Jacobs Creek

Pernod Ricard USA Elevates Holiday Gifting with Elegant White Elephant Collection

Retrieved on: 
Friday, December 16, 2022
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NEW YORK, Dec. 16, 2022 /PRNewswire/ -- Premium spirits and wine leader Pernod Ricard USA is helping consumers take their holiday soirees and gatherings to the next level with an elevated twist on a beloved tradition: the white elephant gift exchange. Underscored by a portfolio of prestige spirits: Avión Reserva 44 Extra Añejo Tequila, Jameson Black Barrel Irish Whiskey, Aberlour 12 Year Scotch, and The Glenlivet 14 Year Old - top-shelf offerings that span all moments of luxury and conviviality (and coveted gifts in the game everyone will want to keep – or steal!) - a new Elegant White Elephant Gift Collection on ReserveBar offers the perfect solution for mass-appeal gifts with a playful twist.

Key Points: 
  • NEW YORK, Dec. 16, 2022 /PRNewswire/ -- Premium spirits and wine leader Pernod Ricard USA is helping consumers take their holiday soirees and gatherings to the next level with an elevated twist on a beloved tradition: the white elephant gift exchange.
  • - a new Elegant White Elephant Gift Collection on ReserveBar offers the perfect solution for mass-appeal gifts with a playful twist.
  • Pernod Ricard USAis the premium spirits and wine company in the U.S., and the largest subsidiary of Paris,France-based Pernod Ricard SA., the world's second largest spirits and wine company.
  • Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking.

Corby Reminds Torontonians to Get Home Safely on New Year's Eve - TTC Free All Night!

Retrieved on: 
Tuesday, December 13, 2022
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"We are very proud to partner with the TTC once again to help Torontonians get to and from their celebrations safely on such a busy night.

Key Points: 
  • "We are very proud to partner with the TTC once again to help Torontonians get to and from their celebrations safely on such a busy night.
  • After an evening of celebration, going back safely to your loved ones should never be an afterthought" asserted Nicolas Krantz, President, Chief Executive Officer of Corby.
  • "As a consumer-centric company, Corby will continue to encourage and remind all Canadians about responsible consumption."
  • Starting December 31st after 7 p.m., all TTC streetcars, buses and subways will be free of charge until 8 a.m. on January 1st.

Tequila Avión® Launches Collaboration with WondaGurl to Remix its Immersive Avión Listening Experience and Encourage Aspiring Musicians

Retrieved on: 
Monday, December 12, 2022
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MIAMI, Dec. 12, 2022 /PRNewswire/ -- Tequila Avión, an award-winning tequila that continues to redefine standards of quality and taste, has unveiled a remixed version of its immersive Avión Listening Experience in collaboration with famed music producer, WondaGurl – who has worked with top artists such as Travis Scott, Drake, Jay-Z, and Rihanna and will debut her first solo album early next year. Drawing inspiration from the global listening room phenomenon, Tequila Avión married crystal clear sounds with crystal clear tequila this past spring in Brooklyn to celebrate its latest release, Avión Reserva Cristalino. The one-of-a-kind sonic journey incorporated actual sounds of the tequila-making process in Mexico to deliver a multi-sensorial tour through the craftsmanship and clarity of Avión.

Key Points: 
  • Drawing inspiration from the global listening room phenomenon, Tequila Avin married crystal clear sounds with crystal clear tequila this past spring in Brooklyn to celebrate its latest release, Avin Reserva Cristalino.
  • Besides serving as the evening's host, WondaGurl created a playlist inspired by the experience that is available online .
  • In conjunction with the Avin Listening Experience, Tequila Avin and WondaGurl also announced an exclusive opportunity for aspiring musicians to enter for a chance to win a curated at-home studio set from Perfect Circuit.
  • Tequila Avin 40% Alc./Vol (c) 2022 imported by Tequila Avin, New York, NY.

