Arçelik renames its global operations under one corporate brand "Beko"
By harnessing the consumer brand Beko's heritage and innovation, corporate brand Beko gathers employees, operations, and partners alike to strengthen its position as a global leader in the home appliance industry.
- By harnessing the consumer brand Beko's heritage and innovation, corporate brand Beko gathers employees, operations, and partners alike to strengthen its position as a global leader in the home appliance industry.
- ISTANBUL, April 26, 2024 /PRNewswire/ -- Arçelik, the world's leading manufacturer of household appliances, announced today it will rename its global operations under one international corporate brand "Beko".
- This brand transition unites teams from around the world under one cohesive banner, fostering global growth and strengthening trust and brand loyalty among retailers, customers, and 55,000 employees.
- The corporate identity change will not apply to Arçelik Pazarlama A.Ş, Arçelik LG, IHP and Arçelik Hitachi.