White Claw Hard Seltzer

Liquid Death appoints former White Claw executive Stephen Ballard as Chief Commercial Officer

Retrieved on: 
Tuesday, October 3, 2023
Sustainability, Environment, Wine & Spirits, Teens, Food, Beverage, Consumer, Other Consumer, Retail, Sprouts, Kroger, Sprouts Farmers Market, Senior, Safeway, Whole Foods Market, White Claw Hard Seltzer, Live Nation Entertainment, CCO, Target, Amazon (company), Ballard, 7-Eleven, Albertsons, Liquid Death, Cooperative, Health, Drug, Tourism, Walmart, Publix

Liquid Death, the beverage company making health and sustainability 50x more fun, has appointed Stephen Ballard as its first ever Chief Commercial Officer, effective as of October 2.

Key Points: 
  • Liquid Death, the beverage company making health and sustainability 50x more fun, has appointed Stephen Ballard as its first ever Chief Commercial Officer, effective as of October 2.
  • “He was instrumental in successfully scaling White Claw into a massive brand at an unprecedented speed.
  • “In my career I’ve never seen anything like Liquid Death, which has driven sales in retailers ranging from Walmart to Whole Foods and has reinvented the way we all think about branding in the beverage category,” said Stephen Ballard, CCO of Liquid Death.
  • “I’m thrilled to be joining this unparalleled team and to continue bringing this premium healthy beverage brand into new retailers and markets.”
    For more information about Liquid Death, visit liquiddeath.com .

60% OF CONSUMERS PLAN TO CELEBRATE LABOR DAY; 55% INTEND TO PURCHASE ALCOHOLIC BEVERAGES, NUMERATOR REPORTS

Retrieved on: 
Tuesday, August 22, 2023
Shark Tank India (season 2), High Noon, Boston Beer Company, Travel, Food, Fraction, Beer, White Claw Hard Seltzer, Sale, Generation Z, Millennials, Memorial, Container deposit legislation in the United States, Growth, Labour, Wine, Retail, Liquor, Coors

Overall, fewer consumers plan to celebrate this year (60% in 2023 vs. 75% in 2022, but plans for recreational activities and travel are on the rise.

Key Points: 
  • Overall, fewer consumers plan to celebrate this year (60% in 2023 vs. 75% in 2022, but plans for recreational activities and travel are on the rise.
  • 42% of consumers expect rising prices to impact their Labor Day plans, remaining unchanged from the beginning of summer (Memorial Day Weekend).
  • Grilling or not, nine in ten consumers plan to purchase food and over half plan to purchase alcoholic beverages.
  • Among non-food planned purchases, 16% plan to purchase party supplies, 12% plan to purchase decorations, 10% plan to purchase games/activities, and 8% plan to purchase apparel.

Global Digital Marketing Transformation Consultancy VOKAL Expands its Influence with Launch of Visionary Creative and Content Agency To Whom It May Concern

Retrieved on: 
Tuesday, August 1, 2023
Bauer, Marketing, Culture, Ace Hardware, White Claw Hard Seltzer, B2C, Social marketing, Universal Music Group, Creativity, Traction, Commerce, Airbnb, Footlocker, Growth, Red Bull, Accenture, Coca-Cola, Environment, Social media, Adidas, Chamberlain, Culligan

CHICAGO, Aug. 1, 2023 /PRNewswire/ -- VOKAL, the Chicago-based global digital marketing transformation consultancy, has expanded its reach with the launch of To Whom It May Concern (TWIMC), an award-winning creative and content agency. The expansion serves to extend VOKAL's capabilities and capacities for delivering comprehensive, 360-degree business strategies for leading B2B and B2C brands. This agency extension demonstrates the direction in which global digital transformation is headed: unprecedented growth via the intersection of creativity and commerce that paves new growth pathways for companies at every stage of digital maturity.

Key Points: 
  • CHICAGO, Aug. 1, 2023 /PRNewswire/ -- VOKAL, the Chicago-based global digital marketing transformation consultancy, has expanded its reach with the launch of To Whom It May Concern (TWIMC), an award-winning creative and content agency.
  • This agency extension demonstrates the direction in which global digital transformation is headed: unprecedented growth via the intersection of creativity and commerce that paves new growth pathways for companies at every stage of digital maturity.
  • "By launching a visionary creative and content agency in house, we're bringing a truly unique value proposition to the market," said Lappin of the genesis of TWIMC.
  • Together, the influential pairing of agencies solves complex digital marketing transformation challenges for global brands and mid-market enterprises that need traction and results quickly.