Martell Cognac Taps Fe, Founder of Womenswear Brand Fe Noel, to Create One-of-a-Kind Sneaker Designs Using Signature Color Theory and Brainwave Technology

Retrieved on: 
Thursday, December 8, 2022
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NEW YORK, Dec. 8, 2022 /PRNewswire/ -- Martell, the oldest of the great Cognac houses, is proud to announce "The Martell Sneaker Atelier,'' a holiday experience that draws inspiration from a French tradition that encourages placing shoes by the fireplace to be filled with gifts by morning. Blending tradition with modern-day sneaker culture and high fashion, a first-of-its-kind collaboration with Fe, founder of womenswear brand Fe Noel and CFDA Vogue Fashion Fund recipient, will introduce brainwave technology to inform one-of-a-kind sneaker designs as unique as the individual.

Key Points: 
  • Blending tradition with modern-day sneaker culture and high fashion, a first-of-its-kind collaboration with Fe, founder of womenswear brand Fe Noel and CFDA Vogue Fashion Fund recipient, will introduce brainwave technology to inform one-of-a-kind sneaker designs as unique as the individual.
  • It's a way to communicate who you are and where you've come from," said Fe.
  • Since the founding of Martell, the cognac producer has been pushing the boundaries of innovation, as embodied by a category first: Martell Blue Swift.
  • Brainwave sensing headsets will interpret positive holiday memories into vibrant patterns incorporating Fe's signature color palettes before translated into truly unique sneaker designs.

Pernod Ricard Doubles Down on the Sustainable Future of American Whiskey with Kentucky Investment

Retrieved on: 
Thursday, December 8, 2022
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NEW YORK, Dec. 8, 2022 /PRNewswire/ -- Pernod Ricard today announced a significant move to further leverage the strong growth – and growth potential – of its premium American whiskey portfolio, The American Whiskey Collective. The world's second largest wine and spirit company will invest approximately $250 million over five years to build a state-of-the-art, carbon neutral distillery, with related aging warehouses in Marion County, Kentucky for its fast-growing Jefferson's Bourbon brand. This investment will also include the build of a world class visitor center facility that will welcome whiskey aficionados on the historic South Trail of Kentucky Bourbon.

Key Points: 
  • This investment will also include the build of a world class visitor center facility that will welcome whiskey aficionados on the historic South Trail of Kentucky Bourbon.
  • "American whiskey is an extremely vibrant spirits category, and our strategic investments over the last few years have proven successful," said Alexandre Ricard, Chairman and CEO, Pernod Ricard.
  • Pernod Ricard has announced the intention for this new distillery to be carbon neutral once operational.
  • Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code:FR0000120693) and is part of the CAC 40 and Eurostoxx 50 indices.

Pernod Ricard USA Selects Publicis Santé As Its Creative Media Partner

Retrieved on: 
Monday, October 24, 2022
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NEW YORK, Oct. 24, 2022 /PRNewswire/ -- Premium spirits and wine leader Pernod Ricard USA is pleased to announce the selection of Publicis Santé, a bespoke solution within Publicis Groupe, as its new media agency of record for its robust portfolio of brands spanning Spirits, Wine, and RTDs. Publicis Santé will help Pernod Ricard accelerate their ambition of delivering optimized omnichannel experiences and personalization at scale, to accelerate conversion and growth.

Key Points: 
  • Publicis Sant will help Pernod Ricard accelerate their ambition of delivering optimized omnichannel experiences and personalization at scale, to accelerate conversion and growth.
  • Pernod Ricard USA will tap Publicis Groupe'sexpertise in building bespoke client solutions and will work closely with the OmniMedia team as well as The Mix, Pernod Ricard's internal content agency.
  • "We're honored Pernod Ricard has trusted us with this partnership," said Sean Peters, Chief Strategy Officer of Publicis Media.
  • Pernod Ricard USA urgesall adults to consume its products responsibly and has an active program to promote responsible drinking.

