A 1-2 Punch: Energy Drink Powerhouse C4 & Boxing Industry Leader Top Rank Ignite the Ring with Hard-Hitting Brand Partnership
LAS VEGAS and AUSTIN, Texas, Feb. 1, 2024 /PRNewswire/ -- Nutrabolt, owner of energy drink powerhouse C4 Energy®, and boxing promotion industry leader Top Rank announced today an extensive partnership that kicks off with the highly anticipated showdown between WBO junior welterweight world champion Teofimo Lopez and hard-punching contender Jamaine Ortiz on Thursday, Feb. 8. The fight will take place at Michelob ULTRA Arena at Mandalay Bay Resort and Casino in Las Vegas and will air live on ESPN.
- Today's announcement follows the inaugural collaboration between the two companies last May at the undisputed lightweight championship battle between C4 Athlete Devin Haney and Vasiliy Lomachenko.
- C4's striking signage in the classic C4 Yellow commanded the Las Vegas Strip cityscape and beyond during the pre-fight pageantry.
- "Top Rank is thrilled to have C4 in our corner as our official energy drink and pre-workout partner.
- Key elements of the partnership include C4 Energy's prominent inclusion on ring signage, experiential activations, content creation, on-site engagement, and a robust digital presence.