Burrell Communications Group launches 'KAI 1, The Origin Story,' their first creative for the new ANTA KAI 1 'Enlightened Warrior' shoe
CHICAGO, April 12, 2024 /PRNewswire/ -- Burrell Communications Group, one of the world's most highly regarded Black-owned advertising agencies, today announced the release of "KAI 1, The Origin Story," the first advertising campaign for the signature ANTA KAI 1 basketball shoe. The inaugural campaign from Burrell supports the newly released "Enlightened Warrior," the second colorway of the ANTA KAI 1, inspired by ANTA Chief Creative Officer and global basketball icon Kyrie Irving. ANTA U.S. and Burrell's partnership began in February of this year.
- The inaugural campaign from Burrell supports the newly released "Enlightened Warrior," the second colorway of the ANTA KAI 1, inspired by ANTA Chief Creative Officer and global basketball icon Kyrie Irving.
- Burrell CCO Khari Streeter led the project for the agency in collaboration with Group Creative Director Corey Seaton, Creative Director Desmond Williams and Senior Art Director Claudio Garcia.
- "Our agency is excited for this first opportunity to showcase our work with our ANTA brand partners and the Irving family.
- "Our latest collaboration with Burrell Communications Group wasn't just about pushing boundaries.