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AMAZON PRIME DAY 2023 EARLY RESULTS ARE IN, NUMERATOR REPORTS

Retrieved on:

Wednesday, July 12, 2023

Fraction, EBay, Sale, Apple Watch, Walmart, Best Buy, Echo, Amazon Fire TV, Melissa, Energizer, Online shopping, Food delivery, Grocery store, Club, Target, Amazon

Data is updated throughout the two-day Prime Day event on Numerator’s live Amazon Prime Day tracker and includes: verified spend, order, item and basket metrics; shopper demographics; and verified Prime Day buyer survey data, powered by Numerator’s omnichannel consumer purchase panel.

Key Points:

Data is updated throughout the two-day Prime Day event on Numerator’s live Amazon Prime Day tracker and includes: verified spend, order, item and basket metrics; shopper demographics; and verified Prime Day buyer survey data, powered by Numerator’s omnichannel consumer purchase panel.
Prime Day purchase data findings:
The average Prime Day 2023 spend per order is $56.64 (compared to $53.14 from the same period on Prime Day 2022).
Prime Day verified buyer survey findings:
Nearly 9 in 10 Prime Day shoppers (89%) said they were Amazon Prime members, and 86% have been Prime members for more than a year.
Nearly all Prime Day shoppers (97%) knew it was Prime Day before shopping the event, and 60% said Prime Day was their main reason for shopping on Amazon today/yesterday.

Healthcare SaaS Executive to Provide Sales Growth Leadership for Chief Outsiders Clients

Retrieved on:

Tuesday, July 11, 2023

Recently, Garcia joined Chief Outsiders’ team of more than 120 Fractional Chief Sales Officers (CSOs) and Fractional Chief Marketing Officers (CMOs).

Key Points:

Recently, Garcia joined Chief Outsiders’ team of more than 120 Fractional Chief Sales Officers (CSOs) and Fractional Chief Marketing Officers (CMOs).
“We’re excited to make his SaaS sales leadership experience available to clients.”
Garcia has served as a sales and marketing executive with several global and early-stage companies, excelling in the positions of Chief Revenue Officer, SVP Sales & Marketing and Enterprise Sales.
At Chief Outsiders, Garcia works with the CEOs of early-stage and mid-market healthcare SaaS companies to accelerate sales growth .
For example, prior to joining Chief Outsiders, as SVP Sales at OnShift, he drove new bookings of $9 million building an enterprise HR focused sales team and a key partnership with Medline.

AMAZON PRIME DAY 2023 LIVE COVERAGE: CONSUMER INSIGHTS COMING FROM NUMERATOR

Retrieved on:

Monday, July 10, 2023

Amazon, Black Friday, Fraction, E-commerce, Online shopping

CHICAGO, July 10, 2023 (GLOBE NEWSWIRE) -- Numerator, a data and tech company serving the market research space, announced it will publish live updates on consumer purchasing and sentiment through its Amazon Prime Day 2023 Tracker .

Key Points:

CHICAGO, July 10, 2023 (GLOBE NEWSWIRE) -- Numerator, a data and tech company serving the market research space, announced it will publish live updates on consumer purchasing and sentiment through its Amazon Prime Day 2023 Tracker .
The first data release will be available on Tuesday, July 11 at Noon Eastern, with subsequent updates posting throughout the Prime Day event, ending on Thursday, July 13.
Numerator’s Amazon Prime Day Tracker compiles a live look across Numerator data sources to bring immediate insights into Prime Day activity, including:
Item level insights (top items, average price per item)
The Numerator Prime Day Survey will launch with the start of Prime Day and will be fielded to verified Amazon buyers to understand consumer sentiment, purchase intent, and influencers, including:
Deal satisfaction levels for Prime Day and other retail events (e.g., Walmart+ Week, Target Deal Days, Cyber Monday, Black Friday)
A subset of the survey results will be published in the Numerator Amazon Prime Day Tracker, and full results will be made available in a post-Prime Day report or by request on Prime Day.
The Numerator Amazon Prime Day Tracker will feature live data derived from a 1 million+ household Numerator panel.

63% OF CONSUMERS SAY DIVERSE REPRESENTATION IN ADVERTISING IS IMPORTANT; 47% LIKELY TO BUY FROM BRANDS THAT FEATURE DIVERSITY, NUMERATOR REPORTS

Retrieved on:

Wednesday, June 28, 2023

Generation, Gender identity, Gen, Fraction, Diversity, Generation Z, Marketing, Sales, Real estate, Generation X, Millennials, Advertising, Black

Nearly two-thirds of consumers think diverse representation in advertising is important.

Key Points:

Nearly two-thirds of consumers think diverse representation in advertising is important.
63% say diverse representation in advertising is definitely or somewhat important to them, while only 16% say it is unimportant.
47% of consumers say they are likely to buy from a brand that includes diversity in their ads, while 41% say representation would not impact their decision to buy products.
Only 12% of consumers say they are unlikely to buy from brands who feature diverse representation.

Washington D.C. Based Empathy-Driven Branding and Measurement Marketing Agency Rebrands To The Knowing Agency

Retrieved on:

Thursday, June 22, 2023

Marcom, Marketing, Fraction, W. K. Kellogg Foundation, Washington Nationals, Mentorship, CMO, Toyota, Fenton Communications, Affiliation, Organization, Amazon, USPS, NAACP, Social media, Alex Nahigian

WASHINGTON, June 22, 2023 /PRNewswire/ -- Starin Strategies, a Marcom agency founded by Christene Marie , is proud to announce its rebranding to The Knowing Agency.

Key Points:

WASHINGTON, June 22, 2023 /PRNewswire/ -- Starin Strategies, a Marcom agency founded by Christene Marie , is proud to announce its rebranding to The Knowing Agency.
The Knowing Agency serves as a Fractional CMO, marketing strategist and executor, and cultivator of brands & websites, among its other services.
Productions, and Nahigian Strategies to guide internationally recognized conglomerates in the strategic execution of marketing activations to achieve bottom-line results.
To learn more about The Knowing Agency, visit theknowingagency.com .

87% OF CONSUMERS PLAN TO CELEBRATE INDEPENDENCE DAY, 47% PLAN TO PURCHASE ALCOHOLIC BEVERAGES, NUMERATOR REPORTS

Retrieved on:

Thursday, June 22, 2023

Travel, Fraction, Coors, Beer, Light, Sale, Cinco de Mayo, Memorial, Container deposit legislation in the United States, Memorial Day, Wine, Anheuser-Busch brands, Rare-earth element, Fireworks

87% of consumers plan to celebrate 4th of July, compared to only 75% for Memorial Day.

Key Points:

87% of consumers plan to celebrate 4th of July, compared to only 75% for Memorial Day.
The top celebration plan is watching fireworks (60% of celebrators), followed by grilling/barbecuing (58%) and attending or hosting a gathering/party (46%).
94% of consumers plan to make a purchase for 4th of July, with food items at the top of shopping lists (83% plan to purchase), followed by alcoholic beverages (47%), non-alcoholic beverages (34%), decorations (22%) and party supplies (20%).
When looking at purchase data for the week leading up to Independence Day 2022, beer saw a 20% sales increase vs. the week prior.

KULR Provides Safe Battery Testing Solutions to Leading Manufacturer of Electric Vertical Take-Off and Landing Aircrafts

Retrieved on:

Wednesday, June 21, 2023

Travel, Army, Fraction, Aviation, KULR, SAN, Calorimetry, Vehicle registration plates of Nepal, United States Army, Artificial intelligence, Transport, NYSE, Safety, Data science, Mobile phone

The Company’s rigorous testing protocols incorporate its extensive spaceflight expertise and proprietary KULR ONE Design Solutions (“K1DS”) to deliver what the Company believes to be the world’s most rigorous testing platform for battery safety.

Key Points:

The Company’s rigorous testing protocols incorporate its extensive spaceflight expertise and proprietary KULR ONE Design Solutions (“K1DS”) to deliver what the Company believes to be the world’s most rigorous testing platform for battery safety.
As K1DS business continues to grow, KULR is accelerating the understanding of battery thermal behavior via its growing data science efforts.
Ultimately, through its artificial intelligence (AI) applications learning from this data, KULR anticipates delivering continued best in class solutions for battery safety across applications, including the emerging eVTOL industry.
By applying its industry leading solutions, KULR is delivering more reliable and safer battery systems to market.

flyExclusive Launches Enhanced Jet Club and Fractional Program

Retrieved on:

Tuesday, June 20, 2023

flyExclusive , a leading provider of premium private jet charter experiences, today announced expanded features to its award-winning Jet Club and fractional program that will allow members to benefit from increased savings and flexibility.

Key Points:

flyExclusive , a leading provider of premium private jet charter experiences, today announced expanded features to its award-winning Jet Club and fractional program that will allow members to benefit from increased savings and flexibility.
“Our new Jet Club and fractional offering streamlines the customer experience so that our members can get where they need to be this summer with fewer limitations.
Today’s announcement is the latest in a series of efforts designed to grow the company’s fractional program and its Jet Club.
“We’re constantly evaluating our Jet Club and fractional program to ensure we’re addressing the needs of our customers and exceeding their expectations,” said Brad Blettner, Chief Revenue Officer of flyExclusive.

Global Technology Marketing Executive to Drive Revenue and Brand Growth for Chief Outsiders Clients

Retrieved on:

Monday, June 12, 2023

She will apply her extensive data, technology, fintech, payments, industrial, and business services industry experience to help clients accelerate revenue and brand growth as a Fractional CMO.

Key Points:

She will apply her extensive data, technology, fintech, payments, industrial, and business services industry experience to help clients accelerate revenue and brand growth as a Fractional CMO.
“A dynamic global marketing executive, Pattie applies her expertise in growth marketing spanning Fortune 500 and PE-backed companies to accelerate growth for startups and mid-market companies,” said Clay Spitz, Managing Partner, Chief Outsiders.
At Chief Outsiders, Pattie works with the CEOs of data, technology, financial services, business services, and industrial companies to accelerate revenue and brand growth .
As Global Director of Marketing and Communications at Tyco International, she brought the Tyco Flow Control brand to life, leading brand strategy, brand architecture, and 360° brand marketing globally.

NUMERATOR EXPANDS SURVEY OFFERINGS WITH $40M+ MULTI-YEAR INVESTMENT

Retrieved on:

Monday, June 12, 2023

Specialization, Fraction, Survey Sampling International, EVP, Research, DIY, Pulse, Strategic management, Justin Fawson, Behavior, Retail, Online shopping

Numerator Survey respondents are sourced from Numerator’s Survey Panel of over 500,000 monthly active users who provide verified buying behavior.

Key Points:

Numerator Survey respondents are sourced from Numerator’s Survey Panel of over 500,000 monthly active users who provide verified buying behavior.
Because the Numerator Survey Panel is leveraging the overall Numerator panel, respondents are highly engaged in sharing both behavioral and attitudinal data, producing high-quality survey data while minimizing the likelihood of fraudulent responses which are a significant issue in market research surveys today.
At a time when industry concern about survey response quality is rising, Numerator has a proven process to help brands connect to real people,” said Eric Belcher, CEO, Numerator.
Numerator AskWhy: This new survey capability is currently available in beta and allows users to launch surveys directly from Numerator Insights reports for the first time.