Mytoi

West Ham United Scores Big with Mapp

Retrieved on: 
Tuesday, June 28, 2022
Cloud, E-commerce, PepsiCo, View, List of entertainer occupations, Marketing, Premier League, Quint, Goal, 2017 UEFA Europa League Final, Automation, SAN, UEFA Europa League, Technology, Communication, Mytoi, West Ham United F.C. supporters, LloydsPharmacy, Diageo, Multimedia, Sport, Retail, Online shopping, West Ham United F.C., United, MAPP

SAN DIEGO, June 28, 2022 /PRNewswire/ -- Mapp, the leading provider of insight-led customer experiences, has today announced its solution Mapp Cloud has been selected by West Ham United F.C to help cement its reputation.

Key Points: 
  • With its recent Premier League success, West Ham United wanted to replicate its success on the pitch through its engagement with fans.
  • After qualifying for the Europa League earlier in 2021, West Ham United has added a new dimension to its fan base.
  • Mapp prides itself on the high level of support given to customers, and West Ham United is no exception.
  • The Head of Marcom Operations at West Ham United Said: "West Ham's focus is centered around fan experience.

Mapp Cloud Winter Update: 15 new functions added for optimized campaign control and customer journey - thanks to Google Ads Integration and "Topics of Interests"

Retrieved on: 
Tuesday, February 1, 2022
Cloud, Multi-factor authentication, UX, Data stream, CPO, CEO, Analytics, Automation, SAN, E-commerce, AI, UI, Goal, User, Technology, Efficiency, Text-based user interface, Whiteboard, Marketing, Update, Quint, Advertising, Interest, Data collection, Mytoi, List of entertainer occupations, Martech, Video game console, Satellite navigation device, Public relations, MAPP, Google, PepsiCo, Freesat

Google Ads campaign data can now be seamlessly integrated into Mapp Cloud and the AI-based "Topics of Interest'' functionality enables highly individualized and automated targeting.

Key Points: 
  • Google Ads campaign data can now be seamlessly integrated into Mapp Cloud and the AI-based "Topics of Interest'' functionality enables highly individualized and automated targeting.
  • The Winter Update supports advertisers in achieving their marketing goals more efficiently through integrated and targeted campaigns along the customer journey.
  • Steve Warren, CEO of Mapp, comments: "The Mapp Cloud Winter Update demonstrates how AI is an integral part of our marketing platform.
  • Through the integration of Google Ads, all data from corresponding Google campaigns can now be seamlessly transferred to the Mapp Intelligence customer analytics module and visualized there.

Mapp Closes 2021 with Record-Breaking Growth

Retrieved on: 
Thursday, January 27, 2022
Cloud, Automation, Marketing, Intelligence, KPI-driven code analysis, Pharmacy, New, CDP, Industry, List of entertainer occupations, JYSK, WaveMaker, Quint, Mytoi, OPI, SAN, SMS, Forrester, Shopify, Independent, Technology, Accenture, GroupMe, Data, Independent pharmacy, Martech, Customer data platform, CEO, Sales, PepsiCo, MAPP, West Wing, Piquadro, Corel, Freesat

SAN DIEGO, Jan. 27, 2022 /PRNewswire/ -- International provider of insight-led customer experiences and one of the world's largest privately-held Martech platforms, Mapp , has reported record-breaking year-over-year growth for 2021.

Key Points: 
  • SAN DIEGO, Jan. 27, 2022 /PRNewswire/ -- International provider of insight-led customer experiences and one of the world's largest privately-held Martech platforms, Mapp , has reported record-breaking year-over-year growth for 2021.
  • Mapp strategically partnered with several new agencies, system integrators, and technology vendors in 2021, eyeing its future expansion into 2022.
  • "We're proud of the huge growth we've achieved in 2021 and welcome on board many new clients, partners and vendors who have joined Mapp past year and became part of our great expansion," said Steve Warren, CEO of Mapp.
  • Among the 2021 Mapp Cloud platform improvements are the addition of two new marketing channels: direct mail and web push notifications.

Building a Direct-to-Consumer Strategy: Mapp & VTEX Launch an Interactive Guide for Successful DTC Marketing

Retrieved on: 
Tuesday, November 23, 2021
Cloud, EMEA, Technology, Mytoi, NYSE, DTC, Partnership, Awareness, SAN, Solution, Quint, Statista, CPG, Marketing, E-commerce, MAPP, Western Europe, List of entertainer occupations, NEW, Lloyds Banking Group, Commerce, Online shopping, Security (finance), Retail

It addresses fundamental questions around successful DTC business models, such as building up and increasing one's brand awareness and how customers can be acquired, nurtured, and retained through targeted DTC marketing.

Key Points: 
  • It addresses fundamental questions around successful DTC business models, such as building up and increasing one's brand awareness and how customers can be acquired, nurtured, and retained through targeted DTC marketing.
  • DTC brands benefit from managing the entire customer cycle and having full control over the customer experience."
  • However, fresh DTC brands have to gain the trust of potential customers in other ways.
  • Those interested can also share their experiences and use cases for successful DTC marketing in the "Improve Your Marketing" expert community:
    VTEX (NYSE: VTEX) provides a software-as-a-service digital commerce platform for enterprise brands and retailers.

