Emplify

Airlines Are Second-Most Responsive Industry on Social Media, Yet 76% of Customer Questions and Complaints Go Unanswered

Retrieved on: 
Thursday, June 2, 2022
Communications, Air, Social Media, Transport, Transportation, Travel, Air travel, Airline, Commerce, Ford Motor Company, Delta Air Lines, CX, Macdonald, McDonald's, COVID-19, Marketing, Social media, Twitter, Public relations, Online shopping, Emplify, Facebook

Amid a highly anticipated summer travel boom, the results show a striking disparity of how airlines have performed when customers post questions and complaints on social media.

Key Points: 
  • Amid a highly anticipated summer travel boom, the results show a striking disparity of how airlines have performed when customers post questions and complaints on social media.
  • Yet, a whopping 76% of airline customer questions went unanswered on Twitter from January 1, 2022 to April 28, 2022.
  • In comparison to customer questions, the response rate for social media complaints was even worse with 85% of Tweets going unanswered during the same period.
  • A blog post, What to Know About Social Customer Care in the Airline Industry Today , includes additional metrics, charts and analysis regarding how industries are using social media to respond to customer questions and complaints.

Emplifi Becomes TikTok Marketing Partner to Help Brands Unleash Power of Video

Retrieved on: 
Thursday, May 26, 2022
Technology, Marketing, Communications, Telecommunications, Software, Audio, Video, Internet, Social Media, Data Management, Search Engine Marketing, Cloud, Ford Motor Company, CX, Ligue 1, Critical Ecosystem Partnership Fund, Association, Workflow, PSG, Data, Marketing, Social marketing, Commerce, Industry, Paris Saint-Germain F.C., Delta Air Lines, McDonald's, Social, Video game console, Public relations, Emplify, TikTok

Emplifi , the leading unified customer experience (CX) platform, today announced an integration with the all-new TikTok Content Marketing specialty, which is part of the TikTok Marketing Partner Program.

Key Points: 
  • Emplifi , the leading unified customer experience (CX) platform, today announced an integration with the all-new TikTok Content Marketing specialty, which is part of the TikTok Marketing Partner Program.
  • Emplifi is part of an inaugural group of content marketing partners that will make it easier for marketers to scale their content on TikTok.
  • Through this integration, marketers will be able to use the Emplifi Social Marketing Cloud to:
    Manage: Organize, schedule and publish content on TikTok.
  • Thanks to the integration of TikTok Content Marketing specialty, it has never been easier for marketers to use Emplifi Social Marketing Cloud to manage, optimize, and scale their TikTok content marketing efforts.

FOX News Digital Finishes April as Top-Performing News Brand in Multiplatform Minutes

Retrieved on: 
Tuesday, May 17, 2022
Entertainment, Communications, Other Entertainment, Social Media, General Entertainment, TV and Radio, Online, Digital, Fox, USA Today, History, Mobile app, Fox Nation, Comscore, Social media, VS, Fox Business, Fox Corporation, News, Fox News, NBCNews.com, DIGITAL, Weather, Reuters, NEWS, FOX, CNN Business, Facebook, FNC, The New York Times, YouTube, Instagram, CNN, Television, Twitter, Commercial software, FBN, CBS News, Animal, Mobile phone, Food delivery, Emplify

FOX News Digital finished April 2022 as the top-performing news organization in the competitive set in multiplatform minutes, according to Comscore.

Key Points: 
  • FOX News Digital finished April 2022 as the top-performing news organization in the competitive set in multiplatform minutes, according to Comscore.
  • FOX News Digital closed out the month reaching 2.9 billion total multiplatform minutes, 1.5 billion total multiplatform views, and 77 million multiplatform unique visitors.
  • * April also marked the 14th straight month that FOX News outpaced every news brand in the competitive set in multiplatform minutes.
  • Additionally, the business network delivered over 305 million multiplatform minutes (+75% versus the prior year) and over 23 million multiplatform unique visitors (+15% versus the prior year).

North American RV Manufacturer Pleasure-Way Leverages Emplifi’s Live Commerce to Promote Their Luxury Vehicles

Retrieved on: 
Wednesday, May 11, 2022
Marketing, Communications, Automotive, Technology, Recreational Vehicles, Software, Delta Air Lines, COVID-19, CX, Customer satisfaction, Travel, Ford Motor Company, Association, McDonald's, Marketing, Commerce, Social commerce, Research, Acquisition, Recreational vehicle, Tourism, Retail, Online shopping, Emplify, RV

As a luxury RV line, Pleasure-Way needed a way to showcase their vehicles while supporting customers need to do research before making such a considered purchase.

Key Points: 
  • As a luxury RV line, Pleasure-Way needed a way to showcase their vehicles while supporting customers need to do research before making such a considered purchase.
  • By leveraging live streaming technology, Pleasure-Way not only overcame COVID-19 lockdown obstacles, but helped customers receive personalized, one-on-one consultations with RV experts and find the nearest dealership.
  • Buying a luxury RV is a big investment, so it was important that our customers felt well-supported throughout their purchase decision, said Pleasure-Way CEO Dean Rumpel.
  • This underlines the importance of live streaming when it comes to considered purchases like luxury items and vehicles.

myCOI Wins TechPoint Exceptional Employer Mira Award

Retrieved on: 
Thursday, April 28, 2022
COI, Leadership, Software, Time, Emplify, Learning, Fisher, Growth, Communication, Industry, Risk, Insurance, Compliance, Management

INDIANAPOLIS, April 28, 2022 /PRNewswire/ -- myCOI , the industry leader in certificate of insurance (COI) management software, is the winner of the TechPoint Mira Award for Exceptional Employer.

Key Points: 
  • INDIANAPOLIS, April 28, 2022 /PRNewswire/ -- myCOI , the industry leader in certificate of insurance (COI) management software, is the winner of the TechPoint Mira Award for Exceptional Employer.
  • TechPoint , the nonprofit, industry-led growth accelerator for Indiana's tech ecosystem, selected myCOI as one of 16 award winners among 125 total nominees.
  • According to TechPoint, the Exceptional Employer Award seeks to recognize "tech companies doing an exceptional job of developing talent, cultivating workspaces and workplace culture, and positively impacting the community."
  • This internal focus helped us win the Exceptional Employer award, and I'm so proud of that.

Emplifi Report: Social Media Ad Spend Up 21% Year-to-Year, But Engagement is Flat

Retrieved on: 
Wednesday, April 27, 2022
Technology, Other Communications, Marketing, Advertising, Communications, Software, Internet, Social Media, Search Engine Marketing, Marketing, Twitter, Budget, Delta Air Lines, Social media, Publishing, Commerce, Ford Motor Company, Instagram, CPC, Overalls, Time, CX, Public relations, Emplify, Facebook

Emplifi , the leading unified customer experience (CX) platform, today revealed the findings of its Q1 2022 analysis of social media spend across thousands of brands worldwide.

Key Points: 
  • Emplifi , the leading unified customer experience (CX) platform, today revealed the findings of its Q1 2022 analysis of social media spend across thousands of brands worldwide.
  • While overall social media ad spend decreased in the first quarter following an impressive holiday showing, it remains significantly higher than one year ago.
  • At the same time, however, social engagement patterns are flat or declining.
  • Marketers still view paid social media as an integral part of the marketing mix.

Orbit Baby Partners with Emplifi to Provide Immersive Shopping Experience

Retrieved on: 
Wednesday, March 30, 2022
Technology, Baby, Maternity, Marketing, Communications, Software, Audio, Video, Social Media, Consumer, Retail, Online Retail, Marketing, CX, McDonald's, Parent, Signet Jewelers, Delta Air Lines, Ford Motor Company, HP, De Beers, Social commerce, Industry, Technology, Safety, Samsung, Commerce, E-commerce, Acquisition, Online shopping, Emplify, ORBIT BABY, INC., EMPLIFI

Emplifi , the leading unified customer (CX) experience platform, announced today that Orbit Baby has selected its ShopStream solution to provide its customers with an immersive online shopping experience.

Key Points: 
  • Emplifi , the leading unified customer (CX) experience platform, announced today that Orbit Baby has selected its ShopStream solution to provide its customers with an immersive online shopping experience.
  • Using live commerce technology, Orbit Baby is enhancing their digital offerings and giving customers a more robust online experience.
  • As an e-commerce only business, we are always seeking to improve the online experience for our customers, says Mike Krantz, Director of Marketing and eCommerce at Orbit Baby.
  • ShopStream provides a one-to-many live shopping experience that will help Orbit Baby reach unlimited audiences through interactive live video streaming.

Emplifi Launches ShopStream to Bring Power of Interactive Live Streaming to Live Commerce

Retrieved on: 
Wednesday, March 23, 2022
Technology, Mobile, Wireless, Marketing, Advertising, Communications, Audio, Video, Software, Internet, Social Media, Cloud, CX, McDonald's, Marketing, Delta Air Lines, Social, Ford Motor Company, Social commerce, Digital, YouTube, TikTok, Commerce, Instagram, Acquisition, Online shopping, Emplify, Ribble

Emplifi , the leading unified customer experience (CX) platform, today announced the launch of Emplifi ShopStream by Go Instore, a one-to-many live shopping experience that helps brands reach unlimited audiences through interactive live video streaming.

Key Points: 
  • Emplifi , the leading unified customer experience (CX) platform, today announced the launch of Emplifi ShopStream by Go Instore, a one-to-many live shopping experience that helps brands reach unlimited audiences through interactive live video streaming.
  • Emplifis expansion into live commerce builds on its strategy to help brands provide outstanding experiences across marketing, commerce and care touch points.
  • Emplifi ShopStream enables brands to go live in a matter of minutes, using anything from a basic phone camera to professional camera equipment, an app for mobile or desktop, and Emplifi ShopStream tools.
  • Live streaming is exploding in popularity around the world and this makes live-streaming shoppable, said Andre Hordagoda, co-GM, Social Commerce, Emplifi.

Emplifi Announces Growth Equity Investment from Sixth Street at a Valuation of Over $1 Billion

Retrieved on: 
Thursday, March 10, 2022
Software, Online Retail, Internet, Other Retail, Social Media, Data Management, Specialty, Technology, Other Communications, Retail, Marketing, Communications, Industry, Consumer, 6th Street, Ford Motor Company, Ropes & Gray, Marketing, Partnership, McDonald's, CX, Social marketing, Private equity, Social media, Audax, Growth, Delta Air Lines, Airbnb, Gaps, AvidxChange Music Factory, Commerce, LinkedIn, Online shopping, Security (finance), Emplify, Spotify, Audax Private Equity, Sixth Street, Emplifi, AUDAX PRIVATE EQUITY, SIXTH STREET, EMPLIFI

Emplifi , the leading unified customer experience platform, today announced a new growth equity investment led by Sixth Street Growth , with participation from the LionTree merchant bank at a valuation of more than $1 billion.

Key Points: 
  • Emplifi , the leading unified customer experience platform, today announced a new growth equity investment led by Sixth Street Growth , with participation from the LionTree merchant bank at a valuation of more than $1 billion.
  • Emplifi CEO Mark Zablan believes Sixth Streets investment will help the company accelerate product innovation and growth through existing and new markets.
  • Mr. Stanley and Ben Johnston, Managing Director at Sixth Street Growth, will be joining the board of Emplifi as part of Sixth Streets investment.
  • Sixth Street is a leading global investment firm with over $60 billion in assets under management and committed capital.

Emplifi Offers NGOs Providing Aid to Ukraine Free Access to its Social Marketing Cloud

Retrieved on: 
Tuesday, March 1, 2022
Technology, Other Communications, Public Relations, Investor Relations, Marketing, Advertising, Communications, Software, Internet, Social Media, Cloud, Social media, Social marketing, Organization, Delta Air Lines, Ford Motor Company, Communication, Marketing, CEO, Social, Non-governmental organization, Commerce, CX, McDonald's, Public relations, Emplify

Emplifi , the leading unified customer experience platform, today announced that it is supporting non-government organizations (NGOs) providing aid to Ukraine, by providing free access to its Social Marketing Cloud.

Key Points: 
  • Emplifi , the leading unified customer experience platform, today announced that it is supporting non-government organizations (NGOs) providing aid to Ukraine, by providing free access to its Social Marketing Cloud.
  • Emplifis Social Marketing Cloud includes a central hub that NGOs can use to manage all of their social media operations.
  • NGOs are encouraged to contact Emplifi directly at [email protected] to begin their use of the Emplifi Social Marketing Cloud.
  • The service is effective until September 2022 for the Emplifi Smart package with 5 Pages, for qualified NGOs and regions.