Fraction

NUMERATOR ANNOUNCES 1 MILLION CUSTOM PEOPLE GROUPS CREATED ON NUMERATOR INSIGHTS PLATFORM

Retrieved on: 
Thursday, December 7, 2023
House, Fraction, Organization, Behavior, Video game

CHICAGO, Dec. 07, 2023 (GLOBE NEWSWIRE) -- Numerator, a data and tech company serving the market research space, announced that it has surpassed 1 million custom People Groups created by users on the Numerator Insights platform.

Key Points: 
  • CHICAGO, Dec. 07, 2023 (GLOBE NEWSWIRE) -- Numerator, a data and tech company serving the market research space, announced that it has surpassed 1 million custom People Groups created by users on the Numerator Insights platform.
  • Launched in 2016, Numerator People Groups are an analytics capability allowing users of the Numerator Platform to isolate and preserve defined segments of panelists.
  • Numerator People Groups can then be applied to 35+ reports to generate insights and analyze behaviors within specific consumer segments.
  • Additionally, the Numerator Insights platform offers Smart People Groups that can be created with one click to generate a People Group based on report results, allowing users to quickly understand the performance of specific cohorts, such as closers or non-closers at specific retailers.

UPDATE: GLP-1 USERS FOCUSED ON WEIGHT LOSS ARE DECREASING FOOD PURCHASING, NUMERATOR REPORTS

Retrieved on: 
Tuesday, December 5, 2023
Weight loss, Fraction, Behavior, Pharmaceutical industry

"We are in early stages," said Dr. Leo Feler, Numerator's Chief Economist. "A year ago, almost all users of these medications were using it for diabetes management, and only 10% were using it for weight loss. Now, almost 50% of those using these medications are doing so for weight loss. Right now, with all of the increase we've seen in people using these medications, there are another 20% of households saying they're interested in taking these medications for weight loss in the future -- they're just waiting for prices to come down and to see how safe and effective these medications are."

Key Points: 
  • The Numerator analysis provides detailed information based on purchasing behaviors of over 100,000 panelists who have reported on their usage of GLP-1 medications for diabetes management, weight loss or not at all.
  • Within weight loss, Numerator has further segmented results based on intent to lose more or less than 15 pounds.
  • "A year ago, almost all users of these medications were using it for diabetes management, and only 10% were using it for weight loss.
  • Now, almost 50% of those using these medications are doing so for weight loss.

GLP-1 USERS FOCUSED ON WEIGHT LOSS ARE DECREASING FOOD PURCHASING, NUMERATOR REPORTS

Retrieved on: 
Tuesday, December 5, 2023
Weight loss, Fraction, Behavior, Pharmaceutical industry

"We are in early stages," said Dr. Leo Feler, Numerator's Chief Economist. "A year ago, almost all users of these medications were using it for diabetes management, and only 10% were using it for weight loss. Now, almost 50% of those using these medications are doing so for weight loss. Right now, with all of the increase we've seen in people using these medications, there are another 20% of households saying they're interested in taking these medications for weight loss in the future -- they're just waiting for prices to come down and to see how safe and effective these medications are."

Key Points: 
  • The Numerator analysis provides detailed information based on purchasing behaviors of over 100,000 panelists who have reported on their usage of GLP-1 medications for diabetes management, weight loss or not at all.
  • Within weight loss, Numerator has further segmented results based on intent to lose more or less than 15 pounds.
  • "A year ago, almost all users of these medications were using it for diabetes management, and only 10% were using it for weight loss.
  • Now, almost 50% of those using these medications are doing so for weight loss.

CONSUMERS USING GLP-1 MEDICATIONS FOR WEIGHT LOSS SKEW YOUNGER AND HIGHER INCOME, NUMERATOR REPORTS

Retrieved on: 
Thursday, November 30, 2023
Baby boomers, Weight loss, Fraction, Health, Generation Z, Diabetes, Millennials, Gen, Obesity, Environment

Numerator data already shows that consumers are increasingly using GLP-1 medications for weight loss management.

