Rodgers Townsend

DDB North America Hires Micheline Grace Lewis as Chief People Officer

Retrieved on: 
Thursday, January 4, 2024
Culture, DDB, Ernst & Young, JPMorgan Chase, HR, J. P. Morgan, DDB Worldwide, DEI, Empathy, Four Freedoms, Rodgers Townsend, Management

NEW YORK, Jan. 4, 2024 /PRNewswire/ -- DDB Worldwide has announced that Micheline Grace Lewis has joined DDB North America as Chief People Officer, reporting to Global Chief People Officer, Roisin Rooney. The addition of Lewis amplifies the network's vision of nurturing talent, strengthening learning and development, and promoting an inclusive culture through regular communications, and innovative HR and DEI&B initiatives.

Key Points: 
  • The network continues to prioritize DEI&B, people and culture
    NEW YORK, Jan. 4, 2024 /PRNewswire/ -- DDB Worldwide has announced that Micheline Grace Lewis has joined DDB North America as Chief People Officer, reporting to Global Chief People Officer, Roisin Rooney.
  • Most recently, Lewis worked as the Chief People Officer across Mother Industries in the US leading end-to-end people and talent functions including recruitment, career progression, performance management, cultural initiatives and HR operations.
  • Roisin Rooney, DDB WW Chief People Officer said: "Micheline will positively fuel North America's people and culture efforts and take them to the next level.
  • Micheline Grace Lewis, DDB North America Chief People Officer said: "I am passionate about creating authentic and transformative employee experiences to create a profoundly strong culture.

AARP and the Ad Council Launch New PSA Campaign 'This Is Pretirement'

Retrieved on: 
Thursday, November 2, 2023
Research, Fear No More, Social media, Asia-Pacific Network for Global Change Research, AARP: The Magazine, Advertising, Council, United States Department of the Army, Omnicom Group, Mars, Retirement, McDonald's, Mental health, Love, Thought, News, Fear, Digital, Marketing, Proxemic communication strategies, Safety, Molson Coors, PlayStation, DDB Worldwide, Lucozade, Partner, Macdonald, Life, JetBlue, Publication, Radio, WARC, Smokey Bear, OMC, AARP, ADC, Magazine, Waitrose, Marmite, NYSE, Rodgers Townsend, DDB, Creativity, PSAS, CALM, Ad Council, Volkswagen, Nursing, Unilever, Adidas

WASHINGTON , Nov. 2, 2023 /PRNewswire/ -- According to a new AARP survey, more than 1 in 5 (22%) adults have no retirement savings. Nearly 2 in 3 (64%) are worried that they will not have enough money to last in their later years. Today, AARP and the Ad Council launched "This Is Pretirement," a new, fully integrated campaign that encourages those thinking about retirement to plan for their financial future.

Key Points: 
  • Today, AARP and the Ad Council launched "This Is Pretirement," a new, fully integrated campaign that encourages those thinking about retirement to plan for their financial future.
  • said Michelle Hillman, Chief Campaign Development Officer at the Ad Council.
  • Since its July 2017 launch, AARP and the Ad Council's overarching "Saving for Retirement" campaign has received over $146 million in donated media support.
  • As a trusted source for news and information, AARP produces the nation's largest circulation publications, AARP The Magazine and AARP Bulletin.

Yellowstone® Bourbon Sets Sights on Expanding Audience with New Advertising Campaign

Retrieved on: 
Wednesday, October 4, 2023
Dark, NFL, Advertising, Male, Sport, ST, Rodgers Townsend, CBS Sports HQ, Woman, Research, CBS, CBS Sports, Yellowstone Bourbon, Comparison of multi-paradigm programming languages, Ageing, Female, Entertainment, Yellowstone National Park

ST. LOUIS, Oct. 4, 2023 /PRNewswire/ -- Yellowstone Bourbon – the 151-year-old brand now produced at Lebanon, Kentucky-based Limestone Branch Distillery, a stop on the world-famous Kentucky Bourbon Trail® craft tour – announced it has rolled out three new ads, along with a new ad-buy strategy to expand its reach. The new ads, which began airing Oct. 1, follow the theme: "Always keep the park within reach."

Key Points: 
  • "Since its inception in 1872, Yellowstone Bourbon has shared a connection with America's first national park, and we've sought to highlight that through our brand story," said Yellowstone Bourbon Brand Manager Kelly Panzitta.
  • "As we look to the future of the Yellowstone brand, our focus is on leveraging the bond between our bourbon and the park it was named after."
  • The agency most recently worked with the brand to create the "Yellowstone – For All" campaign, of which the current advertising theme is an extension.
  • The brand team called on media buying agency Ansira to help Yellowstone Bourbon reach a broader audience for the remainder of 2023 and into 2024.

House of Rohl® Brings Hollywood Glamour to New "Life Well Crafted" Campaign

Retrieved on: 
Thursday, May 12, 2022
Well, Rodgers Townsend, Multimedia, House, Shaw's and Star Market, Life, Security, Fortune Brands Home & Security, NYSE, Innovation, Interior design, Rohl

IRVINE, Calif., May 12, 2022 /PRNewswire/ -- The House of Rohl®, a portfolio of five iconic, global luxury plumbing brands, today announced the launch of a new brand campaign to continue to fuel its fast-growing business. The new campaign partners with Hollywood creators to bring the idea of "Life Well Crafted" to screens nationwide, showcasing the artful integration of luxury design into an aspirational life. Directed by screenwriter, photographer and director Gia Coppola, the story shifts the usual industry focus from products to the interesting lives led and curated with the House of Rohl®.

