Small Northeast towns reign supreme as Zillow's 2023 most popular markets
SEATTLE, Dec. 19, 2023 /PRNewswire/ -- The most popular market among Zillow® surfers this year was West Chester, Pennsylvania. After the West Coast ruled in 2021 and the Midwest took the top spot last year, the Northeast dominated this year's list.
- South Portland, Maine, was the most popular seaside town, while Vermilion, Ohio, took the top spot among vacation towns.
- Most popular on Zillow overall: West Chester, Pennsylvania
West Chester, Pennsylvania, a quaint town of about 20,000 people near Philadelphia, took the top spot in Zillow's list of 2023's most popular markets. - Pinehurst was the most popular retirement town among Zillow surfers in 2023, edging out Hilton Head Island, South Carolina.
- Zillow's most popular market overall for 2023, West Chester, also took the title of the most popular college town, as the home of West Chester University.