Promotion Optimization Institute identifies 2022's top enterprise capabilities and vendors
WYCKOFF, N.J., Sept. 26, 2022 /PRNewswire-PRWeb/ -- The Promotion Optimization Institute (POI), the leading resource for marketing, trade and merchandising executives, today released its 2022 POI Enterprise Planning Vendor Panorama (EPx) report, an annual analysis and survey of 19 Global Solutions Providers. The annual POI EPx study found that 72% of consumer products organizations are adding tools and analytical capabilities to support revenue management practices with the mission to improve promotion and pricing effectiveness during inflationary times.
- With the economic shifts taking place, holistic enterprise planning and revenue growth optimization capabilities provide the ability to quickly ascertain the next best action.
- The 2022 POI EPx Vendor Panorama reflects the majority of vendors have advanced their RGM capabilities, and many leading providers have extended beyond promotion and pricing optimization.
- In addition, the 2022 POI EPx Vendor Panorama includes end-to-end enterprise planning, revenue growth management, pricing, promotion & assortment optimization, headquarter capabilities, IBP/S&OP, food service and data management, in addition to the historical TPx content covering trade promotion management (TPM), what-if scenarios and post-event ROI capabilities.
- Forty-two percent are investing in advanced optimization of promotion, pricing, assortment and 26% are specifically looking for revenue management capabilities.