Dove Launches #MyHairAMiModo Alongside Bomba Estéreo and Latina Community Voices to Celebrate Hair Diversity & Self-Expression
ENGLEWOOD CLIFFS, N.J., Oct. 18, 2023 /PRNewswire/ -- Dove research shows that 9 out of 10 women feel pressured to style their hair according to society's expectations1. As a community with diverse hair types of all lengths, textures and colors, Latinas are no stranger to this societal pressure. Today, Dove announces #MyHairAMiModo (translated to "my hair, my way"), an initiative designed alongside Latina community advocates to help drive catalyzing conversations surrounding the limiting societal expectations associated with Latinas' hair and celebrate the beautiful diversity of hair within the community.
- As a community with diverse hair types of all lengths, textures and colors, Latinas are no stranger to this societal pressure.
- Today, Dove announces #MyHairAMiModo (translated to "my hair, my way"), an initiative designed alongside Latina community advocates to help drive catalyzing conversations surrounding the limiting societal expectations associated with Latinas' hair and celebrate the beautiful diversity of hair within the community.
- "Through #MyHairAMiModo, we aim to uplift Latina community voices and celebrate the beauty of all hair types, textures and styles so that Latina women feel empowered to embrace wearing their hair, their way."
- "The #MyHairAMiModo campaign and our collaboration with Dove are very much what Bomba Estéreo is about," shared Li Saumet, lead singer of Bomba Estéreo.