Breaking Into a Saturated Relapsing Remitting Multiple Sclerosis Market: Where Should Developers Focus?
The most recent report (n=102 US based neurologists) shows that what motivates neurologists’ prescribing is efficacy in both minimizing relapses and delaying disability progression.
- The most recent report (n=102 US based neurologists) shows that what motivates neurologists’ prescribing is efficacy in both minimizing relapses and delaying disability progression.
- Other drivers of brand choice from the past, such as patient support services, do not appear to be major considerations of first therapy choice today.
- Beyond understanding evolving treatment patterns and challenges, the RealTime Dynamix™ study also evaluated neurologists’ expectations for products in development.
- Breaking into the RMS market will certainly not be easy, so deep market insights will be key along with outstanding clinical data.