Independent Study Finds ‘Innovative’ Fan Tokens Strengthen Identity and Provide Exclusivity
LONDON, Jan. 25, 2024 (GLOBE NEWSWIRE) -- Independent academic researchers from leading Universities across Europe have released a study into the motivations behind Fan Token consumption, finding that they are ‘tokens of identity’; digital assets that strengthen fan identity as supporters go about the serious business of following their teams.
- Independent academic researchers from leading Universities across Europe have found that Fan Tokens, digital assets, pioneered by Socios.com, used for fan engagement by major sporting organisations, strengthen attachment to teams, reinforce fan identity and provide exclusivity.
- LONDON, Jan. 25, 2024 (GLOBE NEWSWIRE) -- Independent academic researchers from leading Universities across Europe have released a study into the motivations behind Fan Token consumption, finding that they are ‘tokens of identity’; digital assets that strengthen fan identity as supporters go about the serious business of following their teams.
- The peer-reviewed study into the motivations behind Fan Token consumption involved 10 focus groups, 60 Fan Token holders and generated qualitative data, revealing that Fan Tokens serve a multifaceted role in the construction of fan identity.
- The majority of participants confirmed that they engaged with Fan Tokens associated with the teams they support.