.  Admission to the event is free.

Key Points: 
  • Festival Also Includes 15 Free Concerts With Well-Known Artists Such As The Offspring, Smash Mouth, Hoobastank And More
    OCEANSIDE, Calif., Aug. 11, 2022 /PRNewswire/ --ASA Entertainment announced today that the World Surf League (WSL) QS3000 Nissan Super Girl Surf Pro powered by Celsius will celebrate its 16th year at the Oceanside Pier in Oceanside, Calif., Sept. 16-18, 2022.
  • The nationally televised event is the largest female surf contest in the world, with more than 90 of the world's top pros scheduled to compete.
  • World Champions Honolua Blomfield, Summer Romero, Soleil Errico and Jen Smith will headline the field alongside 2021 Super Girl Longboarding Champion, Kirra Seale.
  • "Nissan is committed to the Super Girl Pro Series of surf and gamer events and its mission to celebrate female strength and empowerment," said Shawn Mirabal, regional vice president,Nissan North America.

DGAP-News: Beverage Industry Seems To Be Readying A Lineup of Summer Drinks For A Younger And Pandemic-Weary Consumer Demographic

Retrieved on: 
Thursday, July 7, 2022
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This summer, consumers might be ready to spend more for bolder flavors, premium ingredients and containers that can go with them on adventures they take.

Key Points: 
  • This summer, consumers might be ready to spend more for bolder flavors, premium ingredients and containers that can go with them on adventures they take.
  • Now, some brands are reportedly differentiating themselves in a crowded seltzer market by moving toward bigger, single-note flavors that are more distinctive but still familiar.
  • As younger drinkers shift toward drinking less than older consumers, theyre also seemingly placing increased importance on the ritual and indulgence of the experience.
  • That is, when they do drink, they want quality ingredients and beverages that are free of artificial additives.

V Group Acquires Lifestyle Adult Beverage Brand!

Retrieved on: 
Tuesday, June 28, 2022
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On June 23rd, 2022, V Group completed the acquisition of beverage brand Moonlight Beach Cooler.

Key Points: 
  • On June 23rd, 2022, V Group completed the acquisition of beverage brand Moonlight Beach Cooler.
  • Moonlight Beach Cooler is a full flavor, carbonated malt beverage that will be competing in the lucrative and rapidly expanding Alternative Alcohol, Flavored Malt Beverage market.
  • V Group and Moonlight Beach Cooler have agreed to the acquisition without disrupting the current share structure of V Group, (VGID).
  • V Group believes its time to reinvent the Flavored Malt Beverage Market again!

84% PLAN TO CELEBRATE 4TH OF JULY DESPITE HIGH GAS PRICES, INFLATION, NUMERATOR REPORTS

Retrieved on: 
Monday, June 27, 2022
Seafood, Wine, Travel, Fraction, Walmart, Meat, Target Corporation, GLOBE, White Claw Hard Seltzer, Sale, Friends, Snack, Meal, Food, Profile, Costco, Millennials, High Noon, Energy drink, RTD, Celebration, Family, CPG, Beer, Gen, Online shopping, Restaurant, Retail

Overall, while most consumers plan to celebrate Independence Day, the majority now expect at least a moderate inflation impact and plan to spend less, purchase items on sale and cut back on dining out and fireworks.

Key Points: 
  • Overall, while most consumers plan to celebrate Independence Day, the majority now expect at least a moderate inflation impact and plan to spend less, purchase items on sale and cut back on dining out and fireworks.
  • This is the first holiday that Numerator has tracked where the majority of consumers expect at least a moderate (29%) or significant (24%) inflation impact.
  • 39% plan to buy fewer items this 4th of July than in previous years, and 27% said they will travel less due to the increase in gas prices specifically.
  • Headquartered in Chicago, IL, Numerator has 2,000 employees worldwide; 80 of the top 100 CPG brands manufacturers are Numerator clients.

Hard Seltzer with a Twist

Retrieved on: 
Wednesday, June 8, 2022
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HOLLYWOOD, Fla., June 8, 2022 /PRNewswire/ -- Splash Hard Seltzer is a newly launched, first of its kind premium hard seltzer mix, compatible with all home soda machines. Splash is an innovative product that takes the concept of "do it yourself" and introduces it to the hard seltzer beverage market, produced by Blu Wave LLC. Splash enables hard seltzer fans to create fresh, tasteful DIY hard seltzer cocktails from home. 

Key Points: 
  • HOLLYWOOD, Fla., June 8, 2022 /PRNewswire/ -- Splash Hard Seltzer is a newly launched, first of its kind premium hard seltzer mix, compatible with all home soda machines.
  • Splash enables hard seltzer fans to create fresh, tasteful DIY hard seltzer cocktails from home.
  • The benefit of Splash Hard Seltzer for consumers is having the freedom to enjoy their self-made freshly carbonated seltzer with a vodka "kick" right from their home.
  • Splash offers freshly carbonated seltzer, flavoring, and vodka which makes the product a 'premium' hard seltzer.