Mapp Delivers Exceptional Growth in the Third Quarter of 2021: Record High Demand for Mapp Cloud Continues

Retrieved on: 
Thursday, October 7, 2021
Cloud, Online, List of entertainer occupations, AI, SAN, Lloyds Banking Group, Marketing, Growth, Forrester, API, YTD, CPG, E-commerce, GroupMe, Jelly Belly, Plasmon, Accenture, Quint, CEO, WaveMaker, Solution, DTC, Independent, Technology, Mytoi, Sales

SAN DIEGO, Oct. 7, 2021 /PRNewswire/ -- Mapp , the international provider of insight-led customer experiences, continues to grow at a record level in the third quarter of 2021.

Key Points: 
  • SAN DIEGO, Oct. 7, 2021 /PRNewswire/ -- Mapp , the international provider of insight-led customer experiences, continues to grow at a record level in the third quarter of 2021.
  • The growth came from new customers, contract renewals across Mapp Cloud, successful cross-selling, and increased partner business.
  • Mapp is benefiting from the high demand for data-driven cross-channel marketing solutions.
  • New attention stems from Mapp's AI-based platform, Mapp Cloud, being recognized in "The Forrester Wave: Cross-Channel Campaign Management (Independent Platforms), Q3 2021" report .

Information Security & Privacy: Mapp Certified to ISO 27001 and ISO 27018

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Tuesday, September 21, 2021
Cloud, ISO, Privacy, Intelligence, GDPR, Quint, DNA, CDP, Certification, List of entertainer occupations, Marketing, CEO, Customer data platform, SAN, Lloyds Banking Group, Technology, Automation, Safety, PepsiCo, Mytoi, Martech, Medical device

SAN DIEGO, Sept. 21, 2021 /PRNewswire/ -- Mapp , the international provider of insight-led customer experiences, has successfully completed the ISO certification process for Mapp Cloud.

Key Points: 
  • SAN DIEGO, Sept. 21, 2021 /PRNewswire/ -- Mapp , the international provider of insight-led customer experiences, has successfully completed the ISO certification process for Mapp Cloud.
  • Christian Senk, Chief Security & Privacy Officer at Mapp, comments: "Customer data is our most valuable asset.
  • Steve Warren, CEO of Mapp, adds: "Confidence in data security is essential in the MarTech sector.
  • With ISO 27001 and ISO 27018, the experts certify that the development and operation of Mapp's solutions meet the highest standards in terms of information security and data protection.

Summer Update: Mapp Cloud Offers Even More Precise Control of the Customer Journey via Web Push

Retrieved on: 
Tuesday, September 7, 2021

SAN DIEGO, Sept. 7,2021 /PRNewswire/ -- Mapp , the international provider of insight-led customer experiences, is presenting extensive product updates to its Mapp Cloud marketing platform.

Key Points: 
  • SAN DIEGO, Sept. 7,2021 /PRNewswire/ -- Mapp , the international provider of insight-led customer experiences, is presenting extensive product updates to its Mapp Cloud marketing platform.
  • This year's Summer Update encompasses 16 new functionalities and improvements including the integration of Web Push messages.
  • In addition, Mapp Cloud can now be seamlessly integrated with various partner tools such as eCommerce shops, while enabling smarter product recommendations.
  • Steve Warren, CEO of Mapp, comments, "With the latest update to Mapp Cloud, we have reached another significant milestone.

Mapp Named a Strong Performer in Cross-Channel Campaign Management Report Q3 2021

Retrieved on: 
Thursday, August 12, 2021
Cloud, CCCM, CEO, SAN, Publishing, Independent, PepsiCo, CDP, Telecommunication, Lloyds Banking Group, Quint, Marketing, Customer data platform, Technology, Martech, Data collection, Forrester, Mytoi, List of entertainer occupations, Retail, Online shopping

SAN DIEGO, Aug. 12, 2021 /PRNewswire/ -- Mapp , the international provider of insight-led customer experiences, has been named a Strong Performer in "The Forrester Wave: Cross-Channel Campaign Management (Independent Platforms), Q3 2021" report.

Key Points: 
  • SAN DIEGO, Aug. 12, 2021 /PRNewswire/ -- Mapp , the international provider of insight-led customer experiences, has been named a Strong Performer in "The Forrester Wave: Cross-Channel Campaign Management (Independent Platforms), Q3 2021" report.
  • The Forrester Wave report identified and evaluated the 13 most significant providers in cross-channel campaign management based on 30 criteria.
  • The Mapp Cloud customer experience platform provides robust and easy-to-use insights to help tailor marketing activities and drive better business results.
  • Steve Warren, CEO of Mapp, comments on the positive evaluation: "We are delighted to have been named a Strong Performer in the Forrester Wave report.

Mapp Experiences Record Growth In First Half of 2021

Retrieved on: 
Thursday, August 5, 2021
Cloud, Acceleration, Chief executive officer, Efficiency, Solution, Air Charter Service, PepsiCo, Martech, List of entertainer occupations, Technology, Lloyds Banking Group, Customer data platform, Mytoi, Quint, Growth, SMS, CDP, API, OPI, SAN, Jysk, Intelligence, Marketing, Acquisition, Retail, Online shopping

SAN DIEGO, Aug. 5, 2021 /PRNewswire/ -- Mapp , the international provider of insight-led customer experiences, continues to post record business results.

Key Points: 
  • SAN DIEGO, Aug. 5, 2021 /PRNewswire/ -- Mapp , the international provider of insight-led customer experiences, continues to post record business results.
  • In the second quarter of 2021, Mapp increased new customer acquisition by 62% compared to the same period last year.
  • The second half of 2021 is also shaping up to become a successful period for Mapp.
  • Mapp is benefiting from increased interest in solutions that put customer insights first, which drive personalized customer experiences, marketing optimizations, and increased efficiency.