Key Points: 
  • Numerator data already shows that consumers are increasingly using GLP-1 medications for weight loss management.
  • Consumers using GLP-1 medications for weight loss skew younger and higher income.
  • Consumers using GLP-1 medications for less than 15 pounds of weight loss skew younger still.
  • There are no major differences in the household size of consumers using the medication for diabetes or any degree of weight loss.

89% OF CYBER WEEKEND BUYERS SHOPPED ON BLACK FRIDAY, 45% ON CYBER MONDAY, NUMERATOR REPORTS

Retrieved on: 
Tuesday, November 28, 2023
Online, TJX, Cyber Monday, TJX Companies, Bath, The Home Depot, Kroger, Amazon, Costco, Bath & Body Works, Apple, Black Friday, Walmart, Fraction, Rubbermaid, Online shopping

Overall, consumers gravitated toward Black Friday, where average spend topped $100 and online orders were 23% higher than in-store purchases.

Key Points: 
  • Overall, consumers gravitated toward Black Friday, where average spend topped $100 and online orders were 23% higher than in-store purchases.
  • The average Black Friday shopper spent $116 and made two separate purchases during the day of sales.
  • 37% of Cyber Weekend shoppers said they spent less this year, and 19% said they spent more.
  • Early read purchase data for Black Friday 2023 (11/24/23) is sourced from Numerator Insights.

GNW Consulting Offers Inaugural Deep Dive into Marketing Operations' Impact on Revenue

Retrieved on: 
Wednesday, December 20, 2023
Marketing, CSS, Life, MOPS, Campaign, Element, HTML, Organization, Fraction, GNW, Experience

GILBERT, Ariz., Dec. 20, 2023 /PRNewswire/ -- GNW Consulting , the strategic marketing operations agency that guides companies through implementation, integration and optimization of marketing technology, today announced its inaugural examination of the state of Marketing Operations ("MOps").

Key Points: 
  • GILBERT, Ariz., Dec. 20, 2023 /PRNewswire/ -- GNW Consulting , the strategic marketing operations agency that guides companies through implementation, integration and optimization of marketing technology, today announced its inaugural examination of the state of Marketing Operations ("MOps").
  • The current GNW Marketing Operations Framework includes an outer layer that deals with External/Corporate factors, like Revenue, Macro Environment, Talent and more.
  • "The role of marketing operations has evolved over the past few years," said Andrea Lechner-Becker, Marketing Strategist and Fractional CMO.
  • To learn more and download the full examination of MOps' impact on revenue in 2023, please visit here .

91% OF CONSUMERS PLAN TO CELEBRATE THANKSGIVING; 33% PLAN TO PURCHASE ALCOHOLIC BEVERAGES, NUMERATOR REPORTS

Retrieved on: 
Thursday, November 16, 2023
Beer, Costco, Ocean Spray, Food, Seafood, Wine, Cooking, Vegetable, Meat, Millennials, Bread, Fraction, Generation Z, Walmart, Cooktop, Travel, Cranberry, Fast food, Jiffy, Dianthus caryophyllus, Thanksgiving, Target

Nearly all U.S. consumers say they plan to celebrate Thanksgiving, with 88% planning to purchase food and 33% planning to purchase alcohol.

Key Points: 
  • Nearly all U.S. consumers say they plan to celebrate Thanksgiving, with 88% planning to purchase food and 33% planning to purchase alcohol.
  • Thanksgiving 2023 Consumer Sentiment Findings:
    Over 9 in 10 consumers plan to celebrate Thanksgiving 2023.
  • At least 91% of consumers plan to celebrate Thanksgiving this year, with another 5% still undecided.
  • Among those who plan to purchase alcoholic beverages for their celebrations, 70% plan to buy wine, followed by beer (57%) and spirits (28%).

DTS Founder Edward Tuorinsky Named to Career T.R.A.C.K.'s Board of Directors

Retrieved on: 
Tuesday, December 12, 2023
Knowledge, Fractional CIO, Federal Acquisition Regulation, CMMC, DTS, Culture, Fraction, FAR

ARLINGTON, Va., Dec. 12, 2023 /PRNewswire-PRWeb/ -- Tuorinsky leverages industry knowledge to provide local program leadership with guidance in their employment assistance program.

Key Points: 
  • DTS Founder and Managing Principal Edward Tuorinsky was named to Career T.R.A.C.K.
  • 's Training Resources and Career Knowledge is a local, non-profit agency offering career assistance services to eligible residents.
  • "As a native of Indiana, PA, I am always looking for ways to give back to the community and help drive economic growth," commented DTS Founder and Managing Principal Edward Tuorinsky.
  • DTS , delivering cyber, consulting, and management services, is pleased to announce that Founder and Managing Principal Edward Tuorinsky was named to Career T.R.A.C.K.

NetJets Pilots Call Out Warren Buffett in National Ad

Retrieved on: 
Friday, December 1, 2023
Aircraft, Woman, Aircraft pilot, Union, NetJets, Art Basel, The Wall Street Journal, Delta, Fraction, Berkshire Hathaway, JetBlue, Aviation, Hearing, Life, Airline, United

COLUMBUS, Ohio, Dec. 1, 2023 /PRNewswire/ -- Today, the NetJets Association of Shared Aircraft Pilots (NJASAP), the independent pilot labor union that represents the pilots who fly for Berkshire Hathaway subsidiary NetJets Aviation, Inc., took out a front-page ad in The Wall Street Journal directly calling out Berkshire Hathaway CEO Warren Buffett. The ad comes after negotiations between NJASAP and NetJets deteriorated based on the Fractional's refusal to pay market-rate wages for pilot labor and to make commonsense enhancements to current scheduling practices.

Key Points: 
  • COLUMBUS, Ohio, Dec. 1, 2023 /PRNewswire/ -- Today, the NetJets Association of Shared Aircraft Pilots (NJASAP), the independent pilot labor union that represents the pilots who fly for Berkshire Hathaway subsidiary NetJets Aviation, Inc., took out a front-page ad in The Wall Street Journal directly calling out Berkshire Hathaway CEO Warren Buffett.
  • NJASAP questions whether NetJets owners are getting the value that should accompany the brand's premium price tag.
  • As the competition to retain talented aviators amid a deepening labor crisis escalates, NetJets' stance has left the Union baffled.
  • As NJASAP made clear in the ad, NetJets pilots are not content to earn 60% of what their JetBlue, United and Delta peers will make across a 30-year career.

NUMERATOR LAUNCHES OMNICHANNEL GLP-1 DATASET TO UNDERSTAND CONSUMER BEHAVIOR

Retrieved on: 
Thursday, November 9, 2023
Online, Club, Food, Obesity, Behavior, Weight loss, Diabetes, Fraction, Clutch (eggs), Semaglutide, COVID-19, Tourism, Grocery store, Candy, Dulaglutide, Drink, Snack

Numerator has a transparent, trusted relationship with its consumer panel, enabling rapid sharing of even sensitive health information.

Key Points: 
  • Numerator has a transparent, trusted relationship with its consumer panel, enabling rapid sharing of even sensitive health information.
  • During the COVID-19 pandemic, over 97% of Numerator static panelists shared their vaccine status to help understand re-opening behaviors.
  • “By understanding specific consumer behaviors, brands and retailers can anticipate the impact of GLP-1 medication and adapt strategic plans to meet consumers head on,” said Eric Belcher, CEO, Numerator.
  • Panels with non-consecutive month standards (e.g., 10 out of 12 months) are less suited to accurately reflect these behavior changes.