White Claw® Hard Seltzer Totally Reinvents Lemonade with Launch of REFRSHR™

Retrieved on: 
Tuesday, May 17, 2022
White Claw Hard Seltzer, Red Cherry, Hard seltzer, HARD, ABV, Black raspberry, Blackberry, Instagram, Taste, Citrus, Collection, Soft drink, Lemonade

CHICAGO, May 17, 2022 /PRNewswire/ -- White Claw®, the leader in the Hard Seltzer category, is introducing something entirely new: White Claw® Hard Seltzer REFRSHR™ Lemonade. With exotic, rare flavor additions like Calamansi to Limón, combining Blood Orange with Black Raspberry and Blackberry with Red Cherry, REFRESHR took time and an incredible amount of passion to craft and perfect. The results are entirely new flavor combinations to White Claw that taste incredibly refreshing in a stunningly distinct packaging.

Key Points: 
  • CHICAGO, May 17, 2022 /PRNewswire/ -- White Claw, the leader in the Hard Seltzer category, is introducing something entirely new: White Claw Hard Seltzer REFRSHRLemonade.
  • "As the leader in the Hard Seltzer category, White Claw is consistently innovating, looking for new and authentic ways to provide consumers with remarkable tasting refreshment," said John Shea, Chief Marketing Officer, White Claw Hard Seltzer, USA.
  • White Claw REFRSHR Lemonade Blackberry with a hint of Red Cherry: This flavor pairs White Claw Hard Seltzer's rich blackberry and amazing red cherry flavors, taking refreshment to a whole new level.
  • ABOUT WHITE CLAW HARD SELTZER:
    White Claw Hard Seltzer is America's No.

NEW KENTUCKY DERBY PARTNERSHIPS LET FANS CELEBRATE IN STYLE

Retrieved on: 
Wednesday, April 27, 2022
FTD, Red Bull, BMW 7 Series, Green room, Infield, Triple Crown, Commonwealth, Autumn, AIR, Collection, Leg, Licensee, Very important person, NBC, Woodford Reserve, BMW, Jackson Family Wines, White Claw Hard Seltzer, Run, Monogram, Ford Motor Company, Marketing, Multimedia, Industry, Partnership, Horse, First Ever, EVTOL, Nightclub, Entertainment, Fashion, Kentucky Oaks, Sport, Kentucky Derby, Longines

LOUISVILLE, Ky., April 27, 2022 /PRNewswire/ -- Churchill Downs Racetrack today welcomes an exciting lineup of new sponsors and licensees to the 148th Kentucky Derby, taking place on Saturday, May 7, including BMW of North America, Monogram, FTD, Red Bull and AIR.

Key Points: 
  • Bringing together world-class hospitality, high-end fashion and gourmet food, the Kentucky Derby seeks luxury and lifestyle partners to elevate the party experience and highlight Derby traditions in new ways.
  • The 2022 new Kentucky Derby sponsors and activations include:
    BMW of North America, the first-ever luxury auto partner of the Kentucky Derby and Churchill Downs, will showcase the all-new BMW 7 Series at the racetrack throughout Derby weekend, including the first-ever, fully electric BMW i7.
  • Black-owned brand Homme+Femme elevates the rich and historic traditions of the Kentucky Derby through the unique, modern lens of streetwear fashion.
  • The $3 million Kentucky Derby takes place on the first Saturday in May at historic Churchill Downs in Louisville, Kentucky.

North America Hard Seltzer Markets Report 2022: Breakdown by Equals to 5% ABV, Less than 5% ABV, and More than 5% ABV - Forecast to 2027 - ResearchAndMarkets.com

Retrieved on: 
Thursday, March 31, 2022
Retail, Restaurant, Bar, Food, Beverage, Wine & Spirits, CAGR, Population, Molson Coors Beverage Company, Citric acid, Growth, Carbonated water, ABV, White Claw Hard Seltzer, Drink, Forecast, Health, Coors, Energy drink, The North American, Government, Sodium citrate, Hard, Distribution, Equal, Anheuser-Busch brands, Non-governmental organization, Awareness, Competition, Maharajkumar of Vizianagram, Beer, Soft drink, Smirnoff

The market growth can be attributed to the surge in demand for hard seltzers over other carbonated and soda drinks.

Key Points: 
  • The market growth can be attributed to the surge in demand for hard seltzers over other carbonated and soda drinks.
  • The North American Hard Seltzer Market is segmented by ABV content, distribution channel, region, and competitional landscape.
  • Company Profiles: Detailed analysis of the major companies present in the North American Hard Seltzer Market.
  • Anheuser-Busch Companies LLC (Bud Light Seltzer, Natural Light Seltzer, Bon & Viv Seltzer)
    Molson Coors Beverage Company (Coors Seltzer, Vizzy Hard Seltzer, Topo Chico Hard Seltzer, and Proof Point Setlzer)