White Claw® Hard Seltzer Wants You to 'CLAW™ Back Your Summer' with an Epic Remote Vacation and More Getaways

Retrieved on: 
Tuesday, August 1, 2023
White Claw Hard Seltzer, Intelligence, Gen, Drink, Friends, Clawback, Research, Long Weekend, QR, HARD, Love, Hard seltzer, White, Tourism, Shipbuilding, Hotel, Nightclub, Marketing

CHICAGO, Aug. 1, 2023 /PRNewswire/ -- With the midpoint of summer quickly approaching, a new survey from White Claw® Hard Seltzer shows that a staggering 54% of employed Americans haven't planned their summer vacation and 1 in 4 (24%) won't take all of their vacation time this year. As the nation's leading hard seltzer* and a brand that's synonymous with summer fun, White Claw is giving away a range of iconic summer getaways for fans and friends so they can unplug and unwind before the season's over.

Key Points: 
  • That's why throughout August, White Claw is giving away escapes as epic as its hard seltzers to help fans unplug for a day, long weekend or even a totally unplugged island vacation.
  • Day Off: Escape the grind of the workday with a stay at an epic mansion or luxury home for the day for you and your friends.
  • Week Off: Experience the ultimate escape to unplug and recharge, far away from work, with a week-long stay at a remote destination in Hawaii.
  • All Registered Trademarks, used under license by White Claw Seltzer Works, Chicago, IL.

Dominican brand Ron Barceló remains the leaders in the Spanish market with a record 1.3 million cases sold in 2022

Retrieved on: 
Thursday, July 27, 2023
Carbon, White Claw Hard Seltzer, Multimedia, Bollinger, SGS S.A., Certification, Dominican Republic, Classification, Environment, Director general, Retail, Gasoline, Varma

For the second year in a row, its flagship brand, Barceló Añejo, was positioned as the absolute leader in volume and value in the category.

Key Points: 
  • For the second year in a row, its flagship brand, Barceló Añejo, was positioned as the absolute leader in volume and value in the category.
  • According to International Wine & Spirits Research (IWSR), during 2022 Varma sold 1,310,900 8.4-litre cases of Barceló Añejo, with an estimated value over 224 million euros.
  • Despite the uncertain macroeconomic and geopolitical environment, we have surpassed 1.3 million cases, further consolidating Ron Barceló's leadership in the sector".
  • Looking to the future, the brand remains committed to innovation and consumer satisfaction, ensuring that every drop of Ron Barceló reflects the splendor and tradition of the Dominican Republic.

Global $18 Billion Hard Seltzer Markets, Size, Segments, Outlook, and Revenue Forecasts, 2017-2021 & 2022-2028 - ResearchAndMarkets.com

Retrieved on: 
Wednesday, May 17, 2023
Retail, Wine & Spirits, Taste, Red Cherry, Millennials, COVID-19, Energy drink, White Claw Hard Seltzer, Carbonated water, US, Hard seltzer, Water, Container deposit legislation in the United States, Growth, AB InBev, Social media, Video game, Soft drink, Calamansi, Kiwi

Hard Seltzer, also known as spiked seltzer, hard sparkling water, and alcoholic seltzer, is a blend of carbonated water, fruit flavoring, and alcohol.

Key Points: 
  • Hard Seltzer, also known as spiked seltzer, hard sparkling water, and alcoholic seltzer, is a blend of carbonated water, fruit flavoring, and alcohol.
  • Rising consumption of carbonated beverages along with the increasing preference for hard seltzer beverages for their low-calorie and enhanced taste among millennials is likely to propel the growth of the Global Hard Seltzer Market.
  • The Global Hard Seltzer Market faces challenges due to the stringent regulations laid by governmental bodies on hard seltzer products.
  • In the second stage, the demand for hard seltzer rose significantly as hard seltzer drinks were easily available on e-commerce channels like Drizly, Minibar, and others.

Churchill Downs Racetrack Announces 2023 Kentucky Derby Partnerships

Retrieved on: 
Thursday, April 13, 2023
Woodford Reserve, AT&T, Ford's Garage, Crown jewels, Ascot Racecourse, Partnership, AT, Garage, Fiber-optic communication, Brown–Forman, DVD, Churchill Downs, Ryan, Paramount Network, Finlandia Vodka, Ford, White Claw Hard Seltzer, History, Old, Marketing, Season, XM, LG&E, Sun Belt, Paperless Post, BMW, Old Forester, Collection, PODS, Red Bull, Secretariat, Jackson Family Wines, Family, Automotive industry, Nightclub, Amusement park, Liquor, Tourism, Department store, Viticulture, Kentucky Derby, Longines, Tequila Herradura, Kentucky Oaks, FanDuel

LOUISVILLE, Ky., April 13, 2023 /PRNewswire/ -- Churchill Downs Racetrack is excited to announce a dynamic lineup of partners and licensees for the 149th Kentucky Derby, with new partnerships and renewals including Brown-Forman brands: Woodford Reserve, Old Forester, Finlandia, Tequila Herradura; BMW of North America, White Claw, FanDuel, vineyard vines, AT&T, Third Time Entertainment, Ford's Garage, Romero Britto, and Paramount Network's "Yellowstone."

Key Points: 
  • "The Kentucky Derby is where global trends meet traditions in authentic, inspiring and impactful ways," said Casey Ramage, Churchill Downs Racetrack's Vice President of Marketing and Partnerships.
  • The 2023 new Kentucky Derby partners, licensees and activations include:
    Tequila Herradura will serve Derby-inspired tequila cocktails and provide Instagramable moments for guests to capture their Kentucky Derby experiences.
  • AT&T joins as the first preferred Fiber Internet partner of Churchill Downs and the Kentucky Derby.
  • LG&E returns this year to focus support on the ongoing renewable energy initiatives by Churchill Downs Racetrack as the first green energy partner of the Kentucky Derby.

The Week in Press Releases: 10 Stories You Need to See

Retrieved on: 
Friday, March 24, 2023
Acceleration, Education, Cadbury, DIRECTV, White Claw Hard Seltzer, Torque, Dodge, PepsiCo, GS, Organization, E10, PR Newswire, White, Newsmax

NEW YORK, March 24, 2023 /PRNewswire/ -- With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire. To help journalists and consumers stay on top of the week's most newsworthy and popular releases, here's a recap of some major stories from the week that shouldn't be missed.

Key Points: 
  • A roundup of the most newsworthy press releases from PR Newswire this week, including White Claw's new vodka and the winner of Cadbury's Bunny Tryouts.
  • NEW YORK, March 24, 2023 /PRNewswire/ -- With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire.
  • To help journalists and consumers stay on top of the week's most newsworthy and popular releases, here's a recap of some major stories from the week that shouldn't be missed.
  • Click on the press release headlines to access accompanying multimedia assets that are available for download.

White Claw® Creates a Way to Make Smoother Vodka: Introducing New White Claw™ Premium Vodka, the World's First Triple Wave Filtered™ Vodka

Retrieved on: 
Tuesday, March 21, 2023
Taste, Heart, White Claw Hard Seltzer, Watermelon, Alcohol, Innovation, Carbon, Thought, Calorie, Grain, Nose, TTB, Hard seltzer, Citrus, Fat, White, Mouth, Liquor

CHICAGO, March 21, 2023 /PRNewswire/ -- White Claw®, the creator of the nation's number one-selling hard seltzer, today announces the launch of new White Claw™ Premium Vodka, the world's first Triple Wave Filtered™ vodka. The first-of-its-kind filtration process uses tremendous pressure equal to three 30-foot waves to create a vodka with distinctive taste, aroma, and smoothness.

Key Points: 
  • White Claw Premium Vodka takes advantage of a change in regulations that for years made vodka tasteless by law in America.
  • After years of work creating a remarkable filtration technology, White Claw is ushering in a new era in American vodka.
  • As part of its expansion into vodka, White Claw is also announcing the launch of its new ready-to-drink White Claw Vodka + Soda, because better vodka makes for a better vodka + soda.
  • The new 100-calorie canned cocktail is made with the same Triple Wave Filtered White Claw Premium Vodka that is in the bottles.

SponsorUnited Report: Music Artists and Brands Embrace Emerging Technology to Reinvent the Music Festival Experience

Retrieved on: 
Wednesday, March 15, 2023
Call of Duty, Red Bull, Music, Climate change, Fortnite, Blackpink, White Claw Hard Seltzer, Male, Female, Climate, Video game, Alcoholism, Ulta Beauty, Augmented reality, Ball, Environment, Coca-Cola, Pepsi, High Noon, Social media, Sport, Live Nation Entertainment, Intelligence, AR, Sephora, Nightclub, Lynch

STAMFORD, Conn. , March 15, 2023 /PRNewswire/ -- SponsorUnited, the leading global sports and entertainment intelligence platform tracking 1.1 million sponsorships and endorsements for 250,000 brands and properties across sports, media, music and entertainment, today released its 2022 Music Festivals & Artists Marketing Partnerships Report, analyzing more than 8,300 brands, 850 artists, and 600 music festivals.

Key Points: 
  • In reviewing all of Snapchat's sponsorship partners in the music category – artists, festivals, stadiums, etc.
  • Deals with Video Games Surge – As gaming's popularity continues to soar, music artists are finding new and innovative ways to engage with audiences through partnerships with video game brands.
  • Coca-Cola is the #1 Festival Brand – Coca-Cola, Red Bull, Tito's, Monster, and Pepsi took the top five spots for brands aligning with music festivals.
  • "While male artists receive the more endorsements annually, female artists are wielding a significant influence on social media," continued Lynch.