Pernod Ricard USA and the Republic National Distributing Company (RNDC) Donate To Kentucky Flood Relief Efforts

Retrieved on: 
Tuesday, September 27, 2022
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NEW YORK, Sept. 27, 2022 /PRNewswire/ -- In honor of National Bourbon Heritage Month in September, Pernod Ricard USA and the Republic National Distributing Company (RNDC) together will donate a total of $25,000 to the Kentucky Distillers' Association (KDA). The funds will support KDA in their effort to help those who have been affected by the flooding.

Key Points: 
  • "RNDC remains committed to responsible action through our enduring relationship with Pernod Ricard USA," said Scott Lammert, RNDC EVP Supplier Business Development, Wine and Spirits.
  • To learn more or make donations directly to the Team Eastern Kentucky Flood Relief Fund consumers can visit: https://secure.kentucky.gov/FormServices/Finance/EKYFloodRelief .
  • Pernod Ricard USA is headquartered inNew York,New York, and has more than 1,000 employees across the country.
  • Pernod Ricard USA urgesall adults to consume its products responsibly and has an active program to promote responsible drinking.

RAISING THE (AT-HOME) BAR: OLMECA ALTOS® LAUNCHES MARGARITA CLASSIC LIME READY-TO-SERVE

Retrieved on: 
Thursday, September 8, 2022
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NEW YORK, Sept. 8, 2022 /PRNewswire/ -- Olmeca Altos , the award-winning tequila, is mixing up the ready-to-serve cocktail market with the launch of Olmeca Altos Margarita Classic Lime.

Key Points: 
  • NEW YORK, Sept. 8, 2022 /PRNewswire/ -- Olmeca Altos , the award-winning tequila, is mixing up the ready-to-serve cocktail market with the launch of Olmeca Altos Margarita Classic Lime.
  • With good taste and bar quality margaritas in mind, Altos Margarita Classic Lime uses only premium ingredients made with Olmeca Altos Plata Tequila, natural lime flavor, triple sec, and agave syrup.
  • Altos brings this same commitment to quality taste with the new Altos Margarita Classic Lime.
  • Smooth to sip and best when shared, it's time to elevate an evening in and trade your basic glass of Chardonnay for a premium ready-to-serve cocktail: Altos Margarita Classic Lime.

Pernod Ricard USA Upgrades its BarSmarts Program to Help Educate and Support the Next Generation of Bartenders

Retrieved on: 
Tuesday, August 30, 2022
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NEW YORK, Aug. 30, 2022 /PRNewswire/ -- Pernod Ricard USA, the largest subsidiary of the world's second largest spirits and wine company, just launched a new and improved version of its premier online bartender education program, BarSmarts, as part of the company's ongoing commitment to support the bartending community and push the hospitality industry forward.

Key Points: 
  • Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris,France-based Pernod Ricard SA., the world's secondlargest spirits and wine company.
  • Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index.
  • Pernod Ricard USA is headquartered inNew York,New York, and has more than 1,000 employees across the country.
  • Pernod Ricard USA urgesall adults to consume its products responsibly and has an active program to promote responsible drinking.

Kathryn Brown Joins Pernod Ricard USA to Lead Content Strategy and Activations for In House Creative Agency, The Mix

Retrieved on: 
Monday, July 11, 2022
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In her new role, Brown will be responsible for The Mix, Pernod Ricard's in-house creative agency, focused on accelerating omnichannel personalization at scale and creating built-for-platform content across critical consumer and commerce touchpoints.

Key Points: 
  • In her new role, Brown will be responsible for The Mix, Pernod Ricard's in-house creative agency, focused on accelerating omnichannel personalization at scale and creating built-for-platform content across critical consumer and commerce touchpoints.
  • Reporting directly to Kristen Colonna, Vice President, Marketing Accelerator, Brown joins Pernod Ricard USA with 20 years of experience most recently acting as Managing Director at BBDO Worldwide.
  • "We're thrilled to have Kathryn join the Pernod Ricard USA team and further our ambition of delivering consumer and shopper experiences that accelerate our conversion and growth."
  • "I'm thrilled to be making the leap from the Agency world to Pernod Ricard USA," said Brown.