NUMERATOR ANNOUNCES 25% EXPANSION OF CANADIAN CONSUMER PURCHASE PANEL
Numerator was the first in the Canadian market to offer a single source omnichannel view through receipt capture technology.
- Numerator was the first in the Canadian market to offer a single source omnichannel view through receipt capture technology.
- The expansion to 15,000 Canadian households maintains the industry’s highest static panel requirement of 12 continuous months of trip capture, as opposed to a common standard that uses only 10 months of reporting per year.
- Increased trip capture, including in historically hard to reach channels like dollar, club and gas & convenience, enabled the panel expansion while maintaining this standard.
- “With data quality as our top priority, we are unwilling to sacrifice our static panel standards for size,” said Sean Martin, General Manager, Numerator.