Uber and AEG Announce Largest Naming-rights Partnership in Germany Setting New Standard for Live Entertainment
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- The new agreement was brokered by AEG Global Partnerships.
- Attracting 1.5 million visitors a year, the newly named Uber Arena, was recently ranked the second highest-grossing arena in the world (capacity 10K to 15K), with the partnership chosen to mark 10 years of Uber’s presence in Germany.
- Speaking on the partnership, Head of Uber Germany, Christoph Weigler said: “We couldn’t hope for a better way to celebrate Uber’s 10th anniversary in Germany.