Key Points: 
  • The new campaign partners with Hollywood creators to bring the idea of "Life Well Crafted" to screens nationwide, showcasing the artful integration of luxury design into an aspirational life.
  • Directed by screenwriter, photographer and director Gia Coppola, the story shifts the usual industry focus from products to the interesting lives led and curated with the House of Rohl.
  • For more information, homeowners and designers can discover the latest luxury decorative plumbing innovations and offerings from the House of Rohl portfolio of brands at houseofrohl.com .
  • House of Rohl and its portfolio of brands are a part of the Fortune Brands Home & Security, Inc.'s Water Innovations (NYSE:FBHS).

NerdsToGo® Reveals Brand Refinement

Retrieved on: 
Tuesday, April 26, 2022
LLC, Information technology, Rodgers Townsend, LinkedIn, Efficiency, Technology, Managed services, FASTSIGNS, Solution, MY, Facebook, Multimedia, Interior design, Online shopping

CARROLLTON, Texas, April 26, 2022 /PRNewswire/ -- NerdsToGo®, a fast growing information technology (IT) solutions and technology repair services franchise for both business and home, is moving forward as fast as it's growing, with a new visual look and feel, with a new color palette, font, and restaged brand character, "Nerdy."

Key Points: 
  • "By updating and reimagining our brand identity, NerdsToGohas an opportunity to stand out in the crowd more than ever, digitally and in person," said Jim Howe, Brand President of NerdsToGo.
  • "The refinement of our logo and our 'Nerdy' character achieves our intent of contemporizing and elevating the brand while retaining the qualities of approachability and tech expertise the brand stands for," said Jennifer Herskind, Chief Marketing Officer.
  • The NerdsToGo franchisees were introduced to the new logo and brand refinement while attending the first annual convention in Dallas, Texas, earlier this year.
  • NerdsToGo is a growing IT services franchise brand that provides a simple path to overcoming the pain points and complexities of technology.

FASTSIGNS International, Inc. Announces Company Brand Campaign at Annual Convention

Retrieved on: 
Thursday, February 24, 2022
Omnicom Group, FASTSIGNS, Gaylord Texan Resort Hotel & Convention Center, Human, Rodgers Townsend, Twitter, Growth, E-commerce, Home & Garden, Marketing, Spectrum Brands, Industry, United Kingdom, Smoothie King, AT&T, Dominican Republic, MY, Make, Personal care, LinkedIn, Multimedia, RT, View, Anxiety, Advertising, Convention center, Sixth, Solution, Video game, Public relations, Online shopping

CARROLLTON, Texas, Feb. 24, 2022 /PRNewswire/ -- FASTSIGNS International, Inc. , franchisor of FASTSIGNS, the leading sign, graphics and visual communications, introduced a new brand campaign at the 2022 annual FASTSIGNS International Convention held at the Gaylord Texan Resort & Convention Center in Dallas, Texas.

Key Points: 
  • CARROLLTON, Texas, Feb. 24, 2022 /PRNewswire/ -- FASTSIGNS International, Inc. , franchisor of FASTSIGNS, the leading sign, graphics and visual communications, introduced a new brand campaign at the 2022 annual FASTSIGNS International Convention held at the Gaylord Texan Resort & Convention Center in Dallas, Texas.
  • The "Make Your Statement," campaign builds upon FASTSIGNS solidified reputation as the leader in visual identity solutions for businesses of all sizes and industries with this new campaign.
  • "We will continue to focus on comprehensive visual solutions and the benefits that signs and graphics have while working with FASTSIGNS.
  • The public will see the new campaign as FASTSIGNS rolls out television commercials and a new website in February 2022.

Rodgers Townsend marks investment in media offering with Director of Media hire

Retrieved on: 
Wednesday, April 21, 2021
Rodgers Townsend, Advertising agency, Rodgers

LOUIS, April 21, 2021 /PRNewswire/ -- St. Louis based full-service advertising agency Rodgers Townsend is expanding its capabilities as an integrated, holistic agency with the addition of a Director of Media position.\nEric Nelson joins Rodgers Townsend as VP, Director of Media to lead the agency\'s engagement planning, data analytics and tactical delivery across all media channels.

Key Points: 
  • LOUIS, April 21, 2021 /PRNewswire/ -- St. Louis based full-service advertising agency Rodgers Townsend is expanding its capabilities as an integrated, holistic agency with the addition of a Director of Media position.\nEric Nelson joins Rodgers Townsend as VP, Director of Media to lead the agency\'s engagement planning, data analytics and tactical delivery across all media channels.
  • "As our clients re-invest their energies and dollars in marketing, Eric\'s expertise will bolster DDB and RT\'s offering and generate new future-looking solutions.
  • His experience includes large media focused agencies such as Initiative and MPG and full-service agencies like Osborn + Barr and R&R Partners.
  • "Rodgers Townsend is in a unique position working with clients that grew throughout the pandemic.