Samba TV’s State of Diversity on TV Report Finds Representation is a Deciding Factor in Choosing What to Watch
Insights into representation were sourced from cast composition of top-billed actors and actresses throughout each program.
- Insights into representation were sourced from cast composition of top-billed actors and actresses throughout each program.
- “The data shows that greater on-screen representation will tend to increase viewership overall and among diverse populations,” said Samba TV CEO and co-founder Ashwin Navin.
- Representation is a deciding factor when audiences choose what to watch on TV.
- The vast majority (90%) of Black audiences say that having diverse representation is important to them when choosing what